Remove spot
article thumbnail

Ask our experts: Other than open rates, what should creators focus on to measure success?

ConvertKit

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Open Rate 114
article thumbnail

8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Add an element of scarcity (only 3 spots left!) So, how do you do it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

View side-by-side email results to spot trends and anomalies Results for one email are handy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Which of my emails have high open rates but low click through rates?

article thumbnail

How to Spot and Remove Bad Leads Before They Drag You Down

Televerde

A CRM is especially useful for spotting and removing bad leads because it syncs all your data into one convenient location. Plus, machine learning allows AI lead scoring tools to improve over time, so they get better at spotting bad leads the longer you use them. Low open rates and poor-quality leads, however, distort metrics.

article thumbnail

Email Marketing Infographic Best Practices for 2021

SendX

Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work. It has a very low open rate, click-through rate & finally conversion rate.

article thumbnail

9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Boost Your Open Rates with Attractive Subject Lines An email list is a living asset, which needs to be nurtured. Source: sumo.com Read more about how to write a killer subject line , which guarantees your emails will have sky high open rates. For example, email engagement and social media interactions. I want one Buy now.

article thumbnail

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

However, the average open rate increased by 5.8 percent, while the average unique click rate rose by 12.1 The total click rate increased by 19.4 If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers.