Conversica

SEPTEMBER 30, 2021

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

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Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Zoominfo

OCTOBER 5, 2021

There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters? Words to Avoid As with anything in life (except for maybe poker) you want to be open and honest with people. There are significant drops in open rates of emails with day names in the subject line.

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CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Webbiquity

APRIL 18, 2024

Implement Behavioral Triggers The journey your customers take from the initial touchpoint to being a repeat customer encompasses many triggers and actions. Identifying these triggers and taking specific action can be super-helpful. This includes measures such as open rates or click-through rates.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

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Email Marketing Personalization Psychographics Marketing & Strategy 340

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

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Open Rate Statistics CAN-SPAM Click Rate 71

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. Open Rate: 44.3%. Reply Rate: 33.3%. Open Rate: 61.8%.

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Open Rate Campaigns Case Studies Case Study 83

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

LeadSquared

AUGUST 19, 2021

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. The triggers are dependent on customer interests and actions. Welcome Email.

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Trigger Marketing Email Marketing Examples Planning 52

Hubspot

APRIL 6, 2018

And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e.,

Open Rate 93

Open Rate Template Peer-to-peer Click Rate 93

Valasys

MAY 1, 2020

Among the different aspects of email marketing, triggered email marketing campaigns are the important factors in influencing the success of any email marketing campaign. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5% higher open rate than normal email marketing campaigns.

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Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Launch Marketing

SEPTEMBER 27, 2023

These actions can be anything from opening an email to viewing a landing page on your website. Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Triggers: Triggers are key to a drip campaign and getting their timing right is critical.

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B2B Marketing Lead Ranking Lead Scoring Campaigns 126

Martech

NOVEMBER 20, 2023

Harnessing behavioral triggers in email campaigns Leveraging behavioral triggers can revamp your email campaigns, turning them into personal conversations with prospects. Trigger-based emails have been shown to outperform standard blasts by 497% , pinpointing the prime times to reach out. Use survey responses as triggers.

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Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Litmus

FEBRUARY 3, 2022

If you look at Gmail use from a pure numbers standpoint, prefetching appears to have the power to muddy quite a few open rates. Ultimately, Sparkpost’s analysis estimates that the Gmail prefetch could mean open rates are inflated by up to two percentage points. What can email marketers do about Gmail prefetching?

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Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Zoominfo

FEBRUARY 11, 2021

There are so many spam trigger words, someone could write a nice thick book about them. There are significant drops in open rates of emails with day names in the subject line. This — and “bonus” — may be one of those words that make some people take notice, but many more see it as open-bait. Days of the week.

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CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns.

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Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. But wait, isn’t that the same as open rate?

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Open Rate Peer-to-peer Privacy Policies Click Rate 108

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Instead, you can set up various display settings and triggers to make sure you’re only adding people who fit your buyer persona. You’re Using Spam Trigger Words.

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CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone.

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Email Marketing Planning Tips Paid Search Agency 359

SendX

MARCH 18, 2021

It could be a low visitor-to-subscriber conversion rate, low open rates, low CTR, high unsubscribe rates , and more. Finally, decide on the trigger you will use to present your survey. The subscribers whose open rates are higher than the average. You can use: Time on site—e.g., Number of visits—e.g.,

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Maybe you’ve been beating up a list with too many repeated sends, triggering suppression rules for that nurture program. Start with something simple and build on it.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Stevens & Tate

AUGUST 24, 2023

It increases email’s open rates. Personalizing your emails, especially the subject line, can significantly increase the open rates. Making your emails more personal will make a better first impression and encourage more people to open up and engage with your content.

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Personalization Trigger Marketing Psychographics Open Rate 83

Porch Group Media

AUGUST 10, 2021

According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%.

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Advertising Benchmark Statistics Email Marketing Trends 98

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. This kind of “triggered nurturing” is so powerful because it positions your brand as helpful, not just reactive.

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 88

Email Marketing Planning Open Rate Click Rate 88

Optinmonster

JUNE 4, 2021

From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. Weekends were the least popular days to send emails, and they also had the lowest open rates. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.”.

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Porch Group Media

JANUARY 14, 2023

Email personalization increases open rates by 26% and generates a 760% increase in email revenue. Behavior-Triggered Email Triggered emails are playing an increasingly pivotal role in the success (and ROI-producing potential) of today’s email strategies.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Stevens & Tate

APRIL 18, 2024

By examining metrics such as open rates, click-through rates, and conversion rates, you can identify strengths and areas for improvement in your content and CTAs. Utilizing analytics tools to monitor the performance of your emails gives you insight into what captures your audience’s attention and prompts action.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

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Click Rate Purchase Best Practices Trigger Marketing 93

Zoominfo

JANUARY 31, 2023

OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses. Department Size Company A can further filter the 3,958 companies down to companies with specific triggers. Company B can only track trigger events via Google. Any responses from yesterday’s outreach?

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Zoominfo Enterprise Management Work Management Marketing Management 130

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

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Open Rate Click Rate CAN-SPAM Advertising Benchmark 112

SmartBug Media

APRIL 18, 2023

An email drip campaign is a series of automated, pre-written emails sent to a subscriber based on a specific trigger or action. For example, a drip campaign might be triggered by a subscriber signing up for your newsletter, abandoning a shopping cart, or making a purchase. Timing The timing of your email messages is critical.

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Campaigns Advertising Benchmark Click Rate Open Rate 98

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics.

Lead Ranking 162

Lead Ranking Lead Scoring Leads Lead 162

SmartBug Media

DECEMBER 14, 2022

percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. No matter your industry, click rates are more valuable than ever due to ever-changing privacy updates. Some of its best-performing metrics include: 6 percent average monthly click-through rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

SmartBug Media

FEBRUARY 2, 2023

These automated emails are triggered by on-site behavior. percent click rate 27.3 percent click rate 14.9 percent open rate Top-Performing Automated Flow Our welcome series included a letter from the founder; from our work with our clients, we know that letters from founders tend to get huge open rates.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Optinmonster

JANUARY 18, 2024

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). Trigger popups with limited-time offers to encourage people to upgrade. Trigger popups with limited-time offers to encourage people to upgrade. Their average click-through rate is 14.34%.

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Conversion Rate Conversion Examples Marketing Analytics Tools 93

SmartBug Media

JANUARY 4, 2023

The foundation of your email marketing strategy is based in two types of emails: Flow emails are triggered every time a certain behavior occurs, such as when a customer adds products to their online cart but never purchases. As a result, some of the best-performing metrics observed include: 14 percent average monthly click-through rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98