Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 227

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Survey 146

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

Survey 160

Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

Hubspot

So for this year’s 2016 report, HubSpot has redesigned the survey with more forward thinking questions. So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y.

How B2B Marketing is Changing in 2018

in nearly every survey of B2B marketers, so. It’s true content marketing in my opinion.”. Lead Generation Tactics 22 Content Marketing Assets Used Similar to the questions about lead generation tactics, survey participants were asked first to. 1How B2B Marketing.

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.

Survey 206

How promotional products fit in with the modern consumer

Biznology

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity.

Should brands take a public stand on social or political issues?

Biznology

Social media has provided the ideal vehicle to express opinions, engage more with high-visibility brands, and spread their views around the world in lightning speed, often resulting in aggressive initiatives such as boycotts or forcing brands to modify their communication content.

Brand 203

How to Use Surveys to Create Better Content

Marketing Action

Once you see that difference, you’ll view surveys differently, too. You might be asking yourself, do you really need a survey if you’ve got analytics set up? That doesn’t mean surveys can’t be extremely useful. The survey as a content marketing tool.

Survey 111

How to conduct a business to business survey

The B2B Research Blog

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? If a valued customer or prospect receives a poorly designed survey, they’ll quite rightly question how much you really value them and their opinion. So let me share a few tips for anyone looking to conduct a business to business survey themselves.

How CSR and social activism are defining brands today

Biznology

A Nielsen survey in 2015 of 30,000 consumers worldwide revealed that 67% prefer to work for socially responsible companies, and 55% will pay extra for products and services from companies committed to a positive social and environmental impact. .

There’s horse meat in my survey

The B2B Research Blog

Dodgy surveys parading as fact. Next time survey numbers are presented as conclusive fact, here are three questions you might want to ask. Who was surveyed? . The power of surveys is that by speaking with just a proportion of the target market, the likely opinion of all can be deduced. First, the survey must comprise sufficient responses to justify the label ‘reliable’. Here a lot of surveys fall down. No really, who was surveyed?

Survey 163

How to conduct a business to business survey

The B2B Research Blog

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? If a valued customer or prospect receives a poorly designed survey, they’ll quite rightly question how much you really value them and their opinion. So let me share a few tips for anyone looking to conduct a business to business survey themselves.

Survey Shows Customers Value Honest, Friendly Social Media Marketing

KoMarketing Associates

Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. Consumers are notoriously opinionated about what they want from brands on each social platform.”. The CMO Survey Highlights and Insights Report” found that in February 2017, B2B product marketers were putting 9.4

Survey: Generational Differences Play a Role in Video Marketing Measurement

KoMarketing Associates

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. In the “Different Generations, Different Standards” report from Amobee and Turn, researchers surveyed agency executives and split them into two groups – under 30 years-old and over 30 years-old.

5 Tips to Make the Most of Paid Online Surveys

Altitude Branding

Do you want to take online surveys? Nowadays, online surveys are becoming a common way to make money online. There are various survey sites that offer the opportunity for people to share their opinion on different products. 4- Find time to take paid surveys.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. It’s no longer about your opinion -- it’s about the facts! “We’re Guest posts about the survey data.

How Trump’s unpopular decisions can strengthen brand engagement

Biznology

The marketing ground rules have changed radically over the past few years, driven not only by recent controversial political decisions, but also by social media spreading individual opinions so quickly and exacerbating the extreme negativity by activists.

Brand 156

Millennials are finally taking action in brand support

Biznology

While they voice strong opinions on social and political issues, their actual initiatives to date at the voting booths and consumer brand choices have been both mystifying and disappointing.

Brand 148

There’s horse meat in my survey

The B2B Research Blog

Dodgy surveys parading as fact. Next time survey numbers are presented as conclusive fact, here are three questions you might want to ask. Who was surveyed? . The power of surveys is that by speaking with just a proportion of the target market, the likely opinion of all can be deduced. First, the survey must comprise sufficient responses to justify the label ‘reliable’. Here a lot of surveys fall down. No really, who was surveyed?

Survey 120

Survey says…Sales rejects 80% of marketing-generated leads

6sense

That’s according to our 2015 Survey of B2B Marketers , which shows that a full 70% of marketing teams are measured on the amount of revenue generated from marketing campaigns and lead-generation activities. Setting definitions for MQLs and SQLs becomes a matter of data not opinion, allowing sales and marketing to align around the same set of verifiable information. Get more key insights from the 2015 Survey of B2B Marketers.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Advice & Opinion from more than 90 of ITs most insightful thinkers. Sign-up for the Advice & Opinion Newsletter.

