Meaningful metrics: Going beyond open rates

ConvertKit

In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. Why open rates aren't always reliable.

The Real Bottom Line: Open Rate and Customer Engagement

Oracle

But as email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key decision and strategy driver for larger marketers. There is a perpetual concern in the email community that open rates are falling. Almost universally, email read (or open) rates underperformed from the year previously. Inbox Rate. Read/Open Rate.

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Blog: Goodbye Open Rates, Hello Link Tracking

Conversica

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now?

How to Improve Your Email Open Rates

PureB2B

Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Tips for List Segmentation. Tips for Sending.

18 Subject Line Tips from Experts to Win Email Opens

Litmus

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting? Show practical proof. Show practical proof.

Positively Influencing Email Open Rates

Cody Ward

As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. If they open however, one can attribute that back to influence and transactions. Below are 5 tips for increasing your open rates in emails: Clean your list up front.

12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Video Tips.

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15 Best Practices for E-newsletters

SendX

Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. If you commit to this, your readers will always be eager to open your emails, read them, AND take action on them.

Email Tip - How to Improve Open Rates

Anything Goes Marketing

If you send out email regularly, getting a few extra opens is always a good thing. Typically, the "from" address and the email subject line are the biggest determinants in getting an email opened. The AutoPreview can also determine if an email will get opened. This may get some people (especially Canadians in the dead of winter) to open the email but most may see this as junk and delete it. Open this email and find out how.)

B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

When rating the top goals for B2B email marketing on a scale from 1-5, lead generation came at top (85%), followed by sales (84%), lead nurturing (78%), and customer retention (74%). Open Rate : The percentage of email recipients who opened an email. This tip is twofold.

The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? However, knowing how to craft your email campaign will drastically affect your open rate and your success. Keep visual consistency and give them a reason to open your next email.

20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Open rate. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100. Bounce rate.

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

I will also talk about the email list segmentation best practices. A study suggests that emails with personalized subject lines get 26% more opens. Studies have shown that personalized emails have great conversion rates. The cart abandonment rate is currently at around 67%.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages? Email Marketing Tips and Tactics. How to Increase Email Open Rates. Email and Social Media Integration Tips.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

After all, if you send emails when people are most likely to open them, you can’t help but succeed, right? You can learn: What type of subject lines will get the best open rate with your subscribers. This test will tell you which time garnered you the highest open and click-through rates. Email segmentation is a powerful way to improve open and click-through rates. In this situation, the criterion is when your subscribers open their emails.

Customer Experience Email Marketing Tips

SendX

However, before we dive into the potential advantages that email marketing harbor for your customer experience practices, it's crucial to have a thorough comprehension of the importance of customer experience and how it can impact your brand's goals.

Remember when they said GDPR would kill email? It didn’t.

Litmus

And higher list quality: Improves subscriber engagement , including your open and click rates. Improves deliverability and inbox placement rates , since inbox providers factor engagement into their filtering algorithms. Email marketers who didn’t follow basic industry best practices for acquisition, list management, and data protection had the most to lose before GDPR went into effect. GDPR Re-permission Campaigns: 6 Tips for Making Them a Success.

Five Best Practices to Elevate B2B Email Marketing Performance

Launch Marketing

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). Below are the IT/Technology/Software Services industry email averages from a recent Campaign Monitor study: Open rate: 19.45% CTR: 2.80% Unsubscribe: 0.20%.

5 Email Marketing Best Practices for 2019

Delivra

If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Why Are Email Marketing Best Practices Important? Email marketing best practices deliver proven results. So, which email marketing frequency best practices should you use in 2019? Here are five email marketing best practices to adopt this year. As you review email campaign best practices, prioritize the customer journey. Bounce Rate.

Tips & Tricks to Optimize your Emails

SendX

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Writing more than 15 words lowered open rates from 21% to 9%. Device friendliness Mobile devices lead the way in email opens.

Email Retargeting Best Practices To Drive Results In 2022 & Beyond

Vision6

In fact, abandoned cart emails can generate conversion rates as high as 41%. Sending out email blasts might have worked from time to time, but it’s becoming harder to stand out in inboxes (let alone track accurate open rates ).

7 Practical Building Blocks of a Strong Email Deliverability Strategy

Oracle

Kim Barlow, Director of Strategic & Analytical Services EMEA at Oracle opened the day by stating life is getting harder for the marketer as they strive to remain a legitimate brand that provides compelling content and a CTA, rather than settling for irrelevant bulk emails that hit the spam filter. ISP’s factor in an individual recipient’s interactions like opens, clicks, scrolls, and filtering.

4 Powerful And Tested B2B Email Marketing Practices To Boost Your ROI

Only B2B

However, to experience the surge in revenues you must perform your email marketing with good practices and only then, you will be able to resolve all the email marketing challenges and generate strong bunce for your business. How to increase click/open rate of my email campaign?

25 Email Popup Examples (& Best Practices) to Explode Your List

Optinmonster

Are you trying to grow your list through email popup best practices, but struggling to get the results you want? In this article, we’re going to cover email popup best practices that will help you build your email list. 15 Email Popup Best Practices . conversion rate.

11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

For example, elements like personalization increase open rates by as much as 50% ; further, including video may increase click rates up to 300%. Below, we've compiled a list of 11 email design best practices that align with these three principles.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. This short email from slack introduces a new feature they had just launched, ‘slack tips’. What did you miss?

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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

Before we dive into sales and marketing alignment best practices, let’s start with what it is. Bridging the Gap: Sales and Marketing Alignment Best Practices. It sounds so simple, but working with clean data is a critical best practice that often goes overlooked.

8 Tips to Reduce the Email Bounce Rate

SendX

via GIPHY One of the greatest problems email marketers face is high email bounce rates. The email marketing bounce rate is the percentage of newsletter subscribers that did not receive your message because a mail server returned it.

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Increase Subscriber Loyalty With These Email Marketing Automation Best Practices

Vision6

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more.

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

What best practices should we put in place? There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics.

3 Email Subject Line Best Practices to Implement Today

Delivra

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. Here are three email subject line best practices to improve your open rates, your chances of engagement, and the efficiency of your overall email strategy. 3 Strategies for Writing Email Subject Lines – Plus Bonus Tips. Studies have shown it makes open rates tank.

5 B2B Email Marketing Best Practices You Need to Try

Optinmonster

5 B2B email marketing best practices. By the end of this post, you’ll know how to craft the perfect B2B emails that get high open rates, high conversion rates, and, of course, more revenue for your business. 5 B2B Email Marketing Best Practices.

Email Marketing Infographic Best Practices for 2021

SendX

If you create an email newsletter with an infographic then it will increase your overall conversion rate. Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it?

Proven Logical Tips To Commence With Your Email Marketing Campaign

Only B2B

LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . To make your planning part easier, we have introduced some best practices that will be useful when devising an email marketing strategy. . Helpful Tips. Email Marketing Email Marketing Tips

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

One simple example would be that, in comparison to email mailing lists, which have a 20% open rate, SMS marketing dominates with a 90% open rate in the first 3 minutes of sending the message. Here’s even more evidence showing that SMS marketing can change the rules of the game and be one of your best tools to reach out customers: Overall SMS open rate is 98% compared to email open rate of 20%. SMS response rate is 45 percent.

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6 Tips on Sending Effective Email During a Crisis

Litmus

Now more than ever, it is important that your email messages align with best practices and that your messages are error-free. Here are a few tips to help keep your deliverability strong: Avoid high-volume sends that may stand out from your usual pattern.

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Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A

Litmus

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis.

BIMI Email Standard Decoded: Best Practices, Benefits, and Way Forward

Martech Advisor

Read on to understand the concept of BIMI, the best practices to implement it, the benefits offered, and what the future holds. The average email open rate across different industries is 17.92%. Wouldn’t it be easier if you could do all that and more using something visual and memorable while ensuring that no one else can use it for foul practices? Definition, Tips, Best Practices, Benefits, and Examples.

100% Inbox Deliverability: Truth & Proven Tips (Works on Cold List Too)

SendX

Then Morty saw a drop in his open rates, click rate. Choose an ESP that follows these best practices: Warm-up their shared IP pools. Actively monitor their ecosystem, adhere to best practices, and get rid of foul users. Follow content best practices.

29 Tips to Improve B2B Email Campaign Performance

The Point

Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates. Long paragraphs are difficult to scan and look intimidating at a glance, decreasing open rates. Increasing conversion (click to registration) rates is often much easier compared to achieving the same impact at the front end of the process (open, click rates). Email results not what they should be?