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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Write a rebuttal.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. What is your opinion about using content marketing to engage with engineers? Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.”

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Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. That’s a 3.2% prospect-to-pipeline rate – is 3.2% right for your organization?

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). I am not a media buyer.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

That speaks also to kind of, I mean, I’d love to get your opinion on this but, where SEO is going in the future as well, just in terms of everything is supposed to be more genuine. P2P Interview with Ashton Meisner. Blake Recorded : And now it’s time to switch from a B2B mindset to P2P, that is Peer to Peer.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

That speaks also to kind of, I mean, I’d love to get your opinion on this but, where SEO is going in the future as well, just in terms of everything is supposed to be more genuine. P2P Interview with Ashton Meisner. Blake Recorded : And now it’s time to switch from a B2B mindset to P2P, that is Peer to Peer.