B2B Email List Guide: Buy, Rent or Build Your List
Digital B2B Marketing
SEPTEMBER 10, 2013
Potential providers: ReadyContacts or ReachForce. Recipients do not expect email from you, giving lists a far lower average response rate than an opt-in list built organically over time. How do you decide between buying, renting or building lists, or do you opt to only use lists built organically over time? A Note of Caution.
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