Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.”

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Martech

NOVEMBER 15, 2023

Annual reports predicting industry trends, helping businesses prepare for the future. Articles or posts that challenge popular opinions, backed by data or unique insights. In a survey of 395,000 people worldwide, 71% say they aren’t convinced brands will deliver on promises. Industry-specific videos.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Contently

OCTOBER 18, 2022

Getting unfiltered buyer opinions. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors. Customer surveys are one of the most common ways to do customer research, according to Hotjar’s State of Experience Report. The reason?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Biznology

FEBRUARY 15, 2018

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Statistics from the resonance portion of the survey showing the emotional connection to promotional products: 71% felt happy.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Marketing Insider Group

JANUARY 2, 2023

91% of people reported that they don’t trust websites that contain grammatical errors or mistakes . You’re not alone – 91% of people reported that they don’t trust websites that contain grammatical errors or mistakes. Data from this survey can be used to estimate your audience’s reading level if you know their demographics.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Zoominfo

FEBRUARY 17, 2020

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. In its most advanced form, it involves implementing an algorithm that monitors conversations and quantifies opinions, attitudes, and emotions based on a predetermined scoring system.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. 38% of respondents reported cutting their discretionary income (a YoY increase of 15% on 2022).

Gartner 110

Gartner Digital Transformation Pricing Price 110

Zoominfo

AUGUST 29, 2018

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. In its most advanced form, it involves implementing an algorithm that monitors conversations and quantifies opinions, attitudes, and emotions based on a predetermined scoring system.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

APRIL 6, 2021

You could host a contest on social media or share a news report on a current event. According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation. Send out surveys to show your audience you value their insights. Create a group on LinkedIn or Facebook.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 114

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 114

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Webbiquity

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. To retain your customers, you need to show you value their opinions. A McKinsey report notes that 71% of customers expect brand personalization, and 76% get frustrated by the lack of it. Monitor brand mentions.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Aberdeen

MARCH 28, 2023

For the first time, anyone with an internet connection can gain access to tools capable of producing very human-like creative content, whether that’s a blog post on SEO best practices in the style of Hemmingway, a book report on Lord of the Flies, or an image of a ferocious orange dinosaur in the style of Van Gogh.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Salesforce Marketing Cloud

APRIL 3, 2024

In a survey, 71% of participants selected academic advising as one of the top three supports that would’ve helped them complete a degree. Advisors receive an alert with mid-semester progress reports on their advisees. She focused on getting the information architecture right.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Marketing Insider Group

OCTOBER 27, 2020

They may not have the final say, but their opinion counts. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Content Marketing Institute’s (CMI) 2020 B2B Content Marketing Report found that 50% of content is TOFU. We usually call these people influencers.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Sprout Social

JANUARY 11, 2024

Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Surveys give you unfiltered insights straight from the source—the customer.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Marketing Craftmanship

OCTOBER 22, 2019

Insurance companies, for example, report that doctors who admit their mistakes and apologize to patients are rarely sued. Successful stock brokers report that they seldom lose clients for poor portfolio performance, if they are quick to explain why it happened and what’s being done to improve it.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Optinmonster

OCTOBER 17, 2023

Conduct market research when traditional surveys are unavailable. Then, you can improve your website based both on hard numbers and users’ experiences and opinions. 34% of researchers report regularly conducting webcam IDIs as 1 of their top 3 data collection methods. The 2 are complementary to each other.

Research 98

Research Case Studies Case Study Skype 98

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Anticipating future market shifts involves analyzing economic forecasts , industry reports , and expert opinions.

Business 112

Business Analysis Work Management Forecasting 112

Zoominfo

MAY 23, 2019

Conduct a survey. Technology has made it easier than ever to conduct a customer survey and analyze the findings. If you are struggling to find data to support your PR initiatives, conduct a quick online survey of your customers, prospects, and website visitors. But, they don’t have data to back this. Borrow someone else’s data.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Some two in five Gen Z and millennial workers have turned down an assignment or role because it did not align with their values, according to a 2022 Deloitte survey. The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

chiefmartech

JUNE 15, 2023

HubSpot , Partnerships Leaders , and Pavilion just released a joint report on The State of Partner Led Growth , surveying over 200 marketing and sales leaders about how they leverage partnerships in their go-to-market and the performance impact they see from it. The results are pretty eye-opening. The results are pretty eye-opening.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Marketing Insider Group

JANUARY 16, 2020

Then confirm your hypotheses and expand on your initial ideas in three ways: Survey your audience. Your survey should: Include easy-to-understand questions with simple answer options. Or maybe, your audience is too large to survey. how-to guide, opinion, listicle, case study, video, interview, report) so plan accordingly.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This can be social media posts, customer reviews, surveys, customer care logs, NPS scores and emails.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Marketing Insider Group

APRIL 28, 2020

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. In this year’s report, 40% of the marketers queried observed improvements in team morale as a result of adopting agility.

Planning 263

Planning Customer Satisfaction Paid Search Agency Work Management 263

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Click to enlarge. Say a few noisy accounts and users are pushing back on a plan to sunset functionality at use in their shops.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

chiefmartech

AUGUST 11, 2021

70% of the CMOs surveyed reported that they have a dedicated marketing ops team at their company. 66% of those teams report into marketing (“Who’s buried in Grant’s tomb?”), And an unhappy 9% reported that “our martech is terrible — it gets in the way rather than helping us.”

Work Management 141

Work Management Marketing Management Marketing & Strategy Paid Search Agency 141

Salesforce Marketing Cloud

JANUARY 19, 2023

According to a recent Salesforce survey , only 11% of customers agree that their banking institutions anticipate their financial needs, though. Get the survey results With the help of Industry Dive, we recently surveyed 153 senior employees across the banking, insurance, and wealth & asset management industries.

Work Management 97

Work Management Customer Satisfaction Customer Surveys Lead Scoring 97

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. Influencers have a dedicated social following of people who trust and value their opinion.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Sharpspring

JULY 27, 2021

To do that, SharpSpring partnered with Ascend2 to conduct a State of Lead Nurturing survey that was fielded to a panel of marketing professionals and marketing research subscribers. What we ended up with was an informative report that gave us a view into how the industry was implementing and struggling with this marketing strategy.

Lead Nurturing 101

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 101

Martech

JUNE 17, 2022

The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as social feedback and reviews and ratings all in one platform. Unlike survey results, for example, review feedback takes the form of unstructured data. How it works. Why we care.

Work Management 81

Work Management Marketing Management Paid Search Agency Companies 81

Marketing Insider Group

MAY 21, 2020

One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. A survey run by the National Opinion Research Center based at the University of Chicago compiled a list of the top 12 jobs in which workers are most likely to report themselves as satisfied: Clergy. Practice kindness.

Work Management 273

Work Management Marketing Management Customer Satisfaction Correlation 273

B2B Marketing Directions

JANUARY 29, 2023

The 2022 study involved an online survey of 3,449 global business executives (LinkedIn members) drawn from a wide range of industries and company sizes. The survey was conducted in November 2022 and included respondents from the United States, Canada, the United Kingdom, Singapore, Australia.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52