chiefmartech

JUNE 4, 2023

” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. What are big products they can launch that will generate big revenue streams? Big companies need big products that generate big revenue streams.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Simultaneously, they’re criticised, trolled, and called out on their opinions. Offer this as reward for influencer contributions to an article, video, or podcast. Influencers are listened to and looked-up to.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. We’d measure the aided and unaided awareness of our audience and see if they had a favorable or unfavorable opinion of us.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Marketing Insider Group

MARCH 30, 2021

They must strategically position their products and use messaging that grabs users’ attention and captures their interest. If your current customers “grow out of” what you offer, you’ll have to figure out how to market to a younger generation. Use Facebook or LinkedIn to create a user group. Source: Drift. Send out a survey.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

ClearVoice

APRIL 25, 2022

Putting this another way: Your on-page SEO strategy is in place to tell search engines that you’re offering viable solutions to user questions and/or problems. Your off-page SEO strategy gets users to your website by showcasing your authority and knowledge in other ways. Showing up as an interview source on a popular podcast?

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

NuSpark Consulting

NOVEMBER 3, 2019

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Middle-of-Funnel Marketing (MOFU).

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Oktopost

JUNE 21, 2022

These thought leaders have a following for a reason: people trust their opinion. If an expert in a specific industry is taken notice of by numerous companies, industry leaders, and other experts, their opinion on one product has the potential to shape the entire industry. Why is influencer marketing key for B2B? Neil Patel.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Enhancing device capabilities for user benefit through efficient on-device AI. Scaling AI across devices, edge, and cloud for sustainability and user benefits. No problem, just watch the Podcast! Thanks for joining us, Don.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Hubspot

DECEMBER 30, 2020

But in reality, our audience is listening to podcasts, they're reading articles in the New York Times or The Wall Street Journal,they’re watching Hulu, they're doing all these different activities throughout the day.”. In 2020, we started doubling down on [podcasts]. As I chatted with these experts, a few key platforms stood out.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

LeanData

JANUARY 5, 2023

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . LCNC development platforms allow users to build complex workflows quickly and efficiently while focusing more on creating solutions.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Digilant

JUNE 16, 2022

Beings able to demonstrate how you value customers’ needs and opinions will go a long way in today’s environment. With over 1 billion active monthly users, TikTok gives you the chance to reach customers who are already in a discovery mindset. Consumers value other consumer opinions, and more importantly, they trust them.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Martech

MAY 26, 2023

In my opinion, it’s always okay — when used ethically. Automated content generation We all know that content creation can be time-consuming. AI-powered content generation tools can automate repetitive tasks and save you precious time. Imagine you run a digital marketing agency specializing in B2B lead generation.

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Optinmonster

AUGUST 31, 2022

Psychographic : personality traits, opinions, values, special interests. OptinMonster is the best lead generation software and can easily display specific optin marketing campaigns to specific segments. After the user subscribes, they’ll automatically be segmented to receive sales material related to their unique needs.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

BDB

MARCH 28, 2023

The most prolific thought leaders typically wield a combination of unconventional thinking, strong opinions, authenticity, influence and a drive to challenge the status quo. Perhaps it’s someone you follow on social media or religiously listen to their podcast. What sets thought leaders apart? Picture a thought leader.

Curation 26

Curation B2B Thought Leadership Thought Leadership Opinions 26

Scoop.it

OCTOBER 27, 2022

That’s because the content world is becoming saturated with endless bloggers and marketers ready to grab any search engine user that comes their way. Having an in-depth blog with original and curated content gives businesses in this industry a fighting chance at attracting more visitors and generating more sales. See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

Brightedge

MARCH 31, 2022

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Now, Onto the SEO Myths….

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Valasys

MAY 6, 2021

Facebook boasts to have nearly 1 billion Facebook users & companies have millions of followers who specifically sign up to follow the updates of their favorite companies. As the users’ absorb the latest and essential information about their favorite companies, eventually the conversions ensue. Podcasting.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

EveryoneSocial

FEBRUARY 16, 2021

These influencers have built strong relationships on social channels and have respected opinions about the products and services that they recommend. Brands work with them to build awareness, promote product launches, answer questions from potential customers, generate content, offer discounts, and encourage sales. Brand Fans.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

KoMarketing Associates

SEPTEMBER 27, 2017

In your opinion, what is the difference between an SEO analyst and an SEO manager? In your opinion, what is the difference between an SEO analyst and an SEO manager? DAMON: Experience is less important for this role than personality, in my opinion. Or is it about lead generation? Is it just about brand awareness?

