KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. That being said, there are still several challenges associated with launching an email signature marketing campaign, according to the report.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates.

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. In a report by GetResponse , researchers asked 1,831 marketers from all over the world about email marketing.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. In a report by GetResponse , researchers asked 1,831 marketers from all over the world about email marketing.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

KoMarketing Associates

APRIL 3, 2018

Yes Lifecycle Marketing recently published the “Q4 Email Benchmark Report: A Marketer’s Guide to 2018” to better understand the types of emails that yield the best results for marketers. According to the statistics, those who primarily send responsive design emails that adapt based on the device being used have a 15 percent open rate.

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. The highest line of the graph represents the open rate.

Research 101

Research CTR Best Practices Open Rate 101

KoMarketing Associates

MARCH 20, 2017

The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. Previous research indicates that the day of the week may play a role in marketing email engagement. Researchers discovered that Friday yielded the highest open rate (16.6

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? In this post, let's review the top strategies you can use to get to know your email subscribers according to research. What day/time are your open rates higher? Do buyer persona research. And I'm not the only one.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

SendX

JANUARY 18, 2021

According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. According to yet another research by Epson, 80% of consumers are more inclined to buy from a brand offering personalized services. Source: invespcro.com The advantages don't stop here.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Porch Group Media

AUGUST 10, 2021

As consumers, the way we engaged, researched and bought from brands completely changed. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. Friday was also the best day with the highest click-through rates (2.7%). billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. However, the average open rate increased by 5.8

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Navigate the Channel

JULY 12, 2023

In 2020, Statista reported that approximately 306 billion emails were sent and received globally each day. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

ClickZ

AUGUST 27, 2021

30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. However, industries like Insurance saw some of the highest open rates in 2021. Quantity does not equal quality.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

KoMarketing Associates

MAY 22, 2018

Many marketers are turning to email to reach out to customers and prospects, but in terms of automation, new research suggests that they are still lagging. One way marketers may be able to further improve the effectiveness of email is through personalization, according to previous research.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. These emails, in particular, also saw 2.5

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Only B2B

JUNE 18, 2021

Do you know according to researches the current ROI for email marketing per $1 spent is $42? Average Email Open Rate Is 21.33%. For all industries this is an average open rate, but specifically talking about Marketing and Lead Generation industry it is only 17.38%. Isn’t it great!

Statistics 127

Statistics Email Marketing Planning Stats 127

SmartBug Media

DECEMBER 14, 2022

Email marketing demographics can offer some insight into the frequency and rate at which the general public checks their email. According to our research: 99 percent of email users check their inbox every day, with some checking 20 times a day. percent open rate. percent click-through rate. percent open rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Marketing Insider Group

MAY 30, 2023

Optimize reporting. AI tools can also analyze huge amounts of data through automated reporting applications, making reporting much more efficient. Increase ROI. AI solutions can reduce costs and maximize resources, ultimately increasing their ROI in the long run. Improve customer service.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

SmartBug Media

FEBRUARY 24, 2021

To answer these questions, we created an email marketing impact report to help you understand if and how consumer behavior changed during the most critical months of the COVID-19 pandemic. With this strategy, you can capture data about open rates, locations, click-throughs, and more. percent click rate. percent to 26.2

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Webbiquity

JANUARY 18, 2024

So, do your research. To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Optinmonster

APRIL 4, 2024

In-depth Reporting : Go with a platform that lets you adopt a data-driven approach. Don’t even consider any Mailchimp alternatives that don’t offer detailed performance reports that let you access the strengths and weaknesses of your campaign. SMS Marketing: Do you plan to also send SMS marketing messages ?

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Automation takes all of these factors out of the game by digitizing the entire process and creating real-time reports as the data rolls in. Real-time reporting.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

Stevens & Tate

AUGUST 24, 2023

In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. It increases email’s open rates. Personalizing your emails, especially the subject line, can significantly increase the open rates.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

ClearVoice

JANUARY 8, 2024

Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools. Use it to measure paid advertising KPIs, such as click-through rate (CTR) and cost per click (CPC) Mailchimp Analytics: Provides insights into the performance of email campaigns.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. Across most industries, the acceptable benchmark for email bounce rate is 2%. But it’s not uncommon for brands to have a 5-10% bounce rate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. In 2020, digital video ad spending was reported to be $9.95 Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Only B2B

JULY 19, 2023

According to a study by Evergage , 88% of marketers reported seeing measurable improvements due to personalization efforts. Personalized experiences not only grab attention but also foster stronger connections and drive higher engagement and conversion rates. Statistics show that personalized email campaigns deliver superior results.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62