ConvertKit

AUGUST 4, 2021

Welcome emails are the ideal format to introduce yourself, your work, and how they can benefit from it. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. Bastien Siebman: Minimalist Work newsletter. Two links to existing articles.

Examples 145

Examples Newsletter Template Landing Pages 145

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Are you working with outdated email lists or technical issues? What’s causing that spike in bounce rates? Which of my emails have high open rates but low click through rates?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Optinmonster

JUNE 4, 2021

But since every business is different, the same time may not work for everyone. That’s why we’ll also show you new ways to find the unique email sending times that work best for your business. In reality, these slots don’t always work. Instead, you need to understand YOUR audience and know what works for them.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

distribion

NOVEMBER 30, 2016

Follow these three rules to email marketing to make your next campaign a success. Rule 1: Design. Rule 2: Delivery. Mobile open rates peak just as people are waking up and desktop open rates peak just as your readers are getting settled at work. Rule 3: Optimization. Did you know?

Rules 40

Rules Email Marketing Planning Paid Search Agency 40

Optinmonster

APRIL 24, 2024

At OptinMonster , email opt-ins are the core of our work. That should make them more responsive to your emails, increasing your open rates and conversion rates. This works for both you and them. Our robust targeting and triggering rules let you show your campaign to the right people at the right time.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

SendX

FEBRUARY 26, 2021

When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. According to Walker Sands , emails with subject lines that are 50 characters or less have a 12% higher open rate and a significantly higher click-through rate. Measure everything.

Work Management 204

Work Management Marketing Management Email Marketing Service 204

Martech

OCTOBER 31, 2023

The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers.

Work Management 111

Work Management Marketing Automation Services Marketing Management Deliverability 111

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

Buffer

DECEMBER 4, 2019

How does social commerce work? Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. So from the group that sees your message and opens it, let’s say that 48% click through And then 1% purchase something. There are a ton of benefits to this, as you might imagine.

Social Media 98

Social Media Rules Media Click Rate 98

SendX

APRIL 26, 2021

You might also even be violating rules of consent under GDPR. If you’re interested in sending a newsletter, experiment with what timing and formatting work best for your audience. This is going to take some trial and error - start slow, and work your way up to more frequent emails, and see how your customers respond.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Zoominfo

FEBRUARY 13, 2019

There are many ways to segment an email list— and, what works for one company might not work for another. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ).

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

FEBRUARY 3, 2023

But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. The average email open rate across industries is about 21%. The bottom line?

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Webbiquity

JANUARY 18, 2024

Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

APRIL 18, 2024

This means access to lots and lots of data, and that multiple systems and teams need to work together to feed the right information at the right time into email marketing campaigns—no easy feat. Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

SendX

AUGUST 13, 2020

To create emails, you can use their simple drag-and-drop editor or start from one of the ready-to-customize templates provided Reporting: In the reports dashboard you get the open rate, click rate, goals, social media, bounce, unsubscribe and spam complaint ratio details for each campaign or list. E.g. a link www.sendx.io

Budget Programs 195

Budget Programs Software Best Practices Template 195

Zoominfo

MAY 19, 2020

You do, however, have to comply with certain rules when sending those unsolicited emails, and if you don’t, the penalties can be very serious. All marketers could get great open rates if they titled an email “URGENT: News about your mother’s health”—except disgraceful tactics like this violate the CAN-SPAM Act. But in the U.S.,

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

PureB2B

MAY 30, 2022

Campaign Monitor found that the average open rate for email marketing is just 17.92%. While there are no set rules to cold email marketing, you need to ensure your message is personalized and highly relevant to your recipients. The first rule is to make sure it’s personalized. All tactics lose effectiveness over time.

Practices 62

Practices Examples Best Practices Open Rate 62

Martech

JANUARY 11, 2024

In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. As marketing teams begin to see positive outcomes like increased engagement, open rates, and ROI for advertising campaigns, internal teams will also reap the benefits.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Optinmonster

JANUARY 29, 2024

Here’s how you work it out: Step 1. Calculate How Much You Spent To Produce the Content Even if you produce your content in-house, there’s still a cost attached, because you’re paying the content creator’s salary or work done by other departments. Email marketing tools (e.g.,

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Vision6

MAY 31, 2021

Average email open rate increase year-on-year, with the average open rate in 2019 hitting 36.53%. Marketers still talk about the “rule of 7” in regards to the conversion cycle. While this isn’t a hard and fast rule, there is still truth in it. Read More: Free Lead Generation Using Your Facebook Page.

