Contently

OCTOBER 18, 2022

“Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Getting unfiltered buyer opinions. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors. ” The good news? The reason?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

JULY 29, 2021

In this setting, a moderator engages a guest in a conversation, asking both preselected and spontaneous questions that will allow the guest to share tremendous information based on their personal expertise and experience. However, this means only a few questions can be entertained during such a short time. Fun Elements.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. It should work hand in hand with other content marketing initiatives. There are two types of thought leaders you can tap for your program: People who already work for your company. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ANNUITAS

SEPTEMBER 7, 2021

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Neither approach works. Marketing has a responsibility to start the conversation by offer personalized content recommendations.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

When building a progressive profiling strategy, marketing tends to make a lot of assumptions about what they think is going to create a meaningful conversation without ever asking sales’ opinion. Neither approach works. Marketing has a responsibility to start the conversation by offer personalized content recommendations.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Webbiquity

FEBRUARY 22, 2022

Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis. Nearly three-quarters (72%) of B2B influencers said they would work with brands for free.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

MARCH 18, 2024

Reviewing the top SERPs gives you a blueprint of what works. Look at the: Headings Length Tone Visuals What questions are they answering? What questions are they missing? Maybe it’s a fresh take on an old topic, an insider’s perspective, or a controversial opinion. That’s where you come in.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Sprout Social

APRIL 9, 2024

As we were wrapping up, they asked if I had any questions for them. Another great way to create an environment of empowerment is to encourage them to let you know when a content series or content type just isn’t working and to provide them the ability to kill it. But social media doesn’t work this way.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. They will understand your customers’ pain points, questions and concerns, reservations, and praise for your brand better than anyone. How can you create consistent, long-term value for prospects and loyal customers? Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

NOVEMBER 30, 2021

Asking questions in your blog introductions gets readers actively thinking. Maybe it’s completing a challenging project at work, or organizing their homes better, or understanding a complex situation happening in the world. This question addresses your user’s pain point in a way that makes them ponder. Quick Takeaways.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Content Standard

FEBRUARY 20, 2024

When MIT published research demonstrating consumers’ preference for AI-generated ad copy over copy created by humans, it raised questions about whether the human touch is necessary at all costs. Build a community of trust: Engage with your audience , answer questions, and foster a sense of shared knowledge.

Storytelling 92

Storytelling Transparency Trust Marketing Opinions 92

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. Lately people have been asking me the same questions about X. Ask specific questions of your colleagues and leadership to facilitate this reoccurring discussion.

Social Media 119

Social Media Work Management Media Trust Marketing 119

Biznology

JUNE 23, 2017

Google is trying to answer that question, based on keywords for the product or service that meets that needs. However, Facebook asks you to first answer questions about what you are trying to do. While they may log-in from work so business interests are also on their mind, Facebook is inherently more B2C.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Aberdeen

MARCH 28, 2023

When a computer can churn out coherent blog posts, passable poetry, plausible answers to complex questions, functional code, and frame-worthy landscape photos within seconds, the humans that currently produce those types of content might rightfully worry about their future career prospects. But with new opportunities come new challenges too.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Navigate the Channel

DECEMBER 7, 2023

Add another level of engagement by taking live questions from fans. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Optinmonster

MARCH 21, 2024

Customer feedback is any information that a company collects from customers about their experiences and opinions. If you only want to ask a couple of questions, the very easiest way to create a survey popup is with a Lightbox Popup campaign from OptinMonster. Why Is Customer Feedback Important?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Kevin Indig

APRIL 25, 2023

When it comes to rendering, you have 3 options: SSR: server-side rendering CSR: client-side rendering static rendering Each of them can work, but the question is which one is optimal. I found 3 strategic questions critical: /1 How big of a problem is CSR? The second question is about opportunity cost. ” I get it.

Case Studies 141

Case Studies Case Study Studies SEO 141

Sprout Social

DECEMBER 5, 2022

While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. — Shedd Aquarium (@shedd_aquarium) April 8, 2020.

Social Media 140

Social Media Media Privacy Transparency 140

Martech

FEBRUARY 5, 2024

Questions that address specific aspects of that experience, like brand attitudes, the purchase process or a service contact. None of these reasons address that big question. But I work with clients who rely on them and we do everything we can to make those emails persuasive and inviting. But what about the recipients?

