Opinions, SIC and Tactics - B2B Marketing Zone

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics

Psychographics Work Management B2B Sales B2B Marketing

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

markempa

OCTOBER 21, 2012

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Psychographics, such as corporate values, culture and philosophy. Everyone has an opinion, which may or may not be accurate. Identify your five worst customers.

Ideal Customer Profiles

Ideal Customer Profiles Lead Generation Profiling Lead Scoring

B2B Marketing Zone

Do Psychographics work in B2B Marketing & Sales?

Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

Webinars

Stay Connected