Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. What do you feel strongly about?

Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships


What do I write for them? When do writers write about ideas? Connect with readers by writing about ideas in: Articles. Now, let’s look at a few examples of this type of writing to see how it can be appealing to readers, like you.


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41 Expert Opinions on Data Hygiene Best Practices


Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. . I do a lot of top of funnel writing, and I need data to know who my audience is… not to mention measuring the impact.

Restricted Writing: Could Banning Certain Words Improve My Copy?

Brandwatch CX


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How to Write a Blog Introduction Like a Pro

Marketing Insider Group

Read on for our ready-to-use guide on how to write a blog article introduction like a pro. 8 proven ways to write a blog introduction like a pro. Write the blog introduction last. You’ll find that writing your intro will come a lot more easily.

Write My Opinion: What You Need to Know About Online therapy reviews


However, others are adamant because a writing company is the best option to provide the best assistance. You only have to select a reliable writing company with more than five years of providing similar services. You can find a reliable writing service by considering some aspects. Do not be afraid if you want to know how you can select the best company to write your paper, especially if you have never considered online writing services.

10 Expert Tips to Improve Your Blog Writing


Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. 1: Know what kind of post you’re writing. 5: Write for the digital landscape.

Writing Tips for the Modern Marketer

Heinz Marketing

Writing is a skill you can always use and one you can continue to improve on. You might remember a previous post I wrote on email writing tips but I have set out to learn even more. There’s much more to think about when writing for marketing purposes compared to writing for yourself. And then when you add that you are writing for a client, that amplifies the difficulty. Here are four tips I thought most helpful: Just write it down.

26 SEO Content Writing Hacks


Content writing is a broad term that encompasses many different types of writing. In this article, we’ll cover all of the content writing hacks you need to know to improve your content marketing strategy. Add Humor to Your Writing. Avoid Writing Fluff.

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. I’m Barb Sawyers, a blogger who shares her interest in encouraging people to write like they talk. State opinions.

How to Write Compelling Subject Lines


Part 2: How to Write Compelling Subject Lines. Contrary to some opinions that email marketing is old-fashioned, it is on the rise, with 89 percent of marketers using it as their primary source of leads. Write active sentences to keep the focus on them.

Quality Content: How to Write Great Blog Posts Every Time

Writing on the Web

You have to assert yourself and offer challenging opinions in order to get noticed. Some people just can’t write well no matter how hard they try, and I can appreciate that. There’s no shortage of ambitious and hungry writers and journalists out there looking for writing assignments. Just make sure they understand content marketing and what quality content means for you, and how to write so that your ideal customers become avid readers.

How to Write Great Blog Posts Every Time

Writing on the Web

You have to assert yourself and offer challenging opinions in order to get noticed. Some people just can’t write well no matter how hard they try, and I can appreciate that. There’s no shortage of ambitious and hungry writers and journalists out there looking for writing assignments. Just make sure they understand content marketing and what quality content means for you, and how to write so that your ideal customers become avid readers.

Edit Yourself: A Checklist of Words to Add and Delete From Your Writing


The secret to making your writing sing is word economy. William Struck in The Elements of Style so eloquently states: “Vigorous writing is concise. So simple, and yet examining your writing to ensure every word does major lifting takes a tremendous amount of work and willpower.

Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? Earning More: Big Benefits of Writing a Book. Are you thinking of writing a book?

How to write newsletter subject lines like your favorite creators


What you need to keep in mind when writing a newsletter subject line. Or perhaps you’re on the opposite end of the spectrum: you know how important subject lines are, but that perceived pressure makes you want to avoid writing them. Build Your Writing Team – John Fox.

Writing About People: Tips for Stronger Interviews, Quotes and Testimonials


When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people?

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Ask them for their opinions, ideas, perspectives, why not even ask them to share something about themselves. 8 Simple Writing Steps to Connect with Readers.

How to Write a Product Description That Wows Your Customers (With Examples)


How to Write a Product Description That Sells. Before you write a single word of your product description, know your target audience and the problems they’ve gotta solve. But you can’t rely on them to write product descriptions for y ou entirely.

Academic Writing From Paragraph To Essay


This book is written particularly for intermediate level students who are studying or are about to research in an academic setting and also want to improve their academic writing skills in a simple, orderly manner. It focuses on three main areas of writing which are especially helpful for most students. The book also contains some case studies regarding different kinds of academic writing. They won’t be writing on a completely abstract subject like free will.

A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

Writing in The Drum , John DeVine says there are few more powerful business assets in the digital age than a powerful brand. The best represent a strong message and a promise,” he writes. ” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. The post A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

8 Writing Lessons from Everybody Writes by Ann Handley


As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. So, when Ann Handley titled her book, Everybody Writes , she was SPOT ON. But, the topic simply does not expire, so I hope you’ll still find value in the top 8 writing lessons I took away from Ann Handley’s Everybody Writes : 1. Writing Can Be Learned. Reframe Your Writing Goals.

