Summer is the perfect time to turn up the heat on your lead generation efforts. But it might take a slightly different approach than the rest of the year. More people are out of office and on vacation, making cold calls a time-consuming and often fruitless effort. Your best bet? Reach people on the websites you know they like to browse, whether it’s at home, in the office or on vacation.
Target New Leads on Top Sites
As users browse their favorite websites, we’ll target them with a co-registration ad. These ads use their logged-in state or pre-filled information to make it easy to identify users who meet your criteria, and even easier for them to subscribe to your list. With just a few clicks you have double opt-in, confirmed new leads you can start emailing immediately.
Retarget Unsubscribers Safely
Your unsubscriber list is off-limits. For emailing, at least. But you can easily retarget these former subscribers with a co-registration ad, just like you target new leads. First, we take your list of unsubscribed email addresses. Then we encrypt the list for secure retargeting across the web. When we find a match, we serve the co-registration ad. If they opt-in, they’re back on your list.
Only Pay For Confirmed Opt-Ins
Whether you’re looking for new leads or retargeting past subscribers, the co-registration advertising process is pretty similar. Both targeting options provide double opt-in confirmation. And either way, you only pay for confirmed leads that join your list.
Ready to get started? A free evaluation can get you off on the right foot.