Increase Your Open Rates with Sizzlin’ Summer Subject Lines

Vertical Response

Craft an exciting line that encourages customers to open the email immediately. Tell them exactly what they’ll see when they open it. Use these tips to keep your open rates up and your business growing all summer long. The post Increase Your Open Rates with Sizzlin’ Summer Subject Lines appeared first on Vertical Response Blog. Email Marketing email marketing Open Rate subject lines Summer

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Personalized emails also translate into higher open rates and click-through rates, which are directly related to higher attributable revenue for your marketing programs. . Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automation

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Using email effectively in your content marketing


Timeliness and a sense of urgency will improve open rates. There’s conflicting evidence on whether subject line length impacts open rates. A service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Everyone hates email.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. What is the open rate on an RSS feed? What is the open rate on an RSS feed?

Adding Art to Words: How emojis can brighten up your emails

Vertical Response

We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. Emojis also save space, helping keep your subject lines below the magical 49-character threshold that boosts open rates.

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The results: What happened during the Subject Line Slam Dunk?

Vertical Response

Are emojis the key to stellar open rates? Or is humor the X factor in growing that coveted CTR (click-through rate)? Within the first couple hours of the campaign, our system identified which email had more opens. appeared first on Vertical Response Blog.

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The ABCs of A/B testing | How to base your subject lines on science

Vertical Response

In fact, recent research shows 47 percent of email recipients quickly decide whether to open or ignore emails based on the subject line alone. For example, Experian last year found personalizing subject lines led to a 42 percent lift in unique open rates for the consumer products and services segment, an improvement that averaged out to 29 percent when applied across industries. Testing options offer choices for better open rates.

Introducing Email Automation

Vertical Response

According to , open rates for drip campaigns are 80 percent higher than individual emails, with click-through rates 3x that of a stand alone email. Each report summary will include number of emails sent, opens and clicks.

Nonprofits Outperform Other Industries in Email Marketing During Q2 [CHART]

Modern Marketing

Contrary to many survey-based benchmarking metrics reports, this handy report is based on cold hard data aggregated and refreshed every single day from thousands of marketing campaigns launched by leading marketers in over a dozen vertical groupings.

Looking Back: 2015 Holiday Email Volume

Vertical Response

That includes more than 220 thousand separate email campaigns, with nearly 40 million opened emails. That’s an open rate that averages out to more than 6 percent. The number of email campaigns in that same timeframe was over 192,000, with an average open rate of nearly 7 percent. Open rates in the fourth quarter were more than 6 percent, which is the second highest rate of the year.

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Vertical Response

The study also revealed that personalized promotional emails generated transaction rates and revenue per email six times higher than non-personalized emails. The personalized mailings had 29 percent higher unique open rates and 41 percent higher unique click rates.

Oops! What to do when email mistakes happen

Vertical Response

Sending too many emails at once, even for a mistake, can send your unsubscribe rate skyrocketing. What is the open and click-through rate? The reporting from your emails will give you insight into how your recipients responded to the mistake: Track your opens and clicks – Do you have a normal open rate for your emails? Check the unsubscribe rate – Hopefully everything you’ve done has kept it low, but keep an eye on it.

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Personalized emails also translate into higher open rates and click-through rates, which are directly related to higher attributable revenue for your marketing programs. . Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automation

25 Proven Steps to Achieve Email Marketing Magic

Vertical Response

To add to that, Econsultancy found email marketing was rated effective by more companies and agencies than any other channel. Use autoresponders that automatically trigger welcome emails, resend messages that were never opened, and send newsletters at regular intervals.

7 Questions to Ask Before Engaging Customers with Push Notifications

Vertical Response

Push notifications have an average open rate of over 90%. times per month when they accepted push notifications versus those who declined and therefore only opened at an average rate of 5.4 The post 7 Questions to Ask Before Engaging Customers with Push Notifications appeared first on Vertical Response Blog. How to connect and engage with customers is on the minds of most every business owner.

5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation

Vertical Response

In the tests we ran, we received a 50 percent lift in open rates and 300 percent increase in click-through rates. In fact, studies have shown that personalized emails deliver six times higher transaction rates than general marketing messages. Location and Time Zone Personalization — If your email list is located all over United States, or even the world, you should probably consider using time zone segmentation to boost your open rates.

The Ultimate List of 2012 Email Marketing Stats


1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2%

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

And those extra efforts to personalize pay off: Campaign Monitor discovered that “emails with personalized subject lines are 26 percent more likely to be opened, and marketers have found a 760 percent increase in email revenue from segmented campaigns.”

“Open This Email Right Now!” What Makes a Good Subject Line?

Vertical Response

Studies show that the best-performing subject lines — the ones attracting the most opens and the most clicks — are a maximum of 49 characters. Once you hit 50, open and click rates begin to drop. ” is too vague and open-ended to mean much.

Chart Toppers 2016: Our 25 most popular blog posts of the year

Vertical Response

Email Design: Let’s Get Typographical — Times New Roman, Helvetica, Courier, Open Sans… You’ve seen these typefaces many times, but do you know what they mean? “Open This Email Right Now!” 525,600 minutes.

55 Fresh Ideas for Your Christmas Newsletter


However, studies show that consumers are more likely to open and click-through during the holiday season. The data-driven marketers at Outbrain report that using convenience themed words in email subject lines, like “quick” and “trick” will increase open rates.

