SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Webbiquity

MARCH 21, 2019

Use a list-builder tool like OptinMonster or Sumo to grow you opt-in email list. But some challenges are common across segments. When she’s not geeking out over email marketing, she enjoys binge-listening to podcasts, catching up on the latest tech news, and constantly rearranging her living room.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Litmus

JULY 16, 2021

Reconfirmation campaigns allow subscribers to continue to opt into your emails—or opt out. A bonus here is you get explicit opt-in to email these folks. Better to have that explicit opt-in, yeah? With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Didn’t make the live webinar?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

ConvertKit

NOVEMBER 20, 2020

Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Here’s why. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Digilant

FEBRUARY 20, 2024

Consumers Opt for Multi-Channel Shopping Shopping habits reveal a multi-channel approach, with 34% of consumers shopping online and an equal percentage visiting department stores. Interested in our full roundup of trends and strategic recommendations ahead of Mother’s and Father’s Day? per person, amounting to $22.9

Multi-Channel 52

Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. First things first. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Porch Group Media

DECEMBER 19, 2022

Welcome to the Movers and Shakers podcast. Movers are a very important segment for telecom. Luci: We have some data in this survey for sure where the interest rates are affecting those folks and they either took the opportunity to sell when the market was still high and shifted to being a renter or opted not to buy.

First-Mover Advantage 52

First-Mover Advantage Opt-out Customer Surveys Opt-in 52

Optinmonster

AUGUST 16, 2023

You get to segment your audience and send them emails based on their interests. This is where you think about list management and lead segmentation. A good email service provider will let you segment your audience based on demographics, behavior, and engagement. But how do you choose from the multitude of options out there?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

APRIL 3, 2024

Segmenting Your List: Categorizing Recipients for Targeted Messaging Not all recipients are the same, so don’t treat them that way. Segment your list based on factors like industry, role, or previous interactions. As a digital marketer, I’ve been there too. What is an Outreach Email? Why are Outreach Emails Important?

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). for those that joined through an embedded opt-in form. That’s what welcome emails are for. Open rates for various types of emails.

Examples 145

Examples Newsletter Template Landing Pages 145

QuanticMind

OCTOBER 9, 2023

Had you been actively searching for material around its themes? Was it recommended to you by a colleague? Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? You get the idea. The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

PathFactory

JANUARY 3, 2020

Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users. Over the last 10 years, the average unique clickthrough rate really hasn’t changed despite best efforts to personalize and improve segmentation. With the new year comes a new batch of exciting B2B marketing trends and challenges.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

DiscoverOrg

FEBRUARY 27, 2019

Read on to learn: Option 1: Buy database access. Option 2: Manually build your database. Option 3: Pay per contact or one-off list purchase. Option 4: Inbound marketing. But – before we dive in to how to build your database, here’s what to consider before you start. What’s the goal of the database? Or are you just building a list?

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Lake One

OCTOBER 26, 2023

Utilizing your opted-in first part data will also help amp up your optimizations and align your efforts with the journey you defined as a team. If your goal is only to service a handful of major clients, then it would seem to diminish the function of advertising, especially if you have a small group of accounts you’re trying to impact.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Digilant

MAY 17, 2022

When the pandemic hit in 2020, digital audio saw a massive influx in users, with podcast listeners increasing by 30%. Similar to podcast ads, consumers often find voice-activated ads less intrusive and more engaging than other digital ads. Today, almost twice as many people own smart speakers than in 2018.

Activities 52

Activities Advertisements Advertising Paid Search Agency 52

Ontraport

DECEMBER 16, 2019

They could segment leads and set up automated campaigns centered around specific interests. Ryan also uses an indoctrination campaign wherein blog posts have a lead magnet that requires email opt-in. These leads are then segmented based on the magnet to which they opted in. Bianca Gignac. Matthew Kostanecki.

Opt-out 52

Opt-out Landing Pages Opt-in Ad Exchange 52

Liveintent

MARCH 31, 2020

“As we get feedback about what new products people are interested in, we can create opted-in segments of people who have already expressed intent,” Pittson said. ” Quip has also seen success advertising on podcasts – another form of media that people access on flights by downloading them to their devices beforehand.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content. Implementing a CDP also necessitated establishing robust data governance processes.

Lead Ranking 62

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 62

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Aberdeen

DECEMBER 27, 2019

From podcasts to case studies, blogs, and social media channels, intent data can reveal the type of content and the topics that deliver the best engagement and conversion rates. Beyond helping you write better emails, intent data helps you segment your inbound leads so that the emails you send out gain better results.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

Optinmonster

DECEMBER 28, 2023

Co-Host a Webinar or Podcast Series 2. This means that anyone can lay the groundwork for a successful cross-promotion campaign by Establishing a well-known brand. Building relationships with other businesses. But first, you have to start. That’s where we come in. So, don’t go anywhere until you read these cross-promotion ideas.

Promotion 76

Promotion Bundling Cross-Selling Advertising Agencies 76

Digilant

AUGUST 25, 2020

Today, many of the most successful legacy and disruptor brands are opting for omnichannel marketing over multichannel marketing. Multichannel marketing is an approach to marketing that reaches and engages with consumers through multiple channels like a desktop browser, mobile, retail, social media, podcast, etc. Multichannel Marketing.

Allocation 52

Allocation Paid Search Agency Marketing Budget Work Management 52

Litmus

MAY 3, 2019

Subscribe to Delivering on iTunes and Spotify , or in the podcast app of your choice. Welcome to Delivering , a podcast about email marketing and it’s place in the world. In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Albacross

JANUARY 8, 2019

Next, you create an opt-in mechanism for converting your site visitors into leads. Segment your content by category and target audience. But that doesn’t mean you have to spend time creating unique content for every blog article, podcast episode, or video you post. That’s content marketing in a nutshell.

Ideal Customer Profiles 75

Ideal Customer Profiles Copywriting Tips Lead Ranking 75

Content Marketing Institute

JANUARY 15, 2019

If you opt to edit the video, use an online video editor such as iMovie (iOS), PowerDirector (Android), or YouTube Editor (online). 4 of 5 people would rather watch a brand’s videos than read its blog. Livestream @NYMag survey Click To Tweet. To save your Story to Highlights, go to your profile page and, under Story Highlights, click the “+”.

Broadcasting 97

Broadcasting Youtube Landing Pages Ideal Customer Profiles 97

ConvertKit

JUNE 16, 2020

In episode 2 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about sender reputation, why it matters, how it’s calculated, and how to improve it. Audit your list — Ensure everyone has opted-in to your emails. Jump ahead. What is sender reputation? Positive signals. Negative signals. Positive signals.

Deliverability 52

Deliverability CAN-SPAM Ad Frequency Opt-in 52

Ontraport

APRIL 14, 2021

At the Interest sub-stage, your focus is on driving opt-ins to your gated content — also known as free value offers — so that you can get your new leads’ contact information and begin to market to them via email. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

distribion

JANUARY 7, 2021

You can automate huge portions of the marketing process, simply by configuring your emails to send at specific times of day, to specific segments of your email list. For instance, an email newsletter to your followers might inform them of a new blog post or podcast that they may find to be of interest.

Email Marketing 40

Email Marketing Organization Ad Building Word of Mouth 40

Valasys

JANUARY 23, 2020

Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads. Lead generation forms the bedrock of a highly successful B2B sales strategy. Read more on B2B Marketing in Martech Age.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Mailmunch

MAY 31, 2021

With a sense of urgency that flash sale offers, shoppers spend a lot of time researching the product and then opting to buy it. Many email marketers segment their email lists and send out flash sale alerts to specific segments. Another segment is loyal customers who get this offer due to their loyalty. Flash sale emails.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Aberdeen

DECEMBER 27, 2019

From podcasts to case studies, blogs, and social media channels, intent data can reveal the type of content and the topics that deliver the best engagement and conversion rates. Beyond helping you write better emails, intent data helps you segment your inbound leads so that the emails you send out gain better results.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

Hubspot

MAY 29, 2015

Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. The Blendtec story demonstrates one of the key takeaways of contagious content.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

ConvertKit

JANUARY 17, 2020

You can also easily segment those who registered but didn't attend, as well as people who attended but didn't purchase, to follow up with them, and learn how you could provide more value for your next webinar. An opt-in form. But the hardest part—convincing people to register and attend—comes long before the presentation itself.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Ontraport

APRIL 14, 2021

At the Interest sub-stage, your focus is on driving opt-ins to your gated content — also known as free value offers — so that you can get your new leads’ contact information and begin to market to them via email. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hubspot

JULY 10, 2019

Segment your email to reach the most relevant audience. That’s where email list segmentation comes into play. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. Therefore, all of our marketing efforts can be classified as B2B. B2B vs B2C Marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101