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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. No one opted in with a random list company to receive emails from you. They certainly were not opting in to receive emails from you.

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The Problem with Implicit Opt-In For Email Marketing

Marketo

Author: Jon Miller There are legal definitions of spam — in the U.S., In the eyes of consumers, however, the definition of spam can be even broader and less forgiving. An easy way to opt-out. That’s why it’s crucial to build your email marketing list in a way that promotes trust in your brand. The Definition of Implicit Opt-In. This is a commonly used method in the B2B marketing sector – in fact, we use it ourselves at Marketo.

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The GDPR Era Of Permission Based Email Marketing

Valasys

This strategy will no longer work in this post-GDPR World. As stated in the GDPR website, personal data can be categorized as anything from a name to medical information or a computer IP address. GDPR may seem daunting at first but on concentrating on certain key areas, email marketers can then ensure their email marketing strategy doesn’t result in any hefty fines and instead prove more successful. Regain consent from existing subscribers by using re-permission campaigns.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data. Let Visitors Opt-Out of Cookie Tracking.

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What General Data Protection Regulation Means For You

Stevens & Tate

GDPR (General Data Protection Regulation) is legislation that went into effect in May of 2018 which gives you as an individual more rights and protection over your personal data. Businesses require new procedures, contracts, rules, and other paperwork that was in place by May 25, 2018.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

Despite privacy and data security regulations existing in the United States for decades, those regulations previously only applied to specific businesses, areas, and data types. Check out our assessments of the privacy laws in. Permissible Purpose. Opt-out.

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How Apple's iOS 14.5 Release Could Impact Advertisers

Hubspot

Apple's New Privacy Policy. there is also a change coming to Apple’s AppTrackingTransparency (ATT) Framework, which is essentially its data sharing and privacy policies. The Early Response to Apple's Privacy Pivot. Quick Tips for Navigating Apple's Privacy Changes.

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Do Your Marketing Tactics Adhere to GDPR?

Aberdeen HCM Essentials

If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to. It’s a framework that dictates customer data privacy and data protection. Companies must request customer consent in a clear and easy form, and EUGDPR.org states, “It must be as easy to withdraw consent as it is to give it.”. There are three critical elements: data permission, data access, and data use. Data PermissionOpt-Ins.

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How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. And so while it might take some testing to find it, the right tweak to an opt-in form could increase the conversion rates of your lead gen forms by 30 percent or more. Here’s what the two-step opt-in on SumoMe’s site looks like.

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Top 4 Considerations to Get Ready for GDPR

NetLine

Collecting Consent and Communicating Privacy Information. The goal of GDPR is to ensure that EU citizens and residents are in control of what content they receive in exchange for their personal information, and understand what happens after they submit their data to a business. Privacy policies should be updated to reflect compliance with GDPR and revisited every year.

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Utah: Another State to Pass a Data Privacy Law, the UCPA

Convert

In March of 2022, Utah Governor Spencer J. Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information.

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GDPR: The Biggest Gift to Content Marketers in a Decade

Content Marketing Institute

“We’ve updated our privacy policy.” I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR (General Data Protection Regulation). One of the unintended and more humorously ironic consequences of the much buzzed about May 25 deadline was the deluge of email everybody received in the week leading up it. Don’t they know that you never set a Friday deadline for a technology or policy rollout?

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3 Ways to Maintain Your Website

Heinz Marketing

Bounce rate can indicate many things, not driving relevant traffic or the content is not providing the answers to the questions that brought them there in the first place. Part of security for your website is user privacy.

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How to Prepare for a Cookieless Future

Zoominfo

The biggest change to the marketing landscape in years is fast approaching — and if you don’t have a plan, you’re already behind. Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years. Get in there and say, ‘Prove it.’”.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. Right to correct errors in personal data. Opt-in.

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What is a Transactional Email?

Sharpspring

For example, requesting a password reset or being notified when you’ve left items in a cart. Many companies are missing the mark by using boring, templated copy in their transactional emails and missing marketing opportunities. Transactional emails do not require explicit opt-in.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. In this article, we take a look at these distinct provisions of the Virginia Act and compare them to the CCPA (as amended by the CPRA) and the GDPR. Opt-in.

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

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choozlechat: A marketer’s guide to navigating the CCPA with Kendra Rizzo

Choozle

In a nutshell, what’s the CCPA, and why should marketers care? K: The California Consumer Privacy Act (CCPA) is the most comprehensive privacy law in the United States to date and is designed to give Californians more control over their personal information (i.e., data) by providing rights that include the right to access information, the right to opt-out of the sale of their information, and the right to deletion, among others.

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Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Why is data-privacy legislation needed?

