Optinmonster

OCTOBER 17, 2023

Quantitative research generates specific numerical data. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. Conduct market research when traditional surveys are unavailable. Then, you can improve your website based both on hard numbers and users’ experiences and opinions.

Research 99

Research Case Studies Case Study Skype 99

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Aberdeen

MARCH 28, 2023

Artificial intelligence (AI) has been a buzzworthy topic for years — even decades — but the recent release of generative AI tools such as ChatGPT and Dall-E 2 has captured the public’s imagination. But our research suggests that the recent introduction of generative AI tools is accelerating the use of AI by the general public.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. Improve user experience When an audience engages with your brand, they actively interact with you through likes, shares, comments, clicks and more.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Velocity Partners

MARCH 13, 2024

OK, we don’t think generative AI is all bad: there are certainly efficiencies to be gained by letting AI do the boring bits — and we all need to get smart about using them or we’re doing whoever pays our bills a disservice. Search engines — and their users — are about to experience the Great Blanding. Will AI replace SEO?

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones. Most brands opt for traditional content approaches involving sales funnels for generating and nurturing leads.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. If you’re having trouble coming up with it, use a subject line generator for assistance. Guest post by Nina Petrov. So make it count.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Are users spending less time with the new feature to accomplish a process than they did with the older one? Click to enlarge.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Lead Liaison

JANUARY 3, 2023

Different people will have different opinions. Having said that, we’ve seen a tendency to ask a lot of survey questions. . They copied the paper form which included 20 survey questions. Make the lead capture process as quick as possible by using the minimum number of survey questions you can. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Marketing Insider Group

OCTOBER 27, 2020

They may not have the final say, but their opinion counts. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. The research also revealed that users dismiss non-ad content that’s close to the typical ad areas. We usually call these people influencers.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Marketing Insider Group

FEBRUARY 26, 2020

A 2016 McKinsey research study found that culture was the biggest challenge to companies trying to achieve their digital priorities, and a 2018 survey of businesses in the retail industry found that 80 percent of digital leaders had attempted to alter corporate culture in order to support digital transformation. Source: McKinsey.

Digital Transformation 285

Digital Transformation Paid Search Agency Lead Ranking Startups 285

Sprout Social

JUNE 7, 2023

Here are the key elements of a good brand experience: Consistency across touchpoints Giving your audience a consistent experience requires cohesive brand messaging, visual elements, online user experience and customer service. By giving them something they want, you make customers feel like they are important and their opinions matter.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. You must ask for it through post-purchase or post-service surveys, or via pop-up forms on your website. and post-purchase queries, such as brief surveys. Feedback goes beyond just opinions; it can testify to how your products and company performed for customers.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Kevin Indig

AUGUST 7, 2023

After more inquiry, we learned that we didn’t show the product on the landing for our flagship product, and users went to the documentation to see what the product looked like! We’d measure the aided and unaided awareness of our audience and see if they had a favorable or unfavorable opinion of us.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. How to Find What Users are Searching For Online. There are several tools available for finding keywords and key phrases users are searching for in your industry. Ubersuggest.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Navigate the Channel

AUGUST 24, 2023

It increases engagement, raises conversion rates and lifts lead generation. Again, know if you have the digital infrastructure and team (or person) to make it happen and keep it seamless for users. And they’re easy to create with online tools, including QuizMaker , Survey Monkey (which builds surveys, too!)

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Social Media 138

Social Media Generation Media Lead Ranking 138

Lead Liaison

MARCH 2, 2023

This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. The mystery and intrigue of what awaits behind the code combined with this “insider” feel is a powerful incentive for users to scan the code. Ask yourself, what the purpose is.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Salesforce Marketing Cloud

JANUARY 26, 2022

Born after 1996, Generation (Gen) Z is a diverse group of post-millennial young adults on track to be among the most well-educated, racially and ethnically-diverse generation we’ve seen thus far, according to a recent Pew Research Center report. Gen Z’s use of technology is a unique characteristic compared to other generations.

Lead Scoring 94

Lead Scoring Lead Ranking Work Management Digital Transformation 94

Sprout Social

NOVEMBER 8, 2023

For example, if your app’s review section is quiet after a new update, sentiment analysis might reveal users are unimpressed, not overjoyed. Writing clearer copy and fixing the design can help you improve user experience on your website and generate more sign ups for your business. But it’s not that simple.

Work Management 108

Work Management Marketing Management Customer Satisfaction Analysis 108

Unbounce

JUNE 28, 2022

It’s the process of generating leads and creating conversions through online stores. Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions. Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Kevin Indig

FEBRUARY 21, 2023

First, the world got introduced to generative AI when Chat GPT launched at the end of November and set a new record for user adoption. We haven’t seen any data about user trust, adoption or usage. If consumers reject Chat GPT or generative AI results, all technological progress doesn't matter.

Marketing AI 52

Marketing AI Generation User-Generated Content Customer Surveys 52

Marketing Insider Group

FEBRUARY 19, 2020

But because getting the best talent relies more on employee-generated reviews than your glowing description of your company culture, it simply makes sense to start with your employees. That’s not just my opinion. For instance, suppose your IT department works overtime to make your new web design deliver a superb user experience.

Brand Identity 335

Brand Identity Branding Paid Search Agency Marketing & Strategy 335

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. Here, we’ll explore two powerful methods: 1.

Social Media 40

Social Media Research Social Marketing Planning 40

Martech

SEPTEMBER 25, 2023

The blog was slightly controversial and generated thousands of comments from employees and customers. Audience selection and messaging can generate customer interest that could turn into leads. But what if your data analysis shows that a specific delivery cadence generates the most response? The blog is not a marketing tactic.

Marketing AI 116

Marketing AI Marketing Attribution Work Management Marketing Management 116

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. This guide provides a spin-free look at these sites and why it’s generally challenging for B2B vendors to generate reviews on them. Buyers and Users Have Different Perspectives.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

EveryoneSocial

JANUARY 12, 2023

You’re no doubt familiar with user-generated content. After all, nearly 80% of respondents in a 2021 survey said that UGC highly impacts their purchasing decisions because it’s more authentic. User-generated content is effective because it’s essentially word-of-mouth marketing. Let’s dive right in! And it works.

Brand Identity 52

Brand Identity Branding Word of Mouth Ad Exchange 52

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. As this article demonstrates, over half of all content on social media is shared by users who haven’t even read it. Consider Outsourcing.

Thought Leadership 206

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 206

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

EveryoneSocial

SEPTEMBER 28, 2021

Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel. Pew Research Center ] 68% of people trust online opinions from other consumers, which places online opinions as the third most trusted source of product information.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Marketing Insider Group

MARCH 30, 2021

They must strategically position their products and use messaging that grabs users’ attention and captures their interest. If your current customers “grow out of” what you offer, you’ll have to figure out how to market to a younger generation. Use Facebook or LinkedIn to create a user group. Send out a survey.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. On top of that, Apple Mail is one of the most popularly used platforms because it’s the default email application for users of Apple devices. Individual user data is no longer available.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105