Ideal Customer Profiles 122

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 122

Navigate the Channel

NOVEMBER 16, 2023

Before bombarding your customers with questions, take a step back and leverage the wealth of information you already have at your disposal. By understanding the basics about your customers, such as their demographics, preferences, and purchase history, you can tailor your survey questions to extract more useful and relevant responses.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

SmartBrief - Marketing

JANUARY 29, 2024

Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. In fact, their respective successes would seem intrinsically intertwined, arguing for closer working relationships, deeper trust and longer tenures.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Salesforce Marketing Cloud

APRIL 3, 2024

Specifically, incorporating case management capabilities allowed students to submit questions as tickets and advisors to easily reply. A student’s first question is: Who is my advisor? This functionality works thanks to those business rules Attain Partners set up. That answer is front and center in the layout.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

OCTOBER 27, 2022

Here’s how we describe this role in the Agile Marketing Navigator: “Stakeholders have a vested stake in the work that the marketing team produces. That list of Stakeholders might remain constant, or it could change regularly, depending on the nature of the work. Do I regularly update this person on the team’s work?

Planning 99

Planning Work Management Paid Search Agency Marketing Management 99

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. Some psychographic elements include values, pain points or opinions on various topics. What locations are the respective personas concentrated in?

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

EveryoneSocial

NOVEMBER 2, 2021

Disempowered employees rank in the 24th percentile of engagement, according to a study of more than 7,000 workers , while employees who feel empowered at work rank in the 79th percentile. But what many companies fail to realize is that they can’t have engaged workers without employee empowerment. It strengthens trust in leadership.

Customer Satisfaction 98

Customer Satisfaction Work Management Lead Scoring Lead Ranking 98

Martech

MAY 17, 2022

In fact, most marketing teams are drowning in work, overwhelmed with requests, and unable to keep track of everything that’s happening. I’ve worked with marketing teams of all sizes across a wide range of industries and it’s often the same scenario — complete chaos. When will we get all of this work done? Let us know!

Work Management 114

Work Management Marketing Management Advertising Agencies Marketing & Strategy 114

Heinz Marketing

MARCH 26, 2022

How to Handle and Adapt to Conflicting Opinions Successfully. Through our varied life experiences, we all have different beliefs, skills, and thoughts that are brought to conversation and can oftentimes lead to differing opinions. Three Questions that Lead to Better Meetings . How to Ease Back into Traveling for Work.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

Convince & Convert

NOVEMBER 6, 2017

Through live video, brands have the opportunity to show their culture and passion for their work. Here’s a live episode I did with our client LifeStraw where we answered questions from fans and demonstrated their product. Join us Live with Lifestraw – ask your questions below and enter to win a Lifestraw bottle here: [link].

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. You can argue that thought leadership is all about taking a stand and presenting a strong opinion to challenge the way people think.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Oktopost

APRIL 26, 2021

Third, you can answer questions that many of your prospects and customers might have. By responding to questions, other people with the same question may find the answer without having to reach out to customer service. . So now the big question I’m sure you are asking is, “How on earth do I get started?”. By diving in. .

Social Media 156

Social Media Media Ad Exchange Work Management 156

chiefmartech

AUGUST 8, 2023

The boundaries and hand-offs between the teams will be reflected in the way the software works. I actually believe in a broader interpretation of Conway’s Law: the design of a software app will reflect the way the company that built it works — its organizational structure, beliefs, culture, and philosophy.

Work Management 76

Work Management Marketing Management Buy Ad Building 76

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Thinking, Fast and Slow has achieved seminal status, and in my opinion, it should be required reading for all business, marketing, and sales leaders.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Contently

MAY 4, 2023

Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. As a start, we’ve defined four SME archetypes along with effective strategies for working with each of them them. Step number one?

SME 143

SME Work Management Tips Content 143

Optinmonster

OCTOBER 17, 2023

It’s generally conducted using observation or unstructured questioning. For instance, when your topic involves sensitive or complex questions. Then, you can improve your website based both on hard numbers and users’ experiences and opinions. For qualitative research, you should always ask open-ended questions.

Research 99

Research Case Studies Case Study Skype 99

Martech

DECEMBER 20, 2023

These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.” Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. They also do a great job answering listener questions. How do you reconcile your business objectives with your moral values?

Marketing AI 103

Marketing AI Ethics Planning Paid Search Agency 103