How to Use Surveys to Reach B2B Business Goals

Zoominfo

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience.

OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. Most of my interactions are with marketers, so it was interesting to see the opinions of 136 salespeople reported in a recent survey from data vendor OneSource.

Survey 220

What Are Interactive Polls & Surveys?

SnapApp

There has been quite a bit of “buzz” (if you know what I mean) around polls and surveys recently. Do they really understand what polls and surveys are, or are they creating them because it’s “ the cool thing to do ”? What are the mechanics behind polls and surveys?

New Insights from The CMO Survey on Major Marketing Trends

B2B Marketing Directions

The CMO Survey is a valuable resource for information regarding these important issues. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte.

Green shoots? Highlights from the B2B Barometer survey

The B2B Research Blog

The latest B2B Barometer survey explored the opinions of 128 B2B marketing professionals collectively controlling budgets of £29.1 Double dip recession. Greek bond defaults. Spanish bailout. We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch. . million. . It reveals that despite the economic turmoil, the majority of client-side B2B marketers see happier times ahead. Confidence is high.

Survey 163

The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

In a recent survey by J. Instead, brand positions on social issues are being shaped by public opinion, and are responding to a situation that finds Americans more politically empowered than ever before.

Brand 163

4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. Please take 5 minutes to complete our survey.”

How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Sure, I’ll fill out a survey! We want your opinion! They sent an email pleading for my opinion ,so I clicked on the link.

What Do Agency Employees Really Want? [Survey]

Hubspot

To find out how the attitudes of agency employees shape their goals and opinions about agency work, HubSpot is partnering in a new Agency Employee Attitudes Survey. The survey is anonymous, and should take less than 15 minutes to complete. TAKE THE AGENCY EMPLOYEE SURVEY.

Creating a Survey? 7 Tips for Getting More Respondents

Hubspot

Surveys. Done well, a single survey that follows best practices can yield eye-opening information -- the kind that forever changes the direction of an organization for the better. So, why do these long, agonizing surveys persist? 7 Tips for Creating Surveys People Want to Take.

LeadSloth Marketing Automation Blog – Survey Results

LeadSloth

LeadSloth Marketing Automation Blog – Survey Results. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. As it goes with surveys, it took some effort to get people to fill it out. The top 6 topics mentioned in the survey were: Metrics & ROI. Opinion pieces. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. Opinion pieces.

Survey 105

Announcing the Winner of the Best Survey Design!

JotForm

One of the most common uses of JotForm is to create surveys, where people can discover the thoughts and opinions of others. The Web Form Design Awards may have ended a week ago, but we still have some serious prizes to give away!

Twitter 'Surveys' Announced Alongside New Nielsen Partnership

Hubspot

But here's what we can tell you about Twitter Surveys before it rolls out on a larger scale -- that way you're prepared, and know what the heck you're looking at if one of those surveys pops up in your own Twitter feed. What You Need to Know About Twitter Surveys.

How to Write Survey Questions: 7 Things NOT to Do

Hubspot

Writing a survey from scratch is no walk in the park. When you''re all done with the guide, you can use the workbook we compiled to craft the first questions of your next survey. The Art of Asking Survey Questions: 7 Survey-Writing Don''ts from HubSpot.

The emerging challenges for managing brand risk

Biznology

Trump tweets his brash opinions to more than 30 million followers almost daily which has politicized many issues and often disparages business leaders and brands.

Brand 156

In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection

Hinge Marketing

One of these key decisions is determining whether to collect data through an online survey, phone interviews, or a combination of both. Online Surveys What are the benefits? But when compared to IDIs, the ability to capture more responses allows online surveys to be more cost effective.

How to Design a Marketing Survey That Yields Legitimate Results

Hubspot

In marketing circles, this usually translates to surveying our customers or prospects to determine what’s going on in the real world. But crafting an effective marketing survey is a little bit more complicated than just deciding what you want to know. 4) Ruthlessly Edit Your Survey.

HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

Since we hold customers'' opinions in such high regard, we''re excited to announce that HubSpot was ranked the #1 marketing automation vendor in VentureBeat ''s first-ever survey of marketing automation solutions.