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Blog: Goodbye Open Rates, Hello Link Tracking

Conversica

Let’s explore what’s happening with email pixel tracking for open rates, what that means for Marketers, and how Conversica helps companies get the most out of their email marketing and lead outreach. Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.