The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. No one opted in with a random list company to receive emails from you. They certainly were not opting in to receive emails from you.

Opt-in 128

How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Send An Opt-In Email For Explicit Consent.

The Problem with Implicit Opt-In For Email Marketing

Marketo

Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. That’s why it’s crucial to build your email marketing list in a way that promotes trust in your brand. The Definition of Implicit Opt-In. This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo.

Opt-in 104

Take 2 Minutes To Ensure Your Facebook Lead Ads are GDPR Compliant

Opt Intelligence

It’s best to be compliant, even if the majority of your customers are in the United States. GDPR is not limited to known customers; in fact, some may say its application is more for prospects and leads. You’ll also need to take a look at your privacy policy.

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive. ZDNet let us know that businesses in the UK will get some breathing room.

Lead Liaison Announces Commitment to GDPR

Lead Liaison

It enhances the protection of personal data of citizens in the European Union (EU) and increases the obligations on organizations who collect or process personal data. They have enhanced their Privacy Policy and added more information on GDPR and how it applies to businesses across the world. Lead Liaison is also Privacy Shield certified under the EU-U.S. Privacy Shield Frameworks. In addition to that, Lead Liaison is working on a feature for Opt-In Tracking.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. In other words, motivate them to act on your offer now! Privacy Policy | Site designed by AMAInteractive a div.

Opt-in 155

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data. Let Visitors Opt-Out of Cookie Tracking.

California Consumer Privacy Act (CCPA) and ActiveDEMAND

ActiveDEMAND

ActiveDEMAND stays on top of relevant privacy laws to ensure our customers have access to tools to ensure compliance. The California Consumer Privacy Act (CCPA) becomes effective January 1, 2020, but businesses with clients or prospects in California should take action now to get compliant.

Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement.

Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Note that the organization need not be based in the EU region. In such cases, the data should be transferred in a structured and machine-readable format. In such instances, the organization may have to review the request manually. What Is the California Consumer Privacy Act (CCPA)? Update Your Privacy Policy.

What SaaS Companies Need to Know About the CCPA

Golden Spiral

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out. In addition, the Act obligates companies to inform about collection, receipt, and sharing of that information. Privacy Policy.

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Marketing Envy

If you are one of those, in a few months time you risk being fined up to €20 million. Make sure all decision makers and stakeholders in your organization are aware that the GDPR comes into force in May 2018 and that some things will need to change. Double Opt-in, Double Opt-in Everywhere! Double opt-in is in. Getting people to double opt-in is a completely different story. Update Privacy Policy.

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. And so while it might take some testing to find it, the right tweak to an opt-in form could increase the conversion rates of your lead gen forms by 30 percent or more. Here’s what the two-step opt-in on SumoMe’s site looks like.

Impact of Upcoming iOS 14 Privacy Changes

V12 Data

Apple has announced changes in the upcoming release of iOS 14 that will have an impact on mobile advertisers and marketers: The IDFA (Identifier for Advertisers) will be now require an opt in at the app level to be shared with advertisers and marketers to deliver targeted communications.

How to be GDPR Compliant (GDPR Consent Examples Included)

ConvertKit

The General Data Protection Regulation , or GDPR, was approved and adopted by the European Union (EU) in April 2016, although GDPR didn’t come into full force until May 2018. With 67% of EU residents expressing concern about not having complete control over the information they provide online, GDPR has become a standard for how to ethically and responsibly build a business in the digital age. We should not see privacy and data protection as holding back economic activities.

How to be GDPR Compliant (GDPR Consent Examples Included)

ConvertKit

The General Data Protection Regulation , or GDPR, was approved and adopted by the European Union (EU) in April 2016, although GDPR didn’t come into full force until May 2018. With 67% of EU residents expressing concern about not having complete control over the information they provide online, GDPR has become a standard for how to ethically and responsibly build a business in the digital age. We should not see privacy and data protection as holding back economic activities.

6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. Opt out.

The GDPR Era Of Permission Based Email Marketing

Valasys

This strategy will no longer work in this post-GDPR World. As stated in the GDPR website, personal data can be categorized as anything from a name to medical information or a computer IP address. But it is vital that you do not contact those subscribers that have previously opted out.

GDPR and social media: What marketers need to know

Sprout Social

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. TikTok’s privacy policy.

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Modern Marketing

Instead, you need to gradually ramp up email volume from a new IP address in a methodical way to give mailbox providers a chance to see that their users are responding positively to it. Privacy policy update, anyone? If that volume jump will more than double your daily send volume, it can cause a red flag for mailbox providers who will, in turn, block your mail. It’s important for senders to prepare in advance for an increase in volume during peak season.

