B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Stevens & Tate

FEBRUARY 20, 2020

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. Target Market.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. But did you know that PR has inspired some of the most popular TV shows over the last decade?

PR 62

PR Public Relations Ethics Transparency 62

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Marketing Craftmanship

NOVEMBER 18, 2013

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there.

Public Relations 100

Public Relations Work Management PR Ethics 100

Marketing Craftmanship

JANUARY 25, 2012

Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. Page (1883 - 1960). Generate goodwill.

Public Relations 100

Public Relations PR Paid Search Agency Opinions 100

NuSpark Consulting

JUNE 13, 2014

But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. Public Relations: How to do it right. Track competitors.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Marketing Craftmanship

SEPTEMBER 2, 2012

here are two fundamental PR lessons from this brand debacle: Assume the press will always learn about a problem, and plan an offensive strategy (well ahead of time) to minimize the damage.

Public Relations 100

Public Relations PR Press Class 100

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. So, both ways can be really helpful.

PR 98

PR Media Case Studies Vendors 98

BDB

FEBRUARY 8, 2023

Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an additional 29.5% So, it’s no surprise that thought leadership and PR go hand in hand.

Thought Leadership 26

Thought Leadership PR B2B Thought Leadership Content 26

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. While representing a major chain of food stores as outside PR counsel, I brought in a Forbes reporter in hopes of having her write a company profile. Then she hung up.

Media 147

Media PR Press Advertising Agencies 147

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 151

PR Google Press Public Relations 151

Walker Sands

JANUARY 28, 2021

Public relations has undergone dramatic changes and practitioners have realized not only to advocate for diversity within their own organization, but to also be mindful of the products and messages that they or their clients produce and actively work to disengage biases, stereotypes and misconceptions from dialogue.

PR 40

PR Public Relations Work Management Consulting 40

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. 6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Champion Communications

FEBRUARY 12, 2021

In my opinion, h aving a week for apprentices, employers, and training providers to celebrate the value of apprenticeships is vital to the success of the various schemes out there. Let me introduce myself properly , my name is Alex, and I am Champion ’s first Public Relations Apprentice.

PR 139

PR Fulfillment Public Relations Opinions 139

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. I’m interested to hear your opinion on these visualizations. I came up with two low-fi sketches. The OLD Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Another helpful list of online PR distribution sites.

PR 100

PR Blogger Outreach Best Practices 100

SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Big celebrities and even bigger bucks. And then there’s earned media marketing.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Brandpoint

OCTOBER 22, 2018

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Managing reputations and influencing public opinion is hard enough in more civil times. PR takes a stand.

Ethics 85

Ethics Conference PR Public Relations 85

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Craftmanship

JANUARY 5, 2012

Learning to Live With Employee Opinion. For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Lobby for Support – It’s no secret that many companies “encourage” their happy employees to post positive comments on Glassdoor.com as a means to bolster their overall Company Rating.

PR 100

PR Social Media Tools Media 100

Marketing Craftmanship

DECEMBER 2, 2011

The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. Smart move.

PR 100

PR Twitter Guidelines Press 100

Content Marketing Institute

AUGUST 31, 2023

Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. AI provides a lot of ingredients, but it is not a meal.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. One word of caution: Avoid quoting marketing/PR leaders at the company.

Media 122

Media PR Paid Search Agency Distribution 122

Marketing Craftmanship

AUGUST 9, 2012

In a highly unusual column entitled, “Lolo Jones Article is Too Harsh ,” the New York Times public editor Art Brisbane acknowledged the volume of reader pushback the Longman piece has created, and noted that, “In this particular case, I think the writer was particularly harsh, even unnecessarily so.”.

PR 100

PR Opinions High Quality Lead Tactics 100

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. In some way or another, we have been doing this since 2003.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Martech

NOVEMBER 29, 2021

If you can answer their request and feature your opinion within their article, they’ll give you a source link back to your website. 7) Digital PR. Digital PR involves taking high-quality content and sharing it with relevant journalists who might want to cover the story. 4) Citation building service. Recommended provider: Fractl.

Link Building 108

Link Building Work Management Marketing Management Service 108

Biznology

JUNE 9, 2017

No business is perfect and you’re bound to have unhappy customers or employees, but the voice of the few should not represent the opinion of the many. Tip: Be proactive if you know a wave of negative PR is on the way. Just as you are likely to face bad publicity from time to time, so too are your competitors.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

ClearVoice

JANUARY 26, 2024

It also adds a layer of credibility from others in the industry whose opinions your target customers value. Corporate Communications Content is your superhero within public relations, actively molding your brand’s story and safeguarding its reputation. Seventy percent of PR professionals struggle with creating effective content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Craftmanship

APRIL 19, 2011

Reporters Have Personal Agendas – Failure to recognize that reporters have opinions, prejudices, deadlines, career aspirations, overbearing bosses and overdue credit card bills often results in coverage that’s a big disappointment to those being written about. They’re simply competing for eyeballs.

PR 100

PR Ad brokers Opinions Ethics 100

Hubspot

SEPTEMBER 26, 2014

Dear Journalists, It''s me, PR. While there may be countless articles on how PR professionals can best work with journalists, there are very few on how journalists can work well with PR. Here are a few ideas for how journalists can help and support their PR counterparts. This post originally appeared on The Agency Post.

PR 28

PR Paid Search Agency Advertising Agencies Intent 28