article thumbnail

Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks. Is the open-rate consistent or increasing?

article thumbnail

Email Open Rates By Industry: See How You Stack Up

Hubspot

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

Hubspot

When Mckendall launched the outreach campaign, Real Estate Bees' email open rate was 25-27%, and the response rate was about 1%. "I Based on this campaign, Real Estate Bees' email open rate has improved to 42%, and the response rate increased by 3%. Francis Perdue, CEO of public relations firm Perdue Inc.

article thumbnail

Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Adding aligned creators to your public relations distribution processes can help your brand get in front of a more engaged, brand-receptive audience. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Metrics for tracking owned media performance.

article thumbnail

Email Marketing Conversion Rate Comparison

PureB2B

This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it.

article thumbnail

Email Marketing Conversion Rate Comparison

PureB2B

This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it.

article thumbnail

B2B Email: Only As Good As the Inbox It Lands In

Navigate the Channel

Engagement-driven Sending : Pay attention to engagement metrics like open rates and click-through rates. Segmented Campaigns : Tailor your email campaigns to specific segments within your B2B audience. Relevant content is more likely to engage recipients and prompt positive interactions.

B2B 65