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A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising.

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Why should you opt-in for B2B Contextual Marketing?

Valasys

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Contextual Marketing is a buzzword these days.

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3 Ways to Use Your Unsubscribed Email List

Opt Intelligence

This is especially true if you take the knowledge gained from your above analysis to overlay any additional demographic or psychographic qualifiers that would help deter against unsubscribing. The post 3 Ways to Use Your Unsubscribed Email List appeared first on Opt-Intelligence Blog. Create Lookalike Audiences. Ready to get started?

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The Most Under-Utilized Facebook Ad Product You Need to Know Now

Opt Intelligence

That means you can pair demographic information like age, gender or location, with psychographic information, like interests and life events. The post The Most Under-Utilized Facebook Ad Product You Need to Know Now appeared first on Opt-Intelligence Blog. They work for businesses of all sizes, in nearly every industry.

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A single source of truth is the foundation of any digital ecosystem

Martech

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it? “Always Be Collecting Data.”

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. And yet, 70% of brands fail to use them! That’s just crazy talk.