Remove rate
article thumbnail

App opt-in rates climb despite Apple’s permission requirements

Martech

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 Installs were up too. Mobile retail racked up $3.5

Opt-in 124
article thumbnail

6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated. That’s why, in this article, we’ll give you our expert actionable tips to boost your opt-in rates!

Opt-in 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. So it’s no wonder our open rates weren’t great! opt-out rate. And we wanted better than average, and I bet you do, too.

Open Rate 219
article thumbnail

Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. You can also incorporate some of the following ideas into your audit to improve your opt-in form conversion rate. Do you have relevant social proof?

Opt-in 67
article thumbnail

How Nick Gray Increased Conversions by up to 1000% With Smart Opt-in Popups

Optinmonster

His opt-in forms were getting views after views, but the conversion rate was constantly 1% or under. If they accepted the offer, they had to opt-in to his newsletter in order to get access. This popup boosted his conversion rate from under 1% to 6.33%! This Yes/No popup campaign had a conversion rate of 7.33%!

Opt-in 69
article thumbnail

Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

Here are six of the core factors that determine how deliverable an email is: Bounce Rate: Emails bounce when you attempt to send them to an address that doesn’t exist or is no longer active. IP Address Rating: Every IP address in the world has a spam rating. The ratings are assigned and stored by providers.

article thumbnail

Study finds iOS 15 is inflating email open rates

Martech

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Open Rate 101