How to start a daily writing habit (even if you’re already too busy)


Writing is an important cornerstone of building an audience as a digital creator. But to reap the audience-building benefits of writing, you have to write consistently…ideally every single day. How to start writing every day. Then what do you write about?

How to Write a Successful Executive Summary [Template + Example]


Yet, before we do that, please know there’s not one way to do an executive summary — but there are best practices and guidelines to keep in mind as you write yours. ’ Because they’re not going to write you a check without meeting with you.”

Is There Similarity Between Digital Marketing and Essay Writing?

Altitude Branding

Essay writing, on the other hand, involves coming up with pieces of writing that are meant to portray the ideas and arguments of a writer. An essay simply puts to perspective the information and opinion an author has into writing. Essay Writing.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Prensky writes, â??they Advice & Opinion from more than 90 of ITs most insightful thinkers. Sign-up for the Advice & Opinion Newsletter. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |.

8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. B2B Marketing blog marketing Blogs Social Media B2B blogs blog writing

Write search optimized headlines but have a heart


When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans. You always need to always write exactly the copy — the exact phrases — that you believe people will most likely use to find what they’re looking for — and you’re writing for.

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You Need to Work on Your Writing


Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response. In his response, Ken emphasizes the hard work of writing and recommends that designers aspiring to write crack open some great works in order to hone their craft. As he puts it, “Our finest works of literature remain, now as ever, our best writing instructors.” My friend Ken Gordon is a writer.

How to write engagement-driving Instagram captions


In this article, I’m explaining how to write Instagram captions to drive engagement. As you work to improve the Instagram captions you write, here are 11 easy-to-deploy steps that’ll make the entire process easier. Use creative writing skills. Jump ahead.

10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)


Scouring every article for errors was part of the job, and if you read hundreds of anything, be it Gawker articles or tweets from Weird Twitter or works by Isaac Asimov, you begin to notice writing habits. We live in a “ post-truth ” world of “ alternative facts ,” so I understand the need to ground our writing in indisputable information. We write that playing it safe with content strategy “feels like the prudent move, but, in fact, you’re dooming yourself.”

The Way To Write Essays on Conscience


Group thoughts aren’t unlike personal thoughts; but they disagree in that one’s opinion could be the standard, where as another individual’s view is deemed contentious. Your replies will choose the outcome of one’s writing. To do so, you need to choose the opportunity for you to think about that which you wish to express prior to writing your essaywriting. The post The Way To Write Essays on Conscience appeared first on AccuData Integrated Marketing

How to Obtain (or Write) Powerful Testimonials


In order to be credible, a testimonial also needs to include information on what company and department the person writing it worked for, around what time and in what industry. People like to talk and share opinions.

How to Write for Increasingly Distracted Readers

SmartBug Media

Content best practices have run the gamut since the advent of the blog—from writing short, keyword-packed 300-word blog articles full of sales and self-promotion to writing long-form, 1,500-word blog articles that avoid keyword stuffing, focus on education, and only sell at the end of the post. Let’s dig in to how to write for an increasingly distracted audience. Write with an eighth-grader in mind. Personal opinion = opinion.

Executive Summary: 5 Do’s, 5 Don’ts, 5 Examples for Writing Effective Ones


This is where executive summaries (and wordsmiths who are masters at writing them) are beneficial. Sure, that’s journalism basics but it’s something that is sometimes forgotten in the hustle-and-bustle of content writing. How do you write an executive summary?

Expert Ebook Writing: Prepare or Just Do It?

Writing on the Web

Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. As an expert, you can ask colleagues as well as clients for their ideas and opinions. For whom are you going to write your book? A great exercise for discovering how to start your expert ebook writing is to simply make a list of three to five things that bug you. They want to write an ebook about their expertise because that’s what they know best.

How to Write Your First Blog Post


But the task of actually sitting down and writing a blog post can seem overwhelming. But like everything else, writing a blog gets easier the more you practice. So let’s get down to the details and explore how to write your first blog and what you need to do to get started.

How to Write Marketing Content More Efficiently


How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. It can seem that writing relevant content efficiently is like shooting at a moving target that’s bound to change in the next hour. This will reduce brainstorming time and give teams a regular source of input they can use to write marketing content more efficiently.

How to Write the Perfect B2B Case Study

Golden Spiral

One of the most difficult parts of writing case studies is actually finding the right clients to speak to. Unlike blog posts, or even eBooks, where you may feel the need to interject your opinion or a personal anecdote, case studies should always be objective. Case studies are highly valuable bottom-of-the-funnel content pieces.

How to Write Elevator Pitches That Win Prospects


Known as an ‘elevator pitch,’ you may have heard this term before but never taken the time to write your own. Here, the 101 guide on elevator pitches, why they matter, how to write them — and examples, too. How to write an elevator pitch. Write multiple versions.