ViewPoint
MAY 13, 2016
Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another.
ViewPoint
APRIL 26, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. By designing the opt-in e-mail form on your website to stand out on several pages or exchanging e-mails for an offer, you can grow your list "in a safe, permission-based way.” Staple Yourself to a Lead.
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ViewPoint
JULY 26, 2018
The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. How George and Jane use podcasting to reach 4,000 people in 18 different ways. She rubs her hands together in anticipation of the future results. per minute. _. Testimonials.
ViewPoint
JULY 17, 2012
Instead, high performers opt to hunt down "emerging" demand in the market place by getting out in front of a customer's buying process and helping to shape that customer's perception of their needs through targeted bursts of controlled insights. That's not to say that inbound leads are less valuable than outbound leads.
Hubspot
DECEMBER 17, 2012
Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. It's no wonder that sometimes all of it can't get done with just the people you have in house. And that's why we outsource. PPC Campaigns.
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