SendX

JANUARY 18, 2021

On another note altogether, a survey by Customer Management IQ revealed that while 80% of marketers and business leaders claim that they are offering "superior experiences" to their customers, only 8% of consumers in return agree with them. According to standard practice, 6-10 word-long email subject lines have one of the highest open rates.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Martech

JANUARY 8, 2024

What KPIs should be reported on to show success? Monitor the click-through rate and conversion rate of the email campaigns. Analyze the engagement metrics, such as open rate and click-to-open rate. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

SMS 70

SMS Marketing AI Best Practices CMO 70

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Martech

FEBRUARY 21, 2024

Engagement data (email open rates, social media engagement, etc.) Monitor participation rates and redemption patterns to identify opportunities for improvement and optimize program offerings. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Customer satisfaction and NPS reports.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

ClearVoice

MARCH 14, 2024

Marketers often report an impressive average of 14.1 percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. The metric is the percentage of recipients who opened your email. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Litmus

MAY 24, 2022

41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay).

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

illumin

FEBRUARY 6, 2024

Some of the most effective marketing messages to send via SMS are: Surveys Remarketing Discounts or sales Exclusive promotions Why marketers choose SMS marketing There are several reasons why SMS marketing is a good choice for marketers looking for another avenue for customer communication. There are a few reasons for this.

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. For example, email engagement and social media interactions.

Lead Generation 395

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 395

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

ClickZ

JANUARY 5, 2021

These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. Alternatives to open rate tracking. The open-rate key performance indicators (KPI) are becoming increasingly unreliable.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

KoMarketing Associates

JUNE 25, 2018

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. However, the average open rate increased by 5.8 percent, while the average unique click rate rose by 12.1 percent from Q4 2017 to Q1 2018.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Navigate the Channel

JULY 12, 2023

In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of survey respondents use email as a primary way of building deep connections with audiences, while another 34.6

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

KoMarketing Associates

SEPTEMBER 13, 2017

The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. Marketing emails also still have an impact on the purchasing process, according to the report. times more unique click rates, compared to subject lines without personalization.

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. The majority of my last 15 years at GE (I left nine years ago) I was reporting to both the CMO or CRO roles, as well as to the CIOs.

Marketing AI 108

Marketing AI eCommerce Peer-to-peer CMO 108

Optinmonster

APRIL 24, 2024

That should make them more responsive to your emails, increasing your open rates and conversion rates. Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Too many spam reports can really affect your sender reputation and hurt email deliverability.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Where are consumers putting their trust?

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Martech

DECEMBER 7, 2023

Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.) Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. What about data privacy?

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Stevens & Tate

AUGUST 24, 2023

In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. It increases email’s open rates. Personalizing your emails, especially the subject line, can significantly increase the open rates.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Navigate the Channel

JANUARY 12, 2024

In a late 2022 poll, around half of marketing professionals surveyed reported a  two times improvement rate in their email marketing campaigns’ ROI , “leaving no doubt why email has maintained its claim to fame for decades.” According to a study by Statista, personalized emails have an open rate of 18.8%

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. Relevant Data and Statistics: According to HubSpot , personalized emails deliver 6x higher transaction rates compared to generic emails.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Porch Group Media

JUNE 9, 2022

. – eConsultancy Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor Emails with personalized subject lines generate 50 percent higher open rates. higher open rate and 152% higher click-through rate than generic email newsletters. . – Dynamic Yield.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Liveintent

SEPTEMBER 9, 2021

Because Mail Privacy Protection includes open tracking pixels in the preload, the emails coming through the Apple Mail client (which accounts for almost 50% of the market) will appear as opened. Given the pervasiveness of Apple’s email client, iOS 15 will render open rate data unreliable.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Marketing Insider Group

JUNE 8, 2021

KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions. KPIs : Email open rates, social media metrics (likes, shares, follows, mentions), backlinks, time on page, and bounce rate. In a CMI (Content Marketing Institute) B2B Content Marketing report , they ask this question.

Content Marketing 290

Content Marketing Lead Ranking Lead Scoring Planning 290

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Automation takes all of these factors out of the game by digitizing the entire process and creating real-time reports as the data rolls in. Real-time reporting.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

ClearVoice

JANUARY 8, 2024

Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools. Use it to measure paid advertising KPIs, such as click-through rate (CTR) and cost per click (CPC) Mailchimp Analytics: Provides insights into the performance of email campaigns.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Zoominfo

NOVEMBER 29, 2018

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand ( source ). Emails with personalized subject lines are 26% more likely to be opened ( source ). The open rate for emails with a personalized message was 17.6%, compared to 11.4%

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Zoominfo

JANUARY 27, 2022

Don’t Rely on Your CRM and Purchased Lists You can’t improve your cold calling connection rate or cold emailing open rate if you’re not reaching out to the right people with the right phone number and email address. More than two-thirds of buyers in one survey said they had taken cold calls in the previous year.

Cold Calling 100

Cold Calling Ideal Customer Profiles Forecasting Touchpoints 100

Litmus

FEBRUARY 8, 2024

One year later, despite multiple interest rate hikes, the U.S. A report from the National Association for Business Economics found that 76% of those surveyed believe the risks of a recession this year have fallen to 50% or less, and some businesses, like Bank of America, are predicting a soft landing. remains recession-free.

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Image credit: Survey Anyplace. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Sprout Social

FEBRUARY 17, 2022

Increasing attendance rate for promoted events. Improving user experiences using customer feedback from surveys. Gather feedback from subscribers via surveys. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. click-thru rate. Nurturing leads to a sale.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Personalized emails deliver 6x higher transaction rates. billion by 2027.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Porch Group Media

DECEMBER 17, 2019

60% of the survey’s respondents reported that a majority of their revenue was driven by data-based triggers. In another study by the Data & Marketing Association, 77% of email ROI is reported to be generated from targeted, triggered messages. Data-Based Triggers. Personalized Experiences Across Channels.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Martech Advisor

JANUARY 23, 2020

A recent State of Email Marketing report released by Return Path from Validity and Demand Metric surveyed teams across a variety of industries to determine what factors make for high-performing email marketing programs. While these are worthy goals, they focus on open rates instead of the path to purchase.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83