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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

Demand Generation Agencies 100
Demand Generation Agencies Reachforce Advertising Agencies Marketo 100
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5 Marketing Automation Email Tips

Anything Goes Marketing

JANUARY 26, 2010

You would be surprised how experimenting with slightly different “From” addresses can improve response rates. An IDG Research has demonstrated that the name of sender affects open rates twice as much as the subject line. Don’t forget about the other options that are out there and rely on email as your all in one magic bullet.

Marketing Automation Services 100
Marketing Automation Services Marketing Automation Email Marketing Automation 100
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