Remove persona vendor
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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. House lists (customers, leads, and other opted-in contacts) are not immune. Do the new Google/Yahoo deliverability rules make using a third-party list too risky?

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Your Guide to Choosing a B2B Data Provider

Zoominfo

Users can meticulously target audiences and find leads fit to purchase a product or service. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Intent Data.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

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Conversion Rate Optimization: 10 Fast Tips for Busy Marketers

SmartBug Media

Consumers haven’t changed, but how they find products and services has, and those marketers who can prime their digital “shop” toward the buyer will win more business over the competition. Conversion rate optimization is bringing that experience to your digital storefront—your website— whether you are selling products or services.

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . If you have multiple personas, create a separate messaging campaign for each group and analyze the click-through rates.”

Open Rate 111
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Boost Your ROI with B2B Intent Data

Binary Demand

Sales and marketing teams can dynamically filter outreach lists, specifically targeting accounts demonstrating an active interest in the product or service offered. This is where B2B intent data comes into play. In this article, you will discover the untapped potential of this data to take your marketing game to the next level.

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Boost Your ROI with B2B Intent Data

Binary Demand

Sales and marketing teams can dynamically filter outreach lists, specifically targeting accounts demonstrating an active interest in the product or service offered. This is where B2B intent data comes into play. In this article, you will discover the untapped potential of this data to take your marketing game to the next level.