Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)


Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You need enough folks to open the email and then engage with it.

IT buyers are calling for a change in how you market & sell to them on LinkedIn


According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]


The average search conversion rate for Google Ads is 3.48%. Getting segmentation right is crucial to email marketing success, with segmented email campaigns having 14.37% higher open rate than spray-and-pray emails. Email personalization can potentially double your response rate.

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

Modern Marketing

Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor by unit sales.

Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. The result is that marketers may see a “click” on an email that was never even opened. And it’s not just click-through rates that suffer.

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Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

Multichannel Marketing: How zombies invaded a B2B campaign

B2B Lead Generation

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors.

Deliverability Acronyms: A-Z


Application Service Provider - a business/vendor who provides computer-based services to customers over a network, such as access to a software application (similar but not exactly the same as the more commonly used term “SaaS” provider which we’ll define later on).

Year-end Blog Roundup: Most Popular Blogs of 2018


In this blog, our sales development rep with the 60% response rate (!!) Breaking into the IT-Staffing Approved Vendor List. Getting on the preferred-vendor list will cure about half of your headaches. 2018, you’ve been good to us.

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A New Generation of Marketing Metrics & the ROI of Better Data


The emerging stratification between simple prospect and contact data and account-based intelligence is clearly seen in results and success rates. Emerging sales intelligence like this allows marketers to prioritize prospects and develop targeted, personalized programs and campaigns that get better response rates. Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon.

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How A Holiday Video Increased Our CTR 157%


We knew that inboxes were going to be bombarded with holiday messages and well wishes from vendors, so how were we going to cut through all that noise? This helped us crush our open rate, which ended up being 35% higher than the industry average.

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3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

When marketers were asked to indicate their top three results of using segmented email lists, 39% experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and increased sales leads.

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Jordie van Rijn, Email Vendor Selection. higher click-through rate than personalisation in the subject line. higher click-through rate than personalisation in both the message and subject line. Click-through rates by subject line length (characters).

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3 Steps To Email Marketing That Nurtures Leads And Closes Sales

The Forward Observer

When marketers were asked to indicate their top three results of using segmented email lists, 39% experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and increased sales leads.

Modern Marketing Blog Influencer Series: Improving Marketing Performance with Analytics.

Modern Marketing

What’s the analysis of the first-touch open rates? Vendors also are starting to build in integrations, such as the integration of DemandBase’s context-aware content recommendations in Oracle Marketing Cloud.

3 Ways Quality Intent Data Improves Your Demand Gen Strategies


Personalizing subject lines generates 26% better open rates. Relevant, personalized emails deliver 6x higher transaction rates. Third-party intent data has been available for years—but it’s difficult to know which vendors you can trust.

B2B Sales Cannot Live on Inbound Alone

Sales Engine

People do come to you site through content and fill out a form to get in touch, which is great, but I would say that you should not abandon your email outreach even though you might find some diminishing returns on open rates and click through rates. “I

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


What do buyers say is the most important signal of vendor credibility? What do marketers rate as the single most valuable SEO tactic? 44% of direct mail is never opened. • Customer testimonials have the highest effectiveness rating for content marketing at 89%.

Email Marketing vs Marketing Automation Software

TrustRadius Marketing

But when we see traditional email marketing vendors like MailChimp offering all-in-one marketing platforms that unite campaigns across multiple channels, it makes you wonder: . and as the publisher, I have access to identify who has opened the newsletter and who has not.”. ~

13 Reasons Why You Should Consider Text-Based Marketing

Content Marketing Institute

Why, then, wouldn’t they expect professional vendors to target them with productivity tools or services throughout the workday? Receiving a text, opening it, and considering a response puts users in an active role. How to Write Email Newsletters That People Want to Open and Act On.

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5 Keys to Building Business Relationships

Hinge Marketing

Pinpoint your best clients, partners, and vendors and continually check up on them. Similarly, if you call your vendor only when you are looking for a good deal, don’t expect to get one. Instead of assuming your clients and vendors are happy, ask!