Amazing Account Based Marketing Tactics for Your Entire Funnel


For example, one of the verticals in enterprise we go after when we have target accounts is higher education. “Each one of these webinars was very targeted and customized, and had an average registration rate of 30 attendees.

What Does “Going Pro” Mean for Your Email Marketing?

Vertical Response

With people now checking their email on cell phones and tablets at least once a day, 91 percent of marketers, suppliers and agencies achieve the same or higher click-through rates on mobile devices as on desktop. We offer some of the highest delivery rates in the industry. Your strategy depends on your goals, time, and resources, but here are some general suggestions for proceeding: When possible, segment your audiences for an up to 40 percent improvement in open rates.

Autoresponders 101

Vertical Response

You can sweeten the deal and increase response rates by incorporating an incentive offer into the email, such as a chance to win a gift card. When you send an email and recipients don’t open it, following up with a second email a few days later can result in an average 30% lift in your open rate. This can be as simple as resending the same email to people who didn’t open the first one.

Create Birthday Emails That Engage Your Subscribers

Vertical Response

A recent Experian study revealed that birthday emails deliver 481 percent higher transaction rates, 179 percent higher click rates, and 342 percent more revenue than other types of promotional emails.

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15 Must-Haves for a Solid Email Marketing Program

Vertical Response

Analysts predict in the next five years marketing via smartphone will become even more sophisticated, with responsive design increasingly boosting smartphone conversion rates. Thirty-nine percent of email marketers realize better open rates through segmentation, says research by eMarketer , while 28 percent see lower opt-out and unsubscribe rates, and 24 percent see better email deliverability along with increased sales leads and greater revenue.

The 2016 Complete Guide to List Segmentation

Vertical Response

A 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates. To give some perspective, the average open rate for email campaigns is approximately 22.5

5 Proven Tips to Keep Leads Engaged With Retargeting


Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times.

Creating a Profit-Center Marketing Department – An Interview with Matt Heinz (Part 1)


You look at the dashboard for most marketers, and it talks about open rates, and click rates, and social engagement ‒ and that’s all fine and good. But the business does not think that marketing’s job is to squeeze more value out of Facebook ads or get a higher open rate.

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Seasonal Autoresponders

Vertical Response

Messages that follow up on transactions customers have already initiated, research shows, produce an average open rate of around 50 percent, more than twice that of online newsletters. The post Seasonal Autoresponders appeared first on Vertical Response Blog. Ah, mid-summer.

New features not to miss: A/B testing, HTML previewing, and more

Vertical Response

Here are four powerful features to increase your open rates and streamline your email marketing workflow: Subject line A/B testing. Do emojis improve open rates? Find the number of emails sent and open and click rates for the test on the Message details page.

Improve your email performance with these 4 A/B tests

Vertical Response

In fact, research shows 47 percent of email recipients quickly decide to open or ignore your emails based on the subject line alone. The post Improve your email performance with these 4 A/B tests appeared first on Vertical Response Blog.

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105 ways to build your email list | Tips, tactics, and best practices

Vertical Response

Ensure all messages are mobile-friendly and easy to open on any device. Measure your conversion rates, bounce rates, open rates, and unsubscribe rates relative to industry standards. The post 105 ways to build your email list | Tips, tactics, and best practices appeared first on Vertical Response Blog.

5 ways every nonprofit can use Email Automation

Vertical Response

Not only does email automation boost open rates by more than 70 percent and click-through rates by 152 percent , but it is also one of the most efficient ways to engage and build relationships with your supporters. The post 5 ways every nonprofit can use Email Automation appeared first on Vertical Response Blog. If your nonprofit organization isn’t sending automated email campaigns, now is the time to start.

New Feature: Advanced Reporting Shows What Clicks With Your Readers

Vertical Response

Our new Advanced Reporting provides Pro Plan and Pay As You Go users with insightful metrics on open and click rates, how your emails are being read, and more — all of which can help improve future email campaign performance. Characters in Subject Line vs. Open Rate.

10 Email Marketing Tips for Tech Firms

Hinge Marketing

Here are ten tips for executing an effective email marketing campaign for your tech firm: Mobile friendly - According to Litmus, 48% of emails are opened on a mobile device , which means you can’t afford to create emails that don’t render correctly on a tablets and smartphones.

Advanced Reporting Is Awesome: Part 5 — Comparison Reports

Vertical Response

Click on “Compare” in the Advanced Reporting toolbar to see how recent campaigns have performed by a number of different metrics: by the words and characters in their subject lines, by their open and click rates, and by the day and time you sent them.

5 Steps for Creating a Viable Marketing Dashboard

Modern Marketing

Updates on website visits, open rates, followers and friends are no longer sufficient. rate of product adoption in a particular vertical). by Jesse Noyes | Tweet this Today’s guest post comes from Laura Patterson, president and co-founder of VisionEdge Marketing and author of the book “ Metrics In Action: Creating a Performance-Driven Marketing Organization.

10 Best Practices for Mobile-Friendly Emails

Marketing Action

It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed about 53% of emails being opened on mobile devices ; Movable Ink’s Q1 2015 Mobile Device study found 67% of email opens were on mobile. Think horizontal and vertical.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content


The insights were eye-opening (and impressive) to say the least. Vertical Measures | Paid Media Supervisor. . . Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz.