Email outreach for marketers: Measuring and optimizing performance
Martech
NOVEMBER 6, 2023
In the B2B sector, typical rates are 2.5%–5%. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. Move into verticals. But if you’re seeing 6%–15% or higher, you’re doing exceptionally well. Thus, consider turning off tracking pixels.
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