How to Succeed with Personalization


Here are the four most critical functions and capabilities a personalization platform needs to be most effective: AI Capabilities: When evaluating a potential vendor, dig into what technology they are using to personalize your content, products, and/or offers across channels. There are many different types of content personalization, but it’s important to make sure your definition and personalization strategy align with the type the technology vendor is set up to deliver.

Email Marketing Trends and Stats


more likely to be opened. 67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens. The highest email click-through rates come between the hours of 8AM-12PM.

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33 Thought-Provoking B2B Social Media and Marketing Stats


But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. 43% of consumer emails are opened on mobile devices, versus 27% of B2B emails.

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Salesforce Einstein and the Challenge of AI for B2B Marketing


No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors.

Test for the Best in Your Email Marketing Campaigns


My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior, etc.). If you are running paid emails, some vendors will work with you on A/B tests as well.

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3 Ways Customer Engagement Can Be a Boon to Your Business


It’s also important to establish open, ongoing engagement with your customers. By proving to your customers that they’ve started a relationship with the most trusted, reliable vendor, your business will become the first place they turn when looking for a complementary product.

AMP for Email: The Pros and Cons for Marketers

Modern Marketing

AMP for Email is a set of open standards created by Google for creating what they call “dynamic emails,” which allow marketers to bring functionality that’s common on the web into their email designs.

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Contact Data Quality: A Marketer’s POV


Poor data hygiene just brings bad vibes, from the not-so-fun conversation you’re forced to have with your marketing team about poor open rates to how it airs all the dirty laundry you’ve let pile up. Most contact data vendors in the B2B space don’t march to the beat of the same drum.

How Marketing Metrics Hold the Keys to More Sales

Martech Advisor

It isn’t uncommon for buyers to spend two to three business days combing through content about a potential vendor, and in some cases, they spend more than 40 hours gathering these details.

The Modern Marketer’s New Executive Dashboard with Matt Heinz


You can use those words and you’re still going to have to go back and increase open rates and get more retweets. Because once I get an opportunity priced, based on our process, I know what my conversion rate is on those priced opportunities.

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How Sales Can Triple Response Rates With Video


Video is transforming many organizations sales processes and their results, like Terminus who saw great numbers after implementing video into their sales cycle: 40% increase in email open rates. 37% increase in click rates. 216% higher response rates.

How Intent Data Unlocks the True Potential of Email Personalization


And over time, you’ll notice that open rates and conversion rates continuously improve because your customers know you’re not wasting their time. Third-party intent data has been available for years—but it’s difficult to know which vendors you can trust. Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers.

Do You Know The Most Important Number In Marketing

Marketing Insider Group

The rate of change is increasing. Next, many marketers measure conversion rates or the “viscosity” or amount of friction from each value measure to the next. Focus on Retention rates and Customer Lifetime Value (CLV) as the ultimate measures of success.

Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Which five emails have the highest open rate? What is the conversion rate of our landing pages? What is the conversion rate of our paid ads? The company chose, instead, to be a vendor at a regional trade show for the same vertical.

8 Tips For Getting the Most Out Of Your Emails

TrustRadius Marketing

He has contributed reviews and ratings for a wide variety of products, including ERP software, project management tools, email marketing tools, and accounting software. . When it comes to increasing the likelihood that your email will be opened and read, quality of content matters.

Why Do I Need eDataSource if I Already Have an ESP?


They tend to report deliverability based primarily on bounce-rates, although some inbox reporting may be based on a very small number of inert seeds. Open rates are based on tracking pixels, not always reliable. SCENE : We’re talking to a sales prospect about what we do.

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV


Here’s the nuclear winter scenario: The higher the number of calls to reach a prospect to determine who they are and any level of interest, the higher the failure rate. So, companies are now accepting 90%+ failure rates in their outbound call centers.

7 Ways Dirty Data is Hurting Your Bottom Line


The problem is, many of these data points are outdated or entirely inaccurate—resulting in low open rates and abysmal engagement. In fact, 39% of customers will stay away from a vendor for up to two years following a single bad experience ( source ).