Martech

OCTOBER 30, 2023

If you are sending too frequently, you may see a drop in your open rates. Use a “reply to” address instead, and reap the benefits of higher delivery rates and brand awareness by including your brand’s domain in your sending address. When your recipient marks an email as spam, it is considered a complaint.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

SEPTEMBER 20, 2022

Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Navigate the Channel

JANUARY 3, 2024

According to email marketing software company MooseEnd , most headline testing tools help users test for the following—all of which can be dealbreakers in a headline: Spammy words: Detect words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc. Neglecting this can lead to lost opportunities.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

DECEMBER 7, 2022

With Gmail setting precedence, I believe other email clients will soon follow suit and become very adept at sorting, filtering, and blocking email senders based on user engagement and more aggressive spam scoring. Will they shift toward measuring other (more meaningful) types of engagement—click-through rate and response rate?

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

JULY 28, 2021

Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs. Don’t believe us?

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Litmus

JUNE 28, 2021

It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!), Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Litmus Spam Testing.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. How should you consider email open metrics? While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. Try Litmus Spam Testing today. LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Platforms can also assist with compliance with CAN-SPAM and other privacy regulations.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Each of these metrics has value (even the open rate) when you use them to track trends — whether they’re increasing or decreasing.

Budget Programs 113

Budget Programs Long Tail Marketing Ad Frequency Click Rate 113

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. If your emails aren’t successfully delivered to inboxes or are going directly to spam, your offers and content, regardless of how compelling, aren’t being received.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 7, 2021

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Since you might not have as much insight into open rates this fall for Apple Mail users, you need to start choosing your metrics and strategy carefully. Unique emails or automations take time to develop.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Scoop.it

NOVEMBER 3, 2022

Avoid resending the emails to non-openers automatically. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Pause the automation workflows if needed. Wrapping Up.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots.

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95