SearchChat Podcast: How AI Drives Value for Your Business

Biznology

We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter? Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. To get the full measure, listen to the podcast. I bring this up because my opinion of you is that your knowledge of SEO is really deep. You guys are creating your own content, you’re creating your own podcasts. Podcast podcast rethink marketing rethink marketing podcast seo trends seo trends for 2017

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. It’s true content marketing in my opinion.”. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. 1How B2B Marketing.

On the Razor’s Edge with Social Selling, Big Data, and Sales-Marketing Alignment

Sales Intelligence View

I recently had the pleasure of being a guest on Barb Gi […].

How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy

ClearVoice

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films.

Quick Tips for Lead Generation Success (Podcast)

The Point

Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. You can access the podcast here.

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

How Google Creates a Culture of Innovation [Podcast]

Hubspot

Todd's opinion on the biggest misconception about growth ( 7:48 ). Podcast Management Leadership DailyEver wonder why Google is so successful? Is it their quirky culture? Fancy office space? Rigorous hiring process?

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Podcasts |. Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Advice & Opinion from more than 90 of ITs most insightful thinkers. PODCASTS. NAC launch from HP Procurve Podcast with Lippis Report, Part 1. This podcast offers insights and perspective on the various issues that relate to virtualization. More Podcasts » Resource Alerts. Sign-up for the Advice & Opinion Newsletter.

How to Determine the ROI of Your Podcast

Outbrain

Creating a podcast requires quite a bit of time and effort on your part. However, you might want to take your insights a step further and figure out the return on investment, or ROI, you receive from recording your podcast each day, week or month.

SnapWrap: Learning From "Hamilton", Marketing Podcasts, and More

SnapApp

We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing. In This Issue: The Podcast Listening Audience in 2016: Demographic and Listening Trends.

Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials

Modern B2B Marketing

Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. To wrap this post up, there’s nothing wrong with monetizing your podcast.

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How Marketers Can Use Data to Keep Your Seat at the Table

Biznology

The DNA of marketing teams is creativity — but sometimes means data gets lost among unfounded opinions. Big Data Data analytics CMO data analytics Digital marketing marketing metrics podcastThere’s major power for automation within marketing, and not everyone is harnessing it.

Who’s Driving the Data Movement? Social Media Managers

Buffer

Take a typical day in social media, for instance : Morning: 8:30-9am: Check-in on all social media platforms 9-9:30am: Measure social results and add to spreadsheets 9:30-10am: Respond and engage with community 10:00-11am: Read and learn 11am-12pm: Content creation (podcast, writing).

Podcast: Getting Personal with Video in an Impersonal World

Vidyard

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. — This podcast was created and published by TechnologyAdvice, an Inc. The post Podcast: Getting Personal with Video in an Impersonal World appeared first on Vidyard.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

Then, add differing opinions and obstacles to create conflict that gets in the way of the hero achieving their goal. You can create podcasts and allow your audience to listen to it. How Much Work Does It Really Take to Build a Popular Podcast?

How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)

Crimson Marketing

Say no to the CEO: Using martech “takes some of the subjectivity out of the argument,” says Scott, letting the data make the decision, instead of—for instance—the CEO’s personal opinion. Marketing Technology Podcasts big data customer experience data marketing

How to Create Content Unicorns and Ignore the Donkeys

Act-On

In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”. To get the full measure, listen to the podcast.

8 Getting Sales Enablement Right to Increase Results with Dave Brock, CEO of Partners in Excellence

B2B Lead Generation

If somebody calls me and they can’t have a powerful, engaging first conversation, I’m going to have a negative opinion both of that individual and of their company. Inside Sales customer-centric empathetic marketing My Podcast sales development reps

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Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn [@InboundNow #5]

Hubspot

Penn ( @cspenn ), vice president of strategy & innovation over at Blue Sky Factory joins us to share some valuable insights on podcasting and email marketing best practices. Chris is an avid blogger and has been in the podcasting game since it's inception in early 2004.

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. Each and every week, from now on, I’ll be shouting out one of our new reviewers by name on the podcast.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. Each and every week, from now on, I’ll be shouting out one of our new reviewers by name on the podcast.

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B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Joel Klettke : These people have opinions. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directi ve with our copy on the new website design that we did, and it really became apparent very quickly that this guy knows what he’s talking about.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Joel Klettke : These people have opinions. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directi ve with our copy on the new website design that we did, and it really became apparent very quickly that this guy knows what he’s talking about.

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Personal v. Professional with Albert Maruggi

Wondering Out Loud

In my opinion, the guy took quite a risk in mixing his professional and personal lives in a forum like Twitter where following someone is not the same as knowing them. How many were offended by his opinion on health care reform we can’t know. To discuss this, and other questions, I called my friend and former colleague Albert Maruggi of Provident Partners and The Marketing Edge Podcast. The outcome is the first ever Wondering Out Loud Podcast.

Social media: The great mixing pot

Wondering Out Loud

And I, for one, am surprised that people would take the risk of turning away people they hardly know for the sake of expressing an opinion. We all have opinions, but is the Internet the right place for your to express them? On Friday of this week I have the pleasure of recording a podcast with Albert Maruggi of Provident Partners and The Marketing Edge Podcast ,and a Senior Fellow with the Society for New Communications Research.

I'm a CEO - I Don't Have Time to Blog! Think Again

Anything Goes Marketing

Why this Corporate Blog works: Authenticity To show you how sincere Bill Marriott is trying to be, he even records each blog post as podcasts! Giving people a place to tell their story and provide their opinion is similar to this concept in many ways. Tags: podcasts business blog comments B2C If you're waiting for another kick in the ass to get out there and start a corporate blog, check out the CEO of Marriott, Bill Marriott's blog. I love it!

Carefully Using Marketing Automation with Cassio Politi from Tracto Content Marketing [#AtomicFeature:012]

Atomic Reach

In my opinion, strategy must come first. Personally, podcasts provide me a lot of fun both as a listener and as a podcaster. But, I think podcasts are still is a work in progress all around the world.

Influencer Marketing: How to Engage and Convert

Modern Marketing

They have built their own brands and reputations, and so their followers trust them and their opinion. A podcast. To be on your podcast, and they can go on yours.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

Simultaneously, they’re criticised, trolled, and called out on their opinions. As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer.

7 more ways you can recycle old content

Biznology

Or, if your opinion changed on a topic, you can explain your logic and republish the post. Recycle tip #4: Can you turn a blog post into a podcast topic? Just because you’ve already blogged about something doesn’t mean you can’t create a podcast about it too!

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7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Engage your audience with white papers, podcasts, videos, graphics, even question and answer sessions. Share strong opinions, make predictions. Guest post by Daniela McVicker. Consumer (B2C) content marketing is often viewed as “sexier” than B2B.