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

Valasys

JUNE 6, 2019

Discovering the sites that the prospects visit the most, in order to seek the answers to their questions & finding the podcasts that they listen can give additional insights into their explicit & implicit buying behavior. Podcasting is a way to engage with influencers & prospects at the same time.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Optinmonster

APRIL 9, 2020

Let’s dive into some promotional newsletter ideas that will generate sales. For eCommerce businesses, gift guide newsletters are a great way to promote the products you sell and generate more sales around the holidays. Show Off User-Generated Content. Another effective form of social proof is user-generated content.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Buffer

JANUARY 21, 2019

What follows is a lightly-edited transcript of the Buffer Podcast episode #130 for your reading pleasure. Brian : More than knowing these for marketing, it’s also really interesting to be able to pinpoint your own cognitive biases to be aware of what goes into your decisions, judgements, and opinions. Let’s dive in!

Social Media 109

Social Media Opinions Trust Marketing Twitter 109

Circle Studio

SEPTEMBER 10, 2020

Conducting an audit of your website is a great way to maintain its health and make sure it’s still doing what it’s supposed to do: communicating who you are as a firm, raising brand awareness, sharing helpful and engaging content, and generating and converting leads. Are users engaging with the site? Structure and navigation.

Marketing Websites 78

Marketing Websites Lead Scoring Lead Ranking Thought Leadership 78

SnapApp

AUGUST 11, 2015

Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would.

Paper 54

Paper B2B Marketing Planning Screencast 54

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Saksham Sharda: So besides events, what are some fundamentals in your opinion that one needs to address to grow a SaaS business? So what constitutes such value-driven activities in your opinion?

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Content Standard

JANUARY 3, 2019

While videos, think pieces, and podcasts may feel two-way, your viewers, readers, and listeners will always be just that—consumers. A technical Q&A community is the perfect forum for customers and potential customers to ask other users or advice, from “how do I turn this thing on?” Image attribution: Avel Chuklanov.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Valasys

DECEMBER 5, 2019

Building Customer Relationships will be Paramount: Not just generating an ample amount of leads through the lead generation campaigns would be important, but the marketers will also have to give new dimensions to prospecting & conversions. Let’s explore further into where the B2B marketing trends for 2020 are headed towards: 1.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Vidyard

SEPTEMBER 1, 2015

Readers can peruse content in different forms, including ebooks and podcasts. Annuitas, a B2B Demand Strategy firm, offers B2B marketers a blog that focuses on helping them drive more revenue through an integrated demand generation strategy. Read the post.). Chief Marketing Technologist. “I Read the post.). Marketing Automation Times.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Outgrow

MAY 17, 2022

We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’! In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. Right now we have tons of users signing up for, for the product and tons of different types of users.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Valasys Media understands the importance of user-generated content (UGC) & curates its content strategy around the latest B2B products or services.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Sprout Social

JUNE 17, 2019

This could be sharing your successes and failures, discussing a journey, giving your opinion or letting people see what your daily life is like, both inside and outside work. More than one billion users are already hooked on the format.”. Famed entrepreneur and businessman Gary Vaynerchuk suggests that you “ Document. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Convince & Convert

JUNE 19, 2012

In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch. As Jay’s Social Pro’s Podcast # 13 with guest Tom Webster pointed out, subscribing to an email is a linear expression of permission from a recipient to a sender. An Expression of Intent To Subscribe.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Heinz Marketing

OCTOBER 25, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you are listening to the audio only version on our podcast and our podcast feed, thank you so much for listening. You can even ask Siri, Alexa and Google! Like talk a little bit about that.

Work Management 107

Work Management Enterprise Management Marketing Management A/B testing 107

Optinmonster

JULY 15, 2021

OptinMonster lets you create all kinds of lead generation campaigns like popups, floating bars, slide-ins, gamified wheels, and more. With OptinMonster, you can automate your entire lead generation process and connect it to your email account to continue the automated workflow. Standout Features. Standout Features.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

Vidyard

SEPTEMBER 2, 2015

Readers can peruse content in different forms, including ebooks and podcasts. Annuitas “While the automation vendors do a great job of educating users on how to use the features of their solutions, there is a gaping hole that exists in users knowing the process, strategy or tactics the tool is actually automating.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Metadata

JULY 21, 2022

Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation? Demand generation is what marketing is all about. Creating demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52