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Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Marketo

Transparency will be a ‘buzz’ word in the new General Data Protection Regulation. DUNCAN : Bought-in lists do present problems – and you are responsible for solving them! Ask to see the privacy policy that was used to inform those on the list how their data would be used. Even if you don’t have permission to market to them, you can still contact them to assess the validity of the data. In the EU we have seen the emergence of self-certify “Trust Me” icons.

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Navigating a Privacy-First Digital World

Bluetext

Data privacy features can be overwhelming. How are we — the consumer AND the advertiser — affected by these data protection policies? Understanding Data Protection Policies. Data protection policies really started to emerge and take force in the past several years.

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The Ultimate Guide to GDPR for Advertising

QuanticMind

It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. That’s likely because they don’t know anything about GDPR (36% of marketers hadn’t even heard of it in November) or they think it doesn’t apply to them and their business. Businesses must conduct privacy impact assessments.

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Google May Have Learned A Lesson From One Of Facebook’s Biggest Blunders

readwrite

Sponsored Stories drew an outcry from Facebook users, a class-action lawsuit and an eventual $20 million settlement that forced the company to restructure its privacy policies and call the sponsored stories what they are —ads. The 2011 lawsuit against the company claimed that Facebook violated users’ privacy rights by publicizing user Likes in advertisements without permission or compensation.

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Lead Capture Form: A Quick and Painless Guide to Collecting and Nurturing Leads

LeadSquared

It’s your chance to learn more about who is landing on your website and what their interest level is in your products. These forms serve one purpose: to give you permission to contact buyers who are interested in connecting with you. Privacy Policy.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. Once again—because this is the most important part for businesses that operate in the U.S.—if Data Permissions. Privacy by Design.

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Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Why is data-privacy legislation needed?

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Yes, the GDPR Will Impact Your B2B Digital Marketing

Schubert B2B

There’s a reason why you’ve been getting so many emails about changes to companies’ privacy policies or asking you to confirm your email subscription. million approximately) in fines or 4% of your global annual revenue. If your business isn’t located in the European Union (EU), you don’t have to worry about complying with the GDPR, right? Companies are no longer allowed to use pre-ticked boxes or any other type of consent by default in their marketing campaigns.

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Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Plus, what you can do to ensure your display ads continue to deliver the biggest impact in the context of heightened data privacy. While Google has followed in Apple’s wake will phase out third-party cookies by 2022. In conclusion.

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A Marketer’s Guide to the New GDPR Regulations

SugarCRM

In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). The new Regulations will create a uniform and consistent set of rules across all 28 countries in the EU. Once the regulations are formally adopted by the European Parliament and Council and printed in the Official Journal of the European Union sometime this spring, there will be a two year period for everyone to get ready and come into compliance.

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4 Fast Facts About Facebook Lead Generation

Opt Intelligence

But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. Here are four fast facts you need to know first: Privacy Concerns In The News. Facebook has been all over the news lately, almost exclusively in relation to privacy concerns around the world. Data breaches, mishandling of information and the dissemination of misleading content have been discussed on nearly every news outlet in every country.

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How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It)

Single Grain

In this article, I will discuss the changes that Apple made in its newest iOS release and what steps you can take as a business owner or marketer to support advertising on different mobile ad platforms. In contrast, its major rivals, Facebook and Google, earn profits by selling ads.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. You may measure conversion in sales, phone calls, opportunities or appointments.

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Pinterest May Start To Act Like Facebook, If You’re Not Careful

readwrite

Pinterest is unveiling some changes that will make it behave a lot more like Facebook, that is, if users choose to opt in. On your Settings page , simply toggle all the relevant permissions to “no.”. ” With the new changes to the privacy policy, Pinterest will have the ability to show you Promoted Pins based on your gender, your recent Internet history, and anything Pinterest’s ad partners happen to already know about you.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

There are two types of bounces, hard and soft, both of which are defined later in this glossary. Bulk Mail - Large scale email marketing sends in which the same content goes to a large group of people. You can read more about compliance in our post about marketing laws. CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. We'll get into buying lists later in this post. Confi rmed Opt-In (a.k.a.

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How to Create an Ecommerce Checkout Experience Shoppers Don't Hate

Hubspot

But we haven't told you how to design a seamless, efficient checkout experience that ensures customers complete their purchases the first time they're in your shopping cart. In reality, however, there’s a lot of room here for both frustration and optimization.

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Global Business: The Basics of Data Protection and Data Privacy

Marketo

Author: Fergus Gloster I have been involved with cloud computing from its earliest days in 2000, long before the terms cloud, SaaS, PaaS etc., Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A company that collects and uses data of individuals in a B2B or B2C environment is a data controller.

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically impossible for businesses to gain visibility in either organic or paid search results without relying on consumer data insights. Here are some insights into how you can navigate regulatory compliance in the world of SEM. Consider Google’s in-market audiences, for example.

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