Email lists: everyone’s got one. But are you using it effectively? The beginning of the year is a great time to revisit your email marketing strategy and determine how best to improve your database. New leads are crucial, but don’t overlook current and past subscribers. We’ve developed a multi-pronged approach to lead generation that will ensure a healthy, cost-efficient and engaged database.
Find New Leads With Co-Registration Ads
Your email list is a unique asset that allows you to reach customers and potential customers directly. However, seasonality, product lifecycle and a number of external factors will limit how often current customers repurchase. That is why the most important part of a lead generation plan is developing new leads.
With co-registration ads, we grow your list with double opt-in verified leads. That means you can start emailing and marketing immediately. And, you only pay for those confirmed leads. It’s an effective and efficient way to grow your list quickly.
Retarget Unsubscribers With a Winback Campaign
If everyone has an email list, then most certainly everyone has an unsubscriber list, too. This untouchable section of the database represents past customers or never-quite customers who have opted out of future communications. At least, in the inbox.
We can take your unsubscriber list and anonymize the data, then use to create a target list for co-registration ads. This means that just like our efficient new lead generation campaigns, we can create specifically targeted campaigns to get your unsubscribers to rejoin your list. All outside the email inbox, and completely within all privacy rules and regulations.
Revitalize Current List With a Holistic Marketing Plan
Of course, we can’t forget about current subscribers. They are already on your list and the most likely to convert. But you’ve got to keep them engaged, not only to increase your sales, but also the health of your email list. Un-engaged subscribers who don’t open or click will signal to Email Service Providers that your list is outdated or fraudulent in some way.
Keep your list healthy and active by layering in additional digital ads targeted specifically to your email list. You can create these targeted, custom lists and tailor the creative to speak to those already familiar with your brand. You’ll see purchase rate increase along with email engagement.
Ready to get started? Our free evaluation is a great way to see how we can help your email list grow.