The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

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How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Send An Opt-In Email For Explicit Consent.

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The Problem with Implicit Opt-In For Email Marketing


Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. The Definition of Implicit Opt-In. The Risks with Implicit Opt-In.

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Take 2 Minutes To Ensure Your Facebook Lead Ads are GDPR Compliant

Opt Intelligence

It’s best to be compliant, even if the majority of your customers are in the United States. GDPR is not limited to known customers; in fact, some may say its application is more for prospects and leads. You’ll also need to take a look at your privacy policy.

6 Months to CCPA: What You Need To Know

Opt Intelligence

The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU. Opt-In Advertising CCPA Data Data Privacy GDPR Privacy

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive. ZDNet let us know that businesses in the UK will get some breathing room.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. In other words, motivate them to act on your offer now! Privacy Policy | Site designed by AMAInteractive a div.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking.

California Consumer Privacy Act (CCPA) and ActiveDEMAND


ActiveDEMAND stays on top of relevant privacy laws to ensure our customers have access to tools to ensure compliance. The California Consumer Privacy Act (CCPA) becomes effective January 1, 2020, but businesses with clients or prospects in California should take action now to get compliant.

What SaaS Companies Need to Know About the CCPA

Golden Spiral

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. Provide and publicize Opt Out links.

How to be GDPR Compliant (GDPR Consent Examples Included)


The General Data Protection Regulation , or GDPR, was approved and adopted by the European Union (EU) in April 2016, although GDPR didn’t come into full force until May 2018. With solid common standards for data protection, people can be sure they are in control of their personal information.

choozlechat: A marketer’s guide to navigating the CCPA with Kendra Rizzo


In a nutshell, what’s the CCPA, and why should marketers care? K: The California Consumer Privacy Act (CCPA) is the most comprehensive privacy law in the United States to date and is designed to give Californians more control over their personal information (i.e., data) by providing rights that include the right to access information, the right to opt-out of the sale of their information, and the right to deletion, among others.

Do Your Marketing Tactics Adhere to GDPR?


If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to. It’s a framework that dictates customer data privacy and data protection. Data Permission – Opt-Ins.

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Marketing Envy

If you are one of those, in a few months time you risk being fined up to €20 million. Make sure all decision makers and stakeholders in your organization are aware that the GDPR comes into force in May 2018 and that some things will need to change. Double Opt-in, Double Opt-in Everywhere! Double opt-in is in. Getting people to double opt-in is a completely different story. Update Privacy Policy.

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. And so while it might take some testing to find it, the right tweak to an opt-in form could increase the conversion rates of your lead gen forms by 30 percent or more. Here’s what the two-step opt-in on SumoMe’s site looks like.

How to be GDPR Compliant (GDPR Consent Examples Included)


The General Data Protection Regulation , or GDPR, was approved and adopted by the European Union (EU) in April 2016, although GDPR didn’t come into full force until May 2018. With solid common standards for data protection, people can be sure they are in control of their personal information.

6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. Opt out.

Top 4 Considerations to Get Ready for GDPR


Collecting Consent and Communicating Privacy Information. The goal of GDPR is to ensure that EU citizens and residents are in control of what content they receive in exchange for their personal information, and understand what happens after they submit their data to a business.

GDPR: The Biggest Gift to Content Marketers in a Decade

Content Marketing Institute

“We’ve updated our privacy policy.” I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR (General Data Protection Regulation). But the interesting thing to me is the last sentence in Joe’s quote.

The GDPR Era Of Permission Based Email Marketing


This strategy will no longer work in this post-GDPR World. As stated in the GDPR website, personal data can be categorized as anything from a name to medical information or a computer IP address. But it is vital that you do not contact those subscribers that have previously opted out.

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Modern Marketing

Instead, you need to gradually ramp up email volume from a new IP address in a methodical way to give mailbox providers a chance to see that their users are responding positively to it. Privacy policy update, anyone? When to Call in Expert Help.

Countdown to GDPR: How NetLine has prepared for May 25th


As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn.

What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. In this article, we will provide a summary of GDPR and give you several options to consider to help your US-based firm move towards GDPR compliance, based on its involvement with the EU. in the future. Is your firm in a compliance-heavy industry (i.e.

Do browser push notifications really work?


Since other areas of engagement like email, SMS, and display ads have been experiencing a decline in responses, website marketing teams have employed this concept to gain back a piece of that lost market. Flight check in, change, and connection information.

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Intro to GDPR and Why It Matters to Marketers

Marketing Envy

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. On May 25 th , 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover. If needed, purchase software or hire an audit team to assist in the mapping and audit.

GDPR and Digital Marketing


The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. The GDPR policy covers a wide spectrum of personal information.

How Content Helps Agencies and Brands Thrive in a GDPR World


Over the last few months many of us around the world have noticed cookie opt-in calls to action on websites, emails on privacy policy updates, and other hints that something has changed online. It doesn’t matter which country the company is in. Data Portability – individuals can request their data in a commonly used digital format and move it to another data controller. This, in turn, has led to the commoditization of online data and traffic.

Getting personal with our B2B Marketing after GDPR

TaylorMadeIn KEW

The long-anticipated GDPR legislation came into effect at the end of last week, and, as it’s been approaching, personalisation in B2B marketing has been getting more and more attention. We’ve all talked about our content in the context of relevance to our customers for some time.

The Ultimate Guide to GDPR for Advertising


It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. They must take action to opt in.

3 Demand Generation Trends to Watch in 2019


Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

Stay in Compliance: What Marketers Need to Know About ePrivacy Law


Transparency will be a ‘buzz’ word in the new General Data Protection Regulation. DUNCAN : Bought-in lists do present problems – and you are responsible for solving them! Ask to see the privacy policy that was used to inform those on the list how their data would be used.

Are Context & Content the New Consents for Post-GDPR Advertising?


Will advertisers make the intuitive leap and consider context and content over and above consent and to rely on first-party data in a post-GDPR environment? In January, Google was fined €50m by the French data watchdog, CNIL. The charge had an unfathomable privacy policy which could be seen as offering forced consent, rather than the informed granular set of decisions GDPR requires. As the regulators investigate, advertisers remain in limbo.

What You Need To Know To Safeguard Lead Generation Data

Opt Intelligence

Data privacy and use is a major concern for both companies and consumers these days. Data privacy regulations are taking effect across the globe, and tighter restrictions are becoming the norm. How relevant is the information you’re keeping, and is it organized in a useable way?

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. Once again—because this is the most important part for businesses that operate in the U.S.—if you won’t be in compliance with GDPR.

Convertr look to provide integration in an increasingly crowded martech ecosystem


30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. By just doubling down and being a bit more human and tongue-in-cheek about it, brands can really engage their end customer, who will be a lot more willing to have a data relationship with them. The marketing and advertising technologies sector has experienced rapid changes in the last few years.

Google May Have Learned A Lesson From One Of Facebook’s Biggest Blunders


Sponsored Stories drew an outcry from Facebook users, a class-action lawsuit and an eventual $20 million settlement that forced the company to restructure its privacy policies and call the sponsored stories what they are —ads.

4 Fast Facts About Facebook Lead Generation

Opt Intelligence

But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. Here are four fast facts you need to know first: Privacy Concerns In The News. The post 4 Fast Facts About Facebook Lead Generation appeared first on Opt-Intelligence Blog.