What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. In this article, we will provide a summary of GDPR and give you several options to consider to help your US-based firm move towards GDPR compliance, based on its involvement with the EU. in the future. Is your firm in a compliance-heavy industry (i.e.

GDPR and Digital Marketing

ActiveDEMAND

The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. This is a policy that aims to standardize policies on the personal data of consumers and it will come into effect May 2018. The GDPR policy covers a wide spectrum of personal information. ActiveDEMAND has always given marketers the tools to help with privacy and data handling.

Do browser push notifications really work?

Biznology

Since other areas of engagement like email, SMS, and display ads have been experiencing a decline in responses, website marketing teams have employed this concept to gain back a piece of that lost market. Flight check in, change, and connection information.

Work 139

Top 4 Considerations to Get Ready for GDPR

NetLine

Collecting Consent and Communicating Privacy Information. The goal of GDPR is to ensure that EU citizens and residents are in control of what content they receive in exchange for their personal information, and understand what happens after they submit their data to a business. Privacy policies should be updated to reflect compliance with GDPR and revisited every year.

Intro to GDPR and Why It Matters to Marketers

Marketing Envy

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. On May 25 th , 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover. If needed, purchase software or hire an audit team to assist in the mapping and audit.

GDPR: The Biggest Gift to Content Marketers in a Decade

Content Marketing Institute

“We’ve updated our privacy policy.” I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR (General Data Protection Regulation). One of the unintended and more humorously ironic consequences of the much buzzed about May 25 deadline was the deluge of email everybody received in the week leading up it. Don’t they know that you never set a Friday deadline for a technology or policy rollout?

Do Your Marketing Tactics Adhere to GDPR?

Aberdeen HCM Essentials

If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to. It’s a framework that dictates customer data privacy and data protection. Companies must request customer consent in a clear and easy form, and EUGDPR.org states, “It must be as easy to withdraw consent as it is to give it.”. Data Permission – Opt-Ins. Before gathering any data, your opt-in form requires significant investment.

choozlechat: A marketer’s guide to navigating the CCPA with Kendra Rizzo

Choozle

In a nutshell, what’s the CCPA, and why should marketers care? K: The California Consumer Privacy Act (CCPA) is the most comprehensive privacy law in the United States to date and is designed to give Californians more control over their personal information (i.e., data) by providing rights that include the right to access information, the right to opt-out of the sale of their information, and the right to deletion, among others.

Countdown to GDPR: How NetLine has prepared for May 25th

NetLine

As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn. To make sure that the experience is transparent per the regulations and agreeable for our EU users, several changes will take place on our forms and within our Privacy Policy. Do users need to opt-in again?

How Content Helps Agencies and Brands Thrive in a GDPR World

inPowered

Over the last few months many of us around the world have noticed cookie opt-in calls to action on websites, emails on privacy policy updates, and other hints that something has changed online. It doesn’t matter which country the company is in. Data Portability – individuals can request their data in a commonly used digital format and move it to another data controller. This, in turn, has led to the commoditization of online data and traffic.

The Ultimate Guide to GDPR for Advertising

QuanticMind

It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. They must take action to opt in.

Are Context & Content the New Consents for Post-GDPR Advertising?

ADmantX

Will advertisers make the intuitive leap and consider context and content over and above consent and to rely on first-party data in a post-GDPR environment? In January, Google was fined €50m by the French data watchdog, CNIL. The charge had an unfathomable privacy policy which could be seen as offering forced consent, rather than the informed granular set of decisions GDPR requires. As the regulators investigate, advertisers remain in limbo.

What You Need To Know To Safeguard Lead Generation Data

Opt Intelligence

Data privacy and use is a major concern for both companies and consumers these days. Data privacy regulations are taking effect across the globe, and tighter restrictions are becoming the norm. How relevant is the information you’re keeping, and is it organized in a useable way?

Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Plus, what you can do to ensure your display ads continue to deliver the biggest impact in the context of heightened data privacy. While Google has followed in Apple’s wake will phase out third-party cookies by 2022. In conclusion.

Getting personal with our B2B Marketing after GDPR

TaylorMadeIn KEW

The long-anticipated GDPR legislation came into effect at the end of last week, and, as it’s been approaching, personalisation in B2B marketing has been getting more and more attention. 25 th May has now come and gone, and in the run-up to GDPR implementation we’ve all been bombarded with opt-ins/opt-outs and updated privacy policies from every company who might hold our personal data.

The Definitive List of Cyber Monday SaaS Deals

SendX

To get your name added in this list do fill up this form with your details. Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. All streamlined in one place.

List 195