Remove rate vendor
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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

This works ok when you have a smaller list size but as your list grows, you will see that your open rates begin to drop hence offsetting your list growth. This simply means: You will get much more unique opens on a smaller, more engaged list than a bigger email list that is bloated with dead weight. This amounts to 15k opens.

Open Rate 161
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The Winning Formula in Sales

xiQ

This preparedness transforms sales professionals from mere vendors to valued consultants, offering valuable insights that help them engage with prospects when they are most receptive. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.

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How to Never Run Out of Email Marketing Content Again

Navigate the Channel

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

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How To Use Personas For Better Marketing

Zoominfo

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. In fact, a personalized email message can increase click through rates and increase open rates by 26%. Identify Influencers.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Performance metrics Deliverability rate : The percentage of total emails delivered in relation to the total sent. For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. If your rate dips under 95% — that is reason for concern. Intent lift.

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Onesend and ActiveCampaign support Australian office gear sales

Martech

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). James was able to indicate the impact of ActiveCampaign on email performance: 12% increase in open rate. 6% boost in click-thru rate. . “We rely to a large extent on the Office Choice national support office,” she said.