Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)


Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You need enough folks to open the email and then engage with it.

IT buyers are calling for a change in how you market & sell to them on LinkedIn


According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]


The average search conversion rate for Google Ads is 3.48%. Getting segmentation right is crucial to email marketing success, with segmented email campaigns having 14.37% higher open rate than spray-and-pray emails. Email personalization can potentially double your response rate.

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

Modern Marketing

Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor by unit sales.

Deliverability Acronyms: A-Z


Application Service Provider - a business/vendor who provides computer-based services to customers over a network, such as access to a software application (similar but not exactly the same as the more commonly used term “SaaS” provider which we’ll define later on).

2016’s Top 5 Sales Focused Blogs


One CIO claims over 50% of his inbox is filled with emails from vendors. Struggling with low open rates? Sales is a crucible, burning away excuses and bad habits. Didn’t hit your quota? Go back to the phones and meet sales goals by providing prospects with solutions.

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A New Generation of Marketing Metrics & the ROI of Better Data


The emerging stratification between simple prospect and contact data and account-based intelligence is clearly seen in results and success rates. Emerging sales intelligence like this allows marketers to prioritize prospects and develop targeted, personalized programs and campaigns that get better response rates. Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon.

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Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

How A Holiday Video Increased Our CTR 157%


We knew that inboxes were going to be bombarded with holiday messages and well wishes from vendors, so how were we going to cut through all that noise? This helped us crush our open rate, which ended up being 35% higher than the industry average.

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Email Marketing Trends and Stats


more likely to be opened. 67% of all emails are opened on a mobile device (smartphones and tablets), and smartphones alone make up 50% of all opens. The highest email click-through rates come between the hours of 8AM-12PM.

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3 Ways Quality Intent Data Improves Your Demand Gen Strategies


Personalizing subject lines generates 26% better open rates. Relevant, personalized emails deliver 6x higher transaction rates. Third-party intent data has been available for years—but it’s difficult to know which vendors you can trust.

Multichannel Marketing: How zombies invaded a B2B campaign

B2B Lead Generation

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors.

3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

When marketers were asked to indicate their top three results of using segmented email lists, 39% experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and increased sales leads.

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B2B Sales Cannot Live on Inbound Alone

Sales Engine

People do come to you site through content and fill out a form to get in touch, which is great, but I would say that you should not abandon your email outreach even though you might find some diminishing returns on open rates and click through rates. “I

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


What do buyers say is the most important signal of vendor credibility? What do marketers rate as the single most valuable SEO tactic? 44% of direct mail is never opened. • Customer testimonials have the highest effectiveness rating for content marketing at 89%.

Modern Marketing Blog Influencer Series: Improving Marketing Performance with Analytics.

Modern Marketing

What’s the analysis of the first-touch open rates? Vendors also are starting to build in integrations, such as the integration of DemandBase’s context-aware content recommendations in Oracle Marketing Cloud.

13 Reasons Why You Should Consider Text-Based Marketing

Content Marketing Institute

Why, then, wouldn’t they expect professional vendors to target them with productivity tools or services throughout the workday? Receiving a text, opening it, and considering a response puts users in an active role. How to Write Email Newsletters That People Want to Open and Act On.

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How to Succeed with Personalization


Here are the four most critical functions and capabilities a personalization platform needs to be most effective: AI Capabilities: When evaluating a potential vendor, dig into what technology they are using to personalize your content, products, and/or offers across channels. There are many different types of content personalization, but it’s important to make sure your definition and personalization strategy align with the type the technology vendor is set up to deliver.

How To Boost Outbound Email Performance With Predictive


The challenge of engaging your target audience is further compounded by the fact that your prospects are constantly bombarded with emails from other vendors as well. There was a 5% increase in open rates because of better prospect insights that allowed for more personalization.

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Salesforce Einstein and the Challenge of AI for B2B Marketing


No matter how good the algorithms, AI will not produce usable insights and information to drive demand generation if you cripple it with the static data in your CRM or purchased from traditional data vendors.

33 Thought-Provoking B2B Social Media and Marketing Stats


But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. 43% of consumer emails are opened on mobile devices, versus 27% of B2B emails.

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Test for the Best in Your Email Marketing Campaigns

Modern B2B Marketing

My sense is many are tracking open rates, click rates, and that some are also looking at relevant segments (geographies, personas, buying behavior, etc.). If you are running paid emails, some vendors will work with you on A/B tests as well.

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3 Ways Customer Engagement Can Be a Boon to Your Business

Modern B2B Marketing

It’s also important to establish open, ongoing engagement with your customers. By proving to your customers that they’ve started a relationship with the most trusted, reliable vendor, your business will become the first place they turn when looking for a complementary product.

AMP for Email: The Pros and Cons for Marketers

Modern Marketing

AMP for Email is a set of open standards created by Google for creating what they call “dynamic emails,” which allow marketers to bring functionality that’s common on the web into their email designs.

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Jordie van Rijn, Email Vendor Selection. higher click-through rate than personalisation in the subject line. higher click-through rate than personalisation in both the message and subject line. Click-through rates by subject line length (characters).

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A Simple B2B Marketing Framework

Everything Technology Marketing

In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy). We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

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3 Steps To Email Marketing That Nurtures Leads And Closes Sales

The Forward Observer

When marketers were asked to indicate their top three results of using segmented email lists, 39% experienced higher open rates, 28% experienced lower unsubscribe rates, and 24% experienced better deliverability and increased sales leads.

How Intent Data Unlocks the True Potential of Email Personalization


And over time, you’ll notice that open rates and conversion rates continuously improve because your customers know you’re not wasting their time. Third-party intent data has been available for years—but it’s difficult to know which vendors you can trust. Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers.

Contact Data Quality: A Marketer’s POV


Poor data hygiene just brings bad vibes, from the not-so-fun conversation you’re forced to have with your marketing team about poor open rates to how it airs all the dirty laundry you’ve let pile up. Most contact data vendors in the B2B space don’t march to the beat of the same drum.

Why Do I Need eDataSource if I Already Have an ESP?


They tend to report deliverability based primarily on bounce-rates, although some inbox reporting may be based on a very small number of inert seeds. Open rates are based on tracking pixels, not always reliable. SCENE : We’re talking to a sales prospect about what we do.

How Sales Can Triple Response Rates With Video


Video is transforming many organizations sales processes and their results, like Terminus who saw great numbers after implementing video into their sales cycle: 40% increase in email open rates. 37% increase in click rates. 216% higher response rates.

Top 3 Outbound Ways to Generate More Leads

Unbound B2B

With a well-trained outbound lead prospecting team, you will experience the following benefits: Growth of your pipeline at a rate that is faster than inbound marketing or forming partnerships. Create emails with a high open rate. Introduction.

Ultimate Guide to B2B Email Marketing


Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. Click-through rate for B2B emails is 3.2% , while in B2C email campaigns, this figure stands at 2.1%.

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How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV


Here’s the nuclear winter scenario: The higher the number of calls to reach a prospect to determine who they are and any level of interest, the higher the failure rate. So, companies are now accepting 90%+ failure rates in their outbound call centers.