Webbiquity

JULY 11, 2023

Top experts from the IT industry were brought together to appear on the company’s podcasts, radio shows, and videos. They understand that businesses trust the opinions of other big names in the same space or industry. The Cisco Champions campaign is an excellent example of how to do this right.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. Last season, Amazon made an inaugural run covering Thursday night NFL games on its Prime Video streaming service. Today’s fans are omnichannel viewers. Nearly half of U.S.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any brand trying to increase their trust and awareness with their customer can and should go live on video.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Marketing Insider Group

JANUARY 16, 2020

Use the advantage of online platforms and social media to gauge opinions and understand pain points – there’s always a discussion going on related to your industry somewhere on the internet. However, a series of videos, webinars, or podcasts is best kept to once a week to avoid audience fatigue or information overload.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Video also increases conversion rates on landing pages by 80% while 90% of customers say video helps guide their buying decisions. Video Hosting and Narration.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Zoominfo

JUNE 30, 2022

Avail​​able wherever you listen to podcasts: Apple | Spotify | Website MEGHAN BARR What prompted you to start a career in entertainment and comedy? I had done news hits in a very small town and I was also a podcast editor. ANDREA LOPEZ This was the first time I had reached over 10 grand and I was doing one video.

Impressions 130

Impressions Lead Scoring Lead Ranking Television marketing 130

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. But copy from AI is starting to look obvious and dull.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Hinge Marketing

FEBRUARY 27, 2020

Native Video — social media algorithms (especially LinkedIn’s) love native video. By uploading video focused on one or two key research findings, it creates content unique to that social platform. Pulse articles can be used to post opinions or analysis of key research findings. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Vidyard

JANUARY 15, 2020

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? What is an Interview Video? Benefits of Interview Videos 3. Benefits of Interview Videos 3. Where to Use Interview Videos 3.1 Podcasts 3.4 Types of Interview Videos 4.1 Contents 1.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Thinkers360: Tell us a bit about your background and areas of expertise.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Contently

MAY 4, 2023

Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. Can you leverage your band-member SME as a moderator for a podcast or webinar event featuring more iconoclastic guests?

SME 143

SME Work Management Tips Content 143

Hubspot

DECEMBER 30, 2020

But in reality, our audience is listening to podcasts, they're reading articles in the New York Times or The Wall Street Journal,they’re watching Hulu, they're doing all these different activities throughout the day.”. In 2020, we started doubling down on [podcasts]. As I chatted with these experts, a few key platforms stood out.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. We’d measure the aided and unaided awareness of our audience and see if they had a favorable or unfavorable opinion of us.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Oktopost

APRIL 26, 2021

This is an easy way to show the audience you are listening and that you care about their opinions. Share the results, deliver on their opinion. If you have a guest blogger on your site, or your podcast, or videos, tag them in the content so they can help share it. Or how you can tweak it after it goes live. Conduct polls.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Convince & Convert

APRIL 29, 2015

But here’s the other side of that coin… Seek an Outside Opinion. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv.

Ad Building 155

Ad Building Brand Identity Branding Differentiation 155

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

Biznology

APRIL 17, 2020

The first chunk of articles tackles these topics as does one of the podcasts. The This American Life podcast on the concept of delight is outstanding and tremendously thought-provoking. . ” TED Talks/Podcasts. Opinion: A Politician Takes a Sledgehammer to His Own Ego. ” Arts, Music & Culture Corner.

Youtube 104

Youtube Conference Work Management Validation 104

FMG Suite

OCTOBER 29, 2020

In this video webinar, podcast host Mike Woods discusses how to handle the election-related conversations with your clients, including: Handling opposing political opinions. Preparing for either outcome of the election. Steps to take now to protect your clients. Possible capital gains and marginal tax rate changes.

Opinions 52

Opinions Webinar Metrics Customer Surveys Video Marketing 52

FMG Suite

NOVEMBER 18, 2020

In this video webinar, podcast host Mike Woods discusses how to handle the election-related conversations with your clients, including: Handling opposing political opinions. Preparing for either outcome of the election. Steps to take now to protect your clients. Possible capital gains and marginal tax rate changes.

