SmartBug Media

JUNE 2, 2022

Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions. Double Opt-In. Call to Action (CTA).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. Data FAQ: Does ZoomInfo make opting out of its database difficult? Answer: No. Answer: Yes. Answer: No.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Porch Group Media

JANUARY 16, 2023

Luci: We’ve seen things like increasing mail privacy policies and they can be difficult to keep up with. Do you have any advice or best practices for how to keep up with those mail privacy policies? Most of the increased privacy that you’re seeing now is more around the sale of data and sharing of data.

Privacy Policies 52

Privacy Policies Privacy First-Mover Advantage Opt-out 52

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Companies opting to implement all-in-one platforms that simplify workflows—and consolidate capabilities—will gain an edge. Marketing strategies face some headwinds in 2024.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Only B2B

FEBRUARY 11, 2021

Increased Productivity Reduced Spam Improved Customer Perception Better Customer Relationships Improved Data Quality. The General Data Protection Regulation (GDPR) is the European Union privacy law on protection of data. It is designed to strengthen and coalesce the data privacy requirements in the European union.

Privacy 118

Privacy Opt-in CAN-SPAM Opinions 118

SendX

FEBRUARY 26, 2021

Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Martech

FEBRUARY 4, 2022

Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Content Marketing Institute

JUNE 28, 2018

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. I clicked opt out and landed on a page with no opt-out option. I’m not a lawyer.

Privacy Policies 95

Privacy Policies Opt-out Opt-in Phishing 95

ClickZ

SEPTEMBER 21, 2020

While Apple has not eliminated this important identifier, the company has made it less useful because users will need to go through an opt-in process, which will likely mean a significant reduction in IDFA. We’ll be turning back to a past era where ads were more like spam. Let’s review how: Advertising time warp.

Advertisements 105

Advertisements Advertising Marketing AI Mobile Advertising 105

PureB2B

MAY 30, 2022

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. CASL is Canada’s Anti-Spam Law. Will the GDPR replace PECR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

eDataSource

JULY 30, 2019

Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet. Confirmed Opt In - an email address verification method.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

ANNUITAS

MAY 1, 2014

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Envy

APRIL 18, 2018

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. Update your privacy policy. Take time to write a privacy policy that reflects your company’s transparency.

Privacy Policies 88

Privacy Policies Work Management Paid Search Agency Marketing Management 88

ANNUITAS

SEPTEMBER 15, 2015

Failing to do this before launching a program will ensure that your emails land directly in the spam folder, or worse, not even reach your prospects at all. You must adhere to the laws regarding privacy and email governance for each country you send communications to (and they are all different).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Litmus

JULY 30, 2021

Privacy policy notifications. While the exact details of spam filter algorithms remain a mystery, what we do know is that many inbox and internet service providers (ISPs) like Gmail heavily weigh subscriber engagement into their formula. Read : 8 or more seconds. Get more insights on email performance visibility.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

ANNUITAS

APRIL 22, 2014

Confirm DKIM and SPF are in place and passing: SPF (Sender Policy Framework) – An email authentication standard that specifies what IP addresses can send mail for a given domain. Opt-out rates. Spam traps. Author: Chris Arrendale, CIPM, CIPP/US CIPP/IT @arrendale Chief Deliverability and Privacy Strategist, ANNUITAS.

Deliverability 100

Deliverability Demand Generation Domain Opt-out 100

QuanticMind

FEBRUARY 26, 2019

And the emergence of GDPR has also inspired similar regulatory compliance mandates elsewhere, including a new state data privacy law in California and several data protection bills gaining traction at the federal level in the US. Here are some insights into how you can navigate regulatory compliance in the world of SEM.

SEM 40

SEM Privacy Work Management Search Engine Marketing 40

Sharpspring

APRIL 4, 2018

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. We’re creating new functionality to make it easier for customers to comply with GDPR and strengthening our own policies to meet these requirements.

Marketing Automation Services 40

Marketing Automation Services Privacy Policies Privacy Work Management 40

Act-On

NOVEMBER 7, 2023

Or getting stuck in SPAM folders, never to fulfill their destiny? Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. Often, ISPs will route an email directly to spam if it isn’t rendered properly on mobile. Once your emails go off to explore the world on their own, your work still isn’t done.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Schubert B2B

JUNE 11, 2018

There’s a reason why you’ve been getting so many emails about changes to companies’ privacy policies or asking you to confirm your email subscription. Examples of GDPR-compliant consent include clicking an opt-in button or link online or responding to an email requesting consent. Perform a data audit.

B2B Marketing 59

B2B Marketing Privacy Policies B2B Training 59

Content Standard

OCTOBER 2, 2017

Data collection has become such an integral part of marketing strategy that we’ve almost become blind to what it actually means: the collection and storage of personal data in exchange for the ability to send messages. It’s also such a basic strategy play that many assume every country operates the same way.

Planning 0

Planning Advertising Agencies Work Management Privacy Policies 0

Adobe Experience Cloud Blog

MARCH 4, 2014

Ask to see the privacy policy that was used to inform those on the list how their data would be used. The biggest consideration for marketers here is that your privacy policy should state whether you respect this setting or not, to be in compliance with California law (should a Californian happen to visit your website).

Privacy Policies 48

Privacy Policies Opt-out Privacy Opt-in 48

Hubspot

NOVEMBER 21, 2017

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. Instead, it provides background information to help you better understand the GDPR.

Work Management 78

Work Management Marketing Management Planning Transparency 78

Stevens & Tate

SEPTEMBER 20, 2022

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. Cookie Policy. An example of a typical compliant cookie policy can be seen here on our website: Privacy Policy.

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

Hubspot

FEBRUARY 10, 2012

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) CAN-SPAM Act. Include an opt-out link, and honor unsubscribes promptly. social network, Path.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Hubspot

FEBRUARY 13, 2013

2) "You could spam me all night and I still wouldn’t unsubscribe." 8) "Do you have a privacy policy? 12) "What do you say we opt-out of here and opt-in to my jacuzzi?" And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing. Share it in the comments! (We

Privacy Policies 28

Privacy Policies Opt-out Opt-in Marketing Proposals 28

Hubspot

FEBRUARY 13, 2013

8) "What do you say we opt-out of here and opt-in to my jacuzzi?" 12) "You could spam me all night and I still wouldn’t unsubscribe." 13) "Do you have a privacy policy? And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing. Share it in the comments! (We

Privacy Policies 28

Privacy Policies Opt-out Opt-in Marketing Proposals 28

SendX

APRIL 16, 2021

Avoid Irritating the Users You must be deliberate and careful with your opt-in strategy so that your attempt to recruit a subscriber doesn’t inconvenience them and develop into a bounce or abandonment statistic. And only the very best marketers get the maximum average. The average human attention span only keeps dropping.

eCommerce 221

eCommerce Examples Opt-out Top of Funnel 221

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is the practice of ensuring that marketing practices, sales content , and data follow the laws and policies set in place by the government to protect consumers. The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Hubspot

JULY 25, 2012

10) You don't have a visible privacy policy. Share your privacy policy with leads and customers when they're inputting their personal information so they know you won't share their information with any third parties. Hey, lean in real close. I have a little secret to tell you. It's about how to get more customers.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Marketing Management 28

Hubspot

SEPTEMBER 17, 2012

omgsohungry), but the ones that help alleviate things like spamming, bad content, and a poor community experience. This post will review the policies the most popular social networks have set up -- some more stringent than others -- that we think you should be aware of. 6) Spamming posts. Just fill it in and keep on keepin' on.

Social Networks 28

Social Networks Copyright CAN-SPAM Rules 28

LeadSquared

NOVEMBER 27, 2013

Therefore, Google states in its User Content and Conduct Policy that adding people aggressively to your Google Plus network is considered Spam. Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you).

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Adobe Experience Cloud Blog

AUGUST 19, 2013

Author: Jon Miller There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out.

Opt-in 48

Opt-in Email Marketing Opt-out CAN-SPAM 48

SendX

SEPTEMBER 10, 2018

My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them. Are my emails landing in spam box? Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. What is SPAM? Will you call that a SPAM?

Deliverability 159

Deliverability CAN-SPAM A/B testing Classified Ads 159

Sharpspring

NOVEMBER 2, 2021

If you have opt-in forms on your site currently and you’re not seeing a good number of signups (and your website traffic is good) it’s time to review and optimize to create a signup form that converts. Make your opt-in forms work for you! Time and time again we see that email marketing is a very successful marketing tactic.

Practices 94

Practices Best Practices Marketing Automation Services Ad Frequency 94