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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Pressure has been building around proving ROI. And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Begin by checking your open rates. Hardly seems fair, right?

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Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. With Apple’s MPP, Apple Mail preloads the images and content of the emails, including the tracking pixel, in all cases—even if the recipient didn’t actually open the email. Incorporate best practices to get emails opened.

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Measuring Marketing Software ROI

Lead Forensics

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

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Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

However, the average open rate increased by 5.8 percent, while the average unique click rate rose by 12.1 The total click rate increased by 19.4 If marketers can find the sweet spot of email volume and frequency, they’ll set themselves up to maximize engagement and ultimately ROI,” wrote the researchers.

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Email Marketing Challenges in 2021

SendX

Increasing Audience Engagement Rates When it comes to email marketing, low engagement rates are a universal problem. When surveyed, 58% of marketers said they needed to increase theirs, and 44% of those were failing at doing so ( The Marketing Scope 2019). And you do that by increasing your Open Rates (engagements).

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Three High-Impact Benefits of Email Marketing

Zoominfo

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor.