App opt-in rates climb despite Apple’s permission requirements
Martech
APRIL 14, 2022
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. and requires apps to ask permission to track online activity. The post App opt-in rates climb despite Apple’s permission requirements appeared first on MarTech. ATT is part of iOS 14.5
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