Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic.

Resources 171

Resources Research B to B Advertising Agencies 171

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc. Copyright © 2023 Aragon Research Inc.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

KoMarketing Associates

NOVEMBER 13, 2017

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sharpspring

JULY 27, 2021

To do that, SharpSpring partnered with Ascend2 to conduct a State of Lead Nurturing survey that was fielded to a panel of marketing professionals and marketing research subscribers. What we ended up with was an informative report that gave us a view into how the industry was implementing and struggling with this marketing strategy.

Lead Nurturing 101

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 101

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

Merchandising 85

Merchandising Marketing Analytics Tools Conversion Lead Ranking 85

Industrial Marketing Today

JANUARY 16, 2023

Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec.

Opinions 158

Opinions Marketing Report Marketing Research 158

Savanta

SEPTEMBER 30, 2014

and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. But a new study from SAP and Circle Research proves that these are exceptions to the rule. Read the full report here.

SME 120

SME Opinions Rules Intent 120

Champion Communications

FEBRUARY 8, 2023

Learn more and download the full study here *The article was originally published by PR Moment (6/02/2023) The post PR is creating tension between B2B CEOs and their CMOs, Research Finds appeared first on Champion Communications. The misalignment works both ways.

PR 62

PR Research B2B CMO 62

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 3) Bubbl.us. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report.

Studies 52

Studies Research Paid Search Agency Transparency 52

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Read on to learn more. Neither approach works.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Read on to learn more. Neither approach works.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Savanta

NOVEMBER 11, 2014

Greenbo ok has just published the latest edition of the GRIT Report. The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. the research team engage well with them).

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.

CMO 52

CMO Customer Surveys Analytics Research 52

Aberdeen

FEBRUARY 16, 2021

Those that have fortified their data environment and improved business reporting have seen improvements in their workforce performance and key business metrics, such as profitability. This discord can lead to diametrically opposed opinions — triggering indecision and inaction. Streamlined Business Reporting.

Business 52

Business Marketing Management Lock-In Webinar Metrics 52

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. Voice: Is the tone of the text appropriate for the context, or does it include too much personal opinion as an example? Photo by lilartsy.

Research 62

Research Planning Content Sample 62

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform , powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave : B2B Customer Analytics, Q1 2019 report. According to the report, “6sense shines in uncovering in-market signals.

Analytics 48

Analytics Forrester Marketing Management B2B 48

Biznology

FEBRUARY 21, 2018

Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. In the interview, Jeff explained that the rise of programmatic advertising has set the stage for the rise of fake news.

Opinions 184

Opinions Marketing Report Ads Advertisements 184

Marketing Craftmanship

OCTOBER 25, 2023

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 104

Business Analysis Work Management Forecasting 104

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 104

Social Media Studies Media Brand Identity 104

Sana Commerce

MARCH 13, 2024

The company was placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce report and has an overall customer rating of 4.4 (49 Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Click to enlarge. Within that gap lies an opportunity to have a different kind of customer conversation, one that is driven by data.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Biznology

JUNE 13, 2016

It linked to a blog post covering a topic I’ve been researching for a client, and the study it cited is just what I need to prove our point. If you are trying to establish your brand as a thought-leader, relying on weak sources of research to make your point isn’t going to bring you closer to that goal. But… not so fast.

Research 80

Research Thought Leadership Studies Opinions 80

Salesforce Marketing Cloud

APRIL 3, 2024

Advisors receive an alert with mid-semester progress reports on their advisees. Gain valuable feedback from additional UX research Sapienza reaches out to students for their opinions frequently. Gain valuable feedback from additional UX research Sapienza reaches out to students for their opinions frequently.

Design 104

Design Work Management Marketing Management Paid Search Agency 104