Hubspot

AUGUST 21, 2023

We're a Y company specializing in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face]. I'm wondering if you might be open to an initial conversation to gauge a fit? We often see 30% to 40% open rates with this email.

Template 69

Template Work Management Case Studies Case Study 69

Single Grain

JUNE 1, 2021

A HubSpot report showed that the software industry saw a cold email open rate of just 20% — which means that 80% of cold emails from SaaS companies were never even read: This leads to the question of how SaaS companies can create emails that not only connect with prospects but also get their customer value management off to a positive start.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Unbounce

JUNE 29, 2021

They could be following you on social media, attending your events, or even be engaged members of your email list and never missing a message (thanks for the open rates, fam—we see you). A headline with a strong message match Conversion-centered design Appropriate media choice Intro with bullet points Urgency factors Trust factors.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Hubspot

JULY 10, 2018

For instance, in SaaS, a highly competitive industry across verticals, AdWords bidding is highly competitive, so you need to target a lot of relevant keywords. You’re looking at two variables when it comes to email marketing: Open rate. Click-through rate (CTR). Create lead magnets. Explore new lead channels.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Biznology

MARCH 14, 2016

Timeliness and a sense of urgency will improve open rates. There’s conflicting evidence on whether subject line length impacts open rates. Check your analytics to compare metrics between desktop and mobile if possible – what percentage of your audience is using each and how open rates and click-throughs stack up.

Email Marketing 80

Email Marketing Effectiveness CAN-SPAM Content Marketing 80