Sword and the Script | B2B

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters 9.

Statistics 68

Statistics Work Management B2B Thought Leadership Marketing AI 68

Webbiquity

APRIL 27, 2021

.” Slow speeds meant the vast majority of content was text (broadband access still hadn’t reached half of American homes as of 2006 ), but anyone with industry knowledge, insights, and opinions could now make their voice heard. On the B2B side, trade publications have traditionally been the source for independent opinions.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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Thought Leadership Curation Ad Building Lead Scoring 98

Champion Communications

JULY 26, 2023

collateral, particularly thought leadership, is just noise, air cover and vain shouting. And in many cases, this perception can be a reality, but that’s because it’s not being done properly. Meaningful, prospect-centric thought leadership can be a powerful weapon in the arsenal of the sales team.

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Thought Leadership PR B2B Thought Leadership B2B Sales 62

Contently

JUNE 12, 2017

Thought leadership gets a lot of flak in marketing circles. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. Thought leadership has fundamentally changed in the age of smartphones and social media.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Tactical Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 133

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 133

Sharpspring

MAY 9, 2022

To understand why thought leaderships matters, we should first try and agree on what exactly it is. Simply put, a thought leader can be described as a person or organization whose authority in a certain industry is generally well-known within that industry. Benefits of Thought Leadership. Customer Retention.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Social Media Media Ad Building 40

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

NOVEMBER 17, 2016

The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. Influencers are, as the name suggests, very influential- therefore their followers listen to and trust their opinions. WEBSITE TRAFFIC.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

SEMrush

JULY 3, 2025

Promotional posts like this can be great as part of a digital PR strategy. So you can see how other businesses apply these ideas to their own industries. Let’s dive in. Note To make an idea more specific to your business, simply add a relevant topic to the “[topic]” value whenever it appears. links from other sites).

Lead Scoring 93

Lead Scoring Lead Ranking Enterprise Management Webinar Metrics 93

Champion Communications

DECEMBER 12, 2017

Thought leadership is one of those hot phrases that you’ve heard, but perhaps never fully understood.

Thought Leadership 54

Thought Leadership Opinions PR Business 54

Onalytica B2B

SEPTEMBER 27, 2017

This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole. Tim Williams , Onalytica’s CEO says “pay for influencers’ time, not their opinion.” PR Mentality to build 1-to-1 relationships.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Walker Sands

JUNE 13, 2025

Building Brand Awareness : A robust marketing strategy elevates the company’s profile through targeted campaigns and thought leadership to boost visibility and credibility among key stakeholders. Executive Visibility : Position company executives as industry thought leaders via interviews, guest articles and speaking engagements.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Marketing & Strategy Marketing Strategy 52

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. It is important that these benefits are well thought out and attractive to each influencer. The key is to pay for your influencers’ time, not their opinion.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

nDash

FEBRUARY 8, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Rather than a type of content marketing, thought leadership reflects an approach to building reputation.

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Marketing Craftmanship

DECEMBER 2, 2011

The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. Smart move.

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PR Twitter Guidelines Press 100

Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. My opinions are correct. Passion for high character leadership.

Twitter 269

Twitter Startups Work Management Marketing Management 269

Animalz blog

JUNE 12, 2025

Our content has helped companies 5x their organic traffic , generate millions in pipeline , and taken companies from zero organic traffic to industry leadership. Anchor articles in proprietary data, contrarian opinions, and personal experience instead of following SEO tool recommendations. Consider them our anniversary gift to you.

Lead Ranking 62

Lead Ranking Lead Scoring Content Distribution 62

Brandpoint

OCTOBER 11, 2022

Environmental, Social and Governance (ESG) PR campaigns have been a major focus for many PR agencies and corporations this year, and sustainability messaging is trending to continue to grow. Here are our four top PR content tactics for ESG campaigns. With all of this said, what are the best ways to promote your ESG messaging ?

Paid Content 71

Paid Content PR Tactics Campaigns 71

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Planning Tips 118

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. They are "opinion molders." They are "opinion molders."

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Advertising Mediums Consulting Lead Generation B2B Marketing 120

nDash

SEPTEMBER 1, 2022

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. Improve social media engagements and PR results.

Thought Leadership 52

Thought Leadership Top of Funnel B2B Thought Leadership Content Marketing 52

Marketing Craftmanship

FEBRUARY 5, 2015

Unfortunately, telling target audiences and opinion leaders that your company is smart, honest, unique, innovative, creative, cutting-edge, trusted, etc. Leadership: Are efforts made to share / promote your firm’s intellectual capital in a helpful manner that’s not directly self-serving? never succeeds.

B2B Thought Leadership 100

B2B Thought Leadership Enterprise Management Branding Brand Identity 100

Marketing Craftmanship

MAY 16, 2013

Although the article’s “most trusted” claim is far from trustworthy (in fact, 1,000 people voted on 200 American “opinion shapers and headline makers” that Reader’s Digest had pre-selected), there are some quirky results worth noting. According to the survey: Americans trust doctors, especially if they’re on TV.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership PR Trust Marketing 100

Marketing Craftmanship

MAY 16, 2013

Although the article’s “most trusted” claim is far from trustworthy (in fact, 1,000 people voted on 200 American “opinion shapers and headline makers” that Reader’s Digest had pre-selected), there are some quirky results worth noting. According to the survey: Americans trust doctors, especially if they’re on TV.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership PR Trust Marketing 100

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Sword and the Script | B2B

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. If you look at the competition for guidance – then you are by definition a follower – and not a thought leader. How do you fix this?

Marketing Budget Creation 131

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 131

markempa

MAY 20, 2005

Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Word of Mouth 120

Sprout Social

NOVEMBER 14, 2022

How much social volume do our PR efforts and thought leadership content generate? From our social profiles to our blog, we enrich our content with Listening data that supports our thought leadership, empowers our sales team and helps us relate to our audience more effectively. Optimize your content strategy.

Social Marketing 135

Social Marketing Marketing & Strategy Marketing Strategy Planning 135

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. While it is true that PR plays an essential role in lead generation, not all strategies are created equal. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads Lead Ranking 100

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Marketing Craftmanship

DECEMBER 11, 2014

The journalist’s role has shifted from fact-based reporting to opinion-based commentary. All media sources compete for the same eyeballs, so speed has become more important than accuracy in reporting, and there are no rules regarding how the news is gathered. Journalism has morphed into “communitainment.” And Edward R. Murrow is not pleased.

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Advertorials Pricing Price Branding 100

The Point

SEPTEMBER 30, 2022

The PESO model can also help break down internal silos, where, for example, PR, Web, and demand teams work together towards a common objective and on a common theme. Look for opportunities to create owned media that builds credibility and thought leadership.

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Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Marketing Graham

AUGUST 4, 2024

As previously mentioned, 13% of execs have already used ChatGPT or Gemini(Bard) to find new suppliers and my opinion is that the figure will grow. You also need to add the same useful information to your PR (backlinks on relevant subjects are still important). It just makes sense. This is potentially a much better opportunity.

Generation 52

Generation Lead Ranking B2B Thought Leadership WOM 52