Opinions 52

Opinions Webinar Metrics Customer Surveys Video Marketing 52

ConvertKit

NOVEMBER 4, 2021

Some creators start recording a video with zero prep. When you’re inviting someone on your show or podcast, you’re endorsing their message—whether you agree with it or not. And it’s OK to challenge people’s opinions. Once upon a time, he ripped on a particular tool in his video and got a lot of backlash for it online.

Opinions 77

Opinions Research Video Marketing Intent 77

Izea

OCTOBER 13, 2022

She mostly shares style inspiration videos, opinions on controversial events regarding gender, race and the environment, and fashion tips. Most of Kate’s content is joy-filled videos with her husband, friends, family and dog. . She goes more in-depth on her podcast, Casa Earth. Marielle Elizabeth. Venetia La Manna.

Ethics 52

Ethics Blogger Transparency Education 52

Onalytica B2B

APRIL 11, 2017

Simultaneously, they’re criticised, trolled, and called out on their opinions. As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer. Offer this as reward for influencer contributions to an article, video, or podcast.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Digilant

JUNE 16, 2022

Beings able to demonstrate how you value customers’ needs and opinions will go a long way in today’s environment. Consumers value other consumer opinions, and more importantly, they trust them. Just as today’s consumers value the opinion of other consumers, they too place great trust in the influencers and content creators they follow.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Insider Interviews

APRIL 1, 2020

One of the smarter ideas I’ve had recently was to invite the even smarter Shelly Palmer to guest on this episode of the Insider Interviews podcast. Palmer is not shy about airing strong opinions without much prompting. like when smartphones [drove] vertical video. That you’ll have to listen to the podcast for.

Digital Transformation 52

Digital Transformation Opinions Verticals Webinar Metrics 52

Sprout Social

DECEMBER 6, 2023

Parents, pickleball players, podcast enthusiasts—and those are just the P’s. There’s even the WorkTok community on TikTok, if you want to experiment with short-form video. You rely on them because their opinions resonate, earned through a consistent display of expertise or an interesting perspective.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. X” is more open-ended and allows for the evolution of users to post longer messages, images, videos and live streams.

Twitter 78

Twitter Social Media Touchpoints Domain 78

Scoop.it

OCTOBER 27, 2022

This allows its customers to get valuable comparisons and share their opinions, which simultaneously increases their trust in the platform. Create a knowledge base section on your website and dedicate a portion of it to republishing valuable, topic-worthy webinar videos. American Trucks isn’t limited to the content its team creates.

Curation 86

Curation Work Management Marketing Management Service 86

Vidyard

FEBRUARY 10, 2021

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? What is an Interview Video? Benefits of Interview Videos 3. Benefits of Interview Videos 3. Where to Use Interview Videos 3.1 Podcasts 3.4 Types of Interview Videos 4.1 Contents 1.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

FMG Suite

DECEMBER 21, 2021

Get a subject matter expert’s opinion. In this video, learn exactly how you can become an unforgettable advisor and turn more of those prospects into clients. Financial Advisors Should Fear This Competitor via The Podcast Factory. Plan out your editorial calendar. Pick your next topic. Create an article outline.

Trends 52

Trends SEO Opinions Marketing Prospects 52

Heinz Marketing

MAY 24, 2023

Listen carefully to their opinions, suggestions, and concerns, and use that feedback to improve your offerings and overall customer experience. Publish blog posts, articles, videos, or podcasts that provide insights, tips, or solutions to their pain points.

Word of Mouth 95

Word of Mouth Loyalty Differentiation Paid Search Agency 95

BenchmarkONE

MARCH 18, 2021

But, if successful, they can allow you to expand your audience and develop loyal followers that trust your opinion and, therefore, your brand. . Video Production. Producing a video series or video podcast is an effective way for small businesses to expand their reach. Video marketing is becoming ever more popular.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company?

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video.

Trends 110

Trends Content Marketing Content Video Marketing 110

Envy

MARCH 11, 2019

Javvad also offers a video playlist with educational discussion on ransomware, encryption, and social engineering. The blog is literally awash with news items, opinions, and guides. In addition, Gartner Blog Network is an outlet for the analysts to express their personal opinions. Post frequency: Often, several times a day.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91