Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Personalized emails also translate into higher open rates and click-through rates, which are directly related to higher attributable revenue for your marketing programs. . Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automation

Using email effectively in your content marketing

Biznology

Timeliness and a sense of urgency will improve open rates. There’s conflicting evidence on whether subject line length impacts open rates. A service like Mailchimp, Vertical Response, iContact, and others is an absolute must. Everyone hates email.

Trending Sources

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

Personalized emails also translate into higher open rates and click-through rates, which are directly related to higher attributable revenue for your marketing programs. . Marketing Strategy industry solutions industry vertical manufacturing marketing marketing automation

The Dark Side of Email Deliverability

Modern Marketing

They have a very low bounce rate (less than 1%), a unique open rate of about 20%, and a spam complaint rate of less than.01%. The only senders that consistently benefit from these are the more challenging verticals such as publishers.

29 Tips to Improve B2B Email Campaign Performance

The Point

Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Long paragraphs are difficult to scan and look intimidating at a glance, decreasing open rates.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2%

Stats 57

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

And those extra efforts to personalize pay off: Campaign Monitor discovered that “emails with personalized subject lines are 26 percent more likely to be opened, and marketers have found a 760 percent increase in email revenue from segmented campaigns.”

Stats 45

5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times.

10 Best Practices for Mobile-Friendly Emails

Marketing Action

It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed about 53% of emails being opened on mobile devices ; Movable Ink’s Q1 2015 Mobile Device study found 67% of email opens were on mobile. Think horizontal and vertical.

Creating a Profit-Center Marketing Department – An Interview with Matt Heinz (Part 1)

Act-On

You look at the dashboard for most marketers, and it talks about open rates, and click rates, and social engagement ‒ and that’s all fine and good. But the business does not think that marketing’s job is to squeeze more value out of Facebook ads or get a higher open rate.

MQL 23

5 Steps for Creating a Viable Marketing Dashboard

Modern Marketing

Updates on website visits, open rates, followers and friends are no longer sufficient. rate of product adoption in a particular vertical). by Jesse Noyes | Tweet this Today’s guest post comes from Laura Patterson, president and co-founder of VisionEdge Marketing and author of the book “ Metrics In Action: Creating a Performance-Driven Marketing Organization.

10 Email Marketing Tips for Tech Firms

Hinge Marketing

Here are ten tips for executing an effective email marketing campaign for your tech firm: Mobile friendly - According to Litmus, 48% of emails are opened on a mobile device , which means you can’t afford to create emails that don’t render correctly on a tablets and smartphones.

Spam 20

Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset

Marketing Action

For another example in a completely different vertical market, the Bradley Corporation case study shows how a manufacturer uses Act-On to shorten the sales cycle and improve email open rates.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

TV ads aren’t as relevant to each viewer, so the conversion rate is much lower, especially for niche products. . . Sixty three percent of marketers create content by buyer persona; 38 percent by vertical; 30 percent by geography; and 30 percent by account or customer - Curata. . .

Stats 28

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

The insights were eye-opening (and impressive) to say the least. Vertical Measures | Paid Media Supervisor. . . Results: Since implementing the interactive quiz, we have seen amazing results including a 130% increase in conversion rate for completing the quiz.

Email Marketing: How Much Is Too Much? #MKTGdebate

Hubspot

1) Emails targeted to customer loyalty programs have a 40% higher open rate. Well, if targeted emails have a higher open rate, that should enable you to send more emails to that group as they are more receptive to your messages that contain such well-targeted content.

How to Nurture New Customers – i?marketing (Part 4)

Marketing Action

Because 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and greater revenue. Editor’s Note: Our recent regional i ?

BANT 11

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them.

The Evolution of Content Marketing – An SEO View: UK Edition

Modern B2B Marketing

She manages technical, link building and content campaigns for clients across a range verticals in addition to managing one of the internal SEO teams at Distilled. For conversion rate optimisation the metric we’re all interested in is conversion rate.

View 29

5 Marketing Automation Email Tips

Anything Goes Marketing

Response rates for this campaign were greater that 20% which is very good for B2B campaigns. You would be surprised how experimenting with slightly different “From” addresses can improve response rates. The response rates tripled with the different “From” address.

Turn Inbound Leads into Customers

Modern B2B Marketing

Compare the opt-outs, click throughs and open rates in the different steps of your nurturing program to ensure that everything is performing well. . Once someone shows interest, offer them vertical-specific content like industry-overviews, analyst reports, buyer’s guides, etc. Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution.