Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? Any form of e-marketing, including email, SMS , and MMS or instant messaging, have laws in place that protect consumers from spam or unsolicited communications. There are two ways that this consent, or ‘permissions’, work: express or inferred.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Companies opting to implement all-in-one platforms that simplify workflows—and consolidate capabilities—will gain an edge. Marketing strategies face some headwinds in 2024.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Education influencers!

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? In need of popular support, this Congress may finally take on extensive privacy reform. In need of popular support, this Congress may finally take on extensive privacy reform.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Business Continuity influencers!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Litmus

MARCH 18, 2021

If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. This way, subscribers can opt down instead of completely opting out. Email preference centers.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Vision6

JUNE 6, 2023

Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. On the other hand, puchasing an email list can land you in hot water.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Diversity and Inclusion influencers!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Legal & IP influencers!

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Health & Safety influencers!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. You’ve got this.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Thinkers360

MARCH 16, 2024

Top 50 Global Thought Leaders and Influencers on Security 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Security influencers!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Supply Chain influencers!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Vision6

MAY 2, 2023

The second law relates to Australia’s privacy laws and it’s crucial for any business engaging in marketing a product or service especially now with our online landscape. The Privacy Act 1988 regulates how businesses collect, use and disclose personal information. Before we get ahead of ourselves, let’s start with the basics.

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Ensure that your email templates work and look like you want them to on all screen sizes. Instead of buying lists, focus on organic growth. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

FEBRUARY 26, 2021

When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. The answer is a resounding yes.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

SEPTEMBER 20, 2022

A link isn’t working? Spam complaint rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Do they work together to encourage subscribers to open? Read on to learn: What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. The eternal outreach channel connects businesses, fosters client relationships, and fuels growth. As we’ll explore, email marketing is the beating heart of many B2B campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Martech

FEBRUARY 4, 2022

Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? ps2id id=’imp-B2B-email-marketing’ target=”/]Why B2B Email Marketing Is Necessary You might have a question – does email marketing work for B2B? Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Blue Flame Thinking

SEPTEMBER 25, 2023

Always use opt-in methods to ensure you have permission to send future emails. Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists. The below questions can help you identify the right place to start. Select a provider.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Thinkers360

FEBRUARY 23, 2024

Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Design Thinking influencers!

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Updated privacy rules and practices have made tracking tougher, and a myriad of different email tools block MAP pixels, providing false open or click data. So clicks don’t work. And opens don’t work.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Mailmunch

MAY 27, 2021

You work with an email list provider, decide your preferred demographics and psychographic information and purchase a list of names and email addresses based on that data. . Instead of buying an email list, you can work with an email list provider but never actually own the list. Create an opt-in email list .

Buy 74

Buy Opt-out Opt-in CAN-SPAM 74

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Usually, a high bounce rate means that your emails are getting flagged as spam. Adjusting the frequency of your emails and working with your IT colleagues to improve your data sources can fix this issue. Opt-out rate. Click-through rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

PureB2B

MAY 30, 2022

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. CASL is Canada’s Anti-Spam Law. Will the GDPR replace PECR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Hubspot

MAY 10, 2022

Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. Does text messaging for sales violate privacy laws? Text STOP to opt out”).

Conversion Rate 68

Conversion Rate Conversion Opt-out Opt-in 68

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

TowerData

OCTOBER 25, 2022

You have to uphold the value exchange that occurs at opt-in. Start before the opt in with your invitation and message. That said, you should still validate the email at opt-in!) Confirm the opt-in promptly. You'll remind your subscribers when, where and why they opted in, and you can restate your value proposition.

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52