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92

Zoominfo

JULY 23, 2020

Have a clear timeline that they are working with, providing their sales rep with a date to expect closing Are very aware and knowledgeable about your product as a solution for a specific problem they are having. Make sure to monitor open rates, CTA clicks, and replies to identify the most interested prospects (aka your warm leads).

Differentiation 246

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 246

SendX

MAY 6, 2021

In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you. Unsolicited cold emails often fall on deaf ears, and the ever-tightening rules around GDPR mean you risk the dreaded spam folder with every piece of outreach.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Outreach

JUNE 6, 2019

We've learned a lot about what works by analyzing the data from tens of thousands of our own emails. Results : 71% open rate. Why it works: It’s concise, purposeful, and matter of fact - the call to action is a simple and quick ‘yes’ or ‘no’ answer. Results : 68% open rate. Why it works: People like numbers.

Best Practices 92

Best Practices Open Rate Impressions Eye-Tracking 92

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Biznology

SEPTEMBER 9, 2019

It also establishes the best time to send emails out to increase your open rates and response rate. The application offers tracking open rates, setting up email automation funnels , and instant scheduling, but the platform also offers tons of integrations to create a more communicative and interactive approach.

Automation 130

Automation Tools SMS Top of Funnel 130

PureB2B

MAY 30, 2022

Campaign Monitor found that the average open rate for email marketing is just 17.92%. While there are no set rules to cold email marketing, you need to ensure your message is personalized and highly relevant to your recipients. The first rule is to make sure it’s personalized. All tactics lose effectiveness over time.

Practices 48

Practices Examples Best Practices Open Rate 48

Marketing Insider Group

MAY 30, 2023

So, although AI can help you with marketing your small business, it’s important to remember to use it as a tool, and not to let AI do the work for you. Not to mention, any AI-generated content is not owned by you or your company, making it even more important to be mindful of how you use AI for small business marketing.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Heinz Marketing

JUNE 27, 2022

In May 2021, opt-in rates were at around 16%. Google is close behind, working on their own version of cross-application tracking transparency for Android users. And it prevents senders from seeing if and when you’ve opened their email. It’s called “pre-fetching” opens, and Gmail and Yahoo are doing it, too.

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

Zoominfo

JANUARY 31, 2018

There are many ways to segment an email list— and, what works for one company might not work for another. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ).

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

ClickDimensions

APRIL 14, 2023

When set up correctly, automation has the power to work seamlessly and go almost unnoticed, improving the overall effectiveness of campaigns and marketing efforts. Did you know SMS marketing has an average open rate of 98%? When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Convince & Convert

JUNE 11, 2014

If you have been looking for answers in how to get around this and you’re wanting to see your open rates increase, take a look at some of these tricks from fellow bloggers and marketers. Lose the Images Contrary to social media best practices , Gmail has its own rules. This definitely affects his open rates.

RSS 167

RSS Blogger Open Rate Promotion 167

ConvertKit

JUNE 27, 2022

The ConvertKit Sponsor Network is our newest service that will be an extension of your creator business, helping you source, negotiate, and manage sponsorship deals to help you grow your revenue without doing more work or additional hiring. What your newsletter’s typical open rate is. The total number of subscribers you have.

Open Rate 61

Open Rate Newsletter Click Rate Work Management 61

Adobe Experience Cloud Blog

APRIL 17, 2017

People want to know why your email is worth their time, so put all the important, actionable words in the front of your subject line to entice opens. In my experience, changing the structure of the sentence line to front-load the important keywords has increased open rates by 10-20%. Unique number of emails opened.

Optimization 130

Optimization Tips Open Rate Click Rate 130

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. As a result, your engagement rates will rise, and your emails will be sorted to the right place. The #1 rule of email marketing is to get permission to email first.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

SmartBug Media

JUNE 22, 2022

As a general rule, you don’t want to spend time testing every email flow. Which works best? Images and content work in conjunction with one another, but how they are formatted makes a big difference. Does a fancier design work better than a minimalist design? Pay close attention to the following: Open rate.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92