B2B Marketing Savvy

AUGUST 6, 2009

Last Saturday, my wife and two of her friends were trading opinions of two retail clothing outlets. In fact, much to my surprise their opinions of the brands were very different than I expected and were also evolving during the conversation. The risks have scaled enormously, with the opportunities. Literally 100s of responses ensued.

Advertising Agencies 40

Advertising Agencies Branding Brand Identity Peer-to-peer 40

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

FEBRUARY 5, 2010

A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Buzz Marketing for Technology

SEPTEMBER 30, 2008

LinkedIn has an official opinion on connecting up with others. You’re welcome to take their opinion on that. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. Subscribe to the RSS feed and get lots more!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. This blog draws on the heritage of my Forrester research. Theme: Garland by Steven Wittens and Stefan Nagtegaal.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

OCTOBER 26, 2010

Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Be controversial (example: “ Is PR dead? Your blog title has to be engaging enough to break through the clutter on all of these channels.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers. World O Crap.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers. World O Crap.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

Bloglines My RSS Subscribers. clever, concise political opinion consistent with their own views. précis, summaries, reviews and other time-savers. - Tales from the Park Side. Thrilling Days. Wandering Willow. World According to Chuck. World O Crap. BLOG TOOLS. Salon Blog Rankings. Salon Blog Recent Updates. BlogStreet.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

Bloglines My RSS Subscribers. clever, concise political opinion (most readers prefer these consistent with their own views). précis, summaries, reviews and other time-savers. clever, concise political opinion (most readers prefer these consistent with their own views). Tales from the Park Side. Thrilling Days.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. As much as they love the host, people want to listen to other people's thoughts and opinions, too. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. > <rss version=”2.0″ Create a Podcast Trailer. Optimize Podcast Metadata.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. This makes no sense. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

WebMarketCentral

APRIL 27, 2009

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide. Also a great complementary post to the Seven Deadly Sins of Blogging previously published here.

Best Practices 20

Best Practices Business Adwords Blogger 20

Buzz Marketing for Technology

JULY 21, 2008

Who subscribes to your RSS. clever, concise political opinion (most readers prefer these consistent with their own views). précis, summaries, reviews and other time-savers. clever, concise political opinion (most readers prefer these consistent with their own views). Why Your Wife. World According to Chuck.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

QuanticMind

MAY 30, 2023

Then I remembered this kind of old thing called RSS that I sort of mentally wrote it off when Google Reader died. And I started looking into more new school RSS readers. I think if you work in the advertising and the martech, ad tech space, it is critical for you to advance in your career by bringing valuable opinions to the table.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. ReadWriteWeb.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

JULY 20, 2012

The RSS feed is: [link]. I think mostly by PR people and communications people who are trying to figure out how we come up with some general international standards for how we measure social media. I have my own opinions around that. Listen Now. Click the play button to listen here: Download the audio file: [link].

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. RT @jaybaer: You’re Invited to the Socialpalooza [link] (best Webinar series of the year) [link] Sarah Hartshorn You’re Invited to the Socialpalooza.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 15, 2016

That means monitoring the latest happenings in your industry and sharing your insights and opinions. Share your opinions, and provide helpful articles. Start and join conversations, offer insights and opinions, share useful content, and be relatable. Join Conversations. Be that go-to resource. Show Your Brand Personality.

Social Media 115

Social Media Branding Brand Identity Ad Building 115

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com.

Blogger 40

Blogger Adsense Twitter Buzz 40

Biznology

MAY 20, 2014

A new push to expand products around opinion reflects this consideration. (p. Then again, I guess everyone hates marketing, PR, and sales, right? They suggest that the Times’ audience is full of educated and interesting people who could easily pen valuable content that might find enthusiasm from readers in the digital space.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Industrial Marketing Today

OCTOBER 13, 2010

However, is gated content still an effective lead generation tactic in the current environment of social media, RSS feeds, Slideshare and Docstoc? He should know, he is the author of the bestseller “ New Rules of Marketing & PR.”. David is not alone in voicing this opinion.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Online Marketing Institute

MARCH 24, 2011

Is it RSS subscribers? I will add engage your audience and email your blog post to experts for their opinion. We ‘Heart’ It! link] Zaki Usman This is a nice wrap up with good advice. But I’d like to hear what metrics make a blog successful in the first place? Number of visitors? Facebook likes/shares, etc?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Note that nearly 40% of all subscribers to this blog are via email, not RSS.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), I have connected via the VGB cable but the RGB does not get any signal.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

FEBRUARY 23, 2012

The RSS feed is: [link]. That’s my professional podcast opinion after three episodes. PR people love their tactics. It’s a hurdle that PR has seen, and advertising. You hit on the advertising, marketing mentality versus PR, to be honest. Listen Now. Find us on iTunes: [link]. Eric : Awesome.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Hubspot

JUNE 27, 2013

In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. But what if you had a formula that made it a little easier? Image credit: Carlos Madrigal (pruebas).'

Press 28

Press Content Analysis PR 28

Convince & Convert

APRIL 5, 2012

The RSS feed is: [link]. I think you’re right that this type of opinion is very much reflective of the world that we live in, now that there’s an expectation for CEOs to be out in front and very personable and open and transparent about their business and about their personal lives too to some extent. Listen Now.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

BuzzSumo

JANUARY 19, 2021

What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts. The first step is to identify the topics you can provide an opinion or content on. Lisa Barone, VP of strategy at overit.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. [link] unruh ann has a point – it's all about the content. Im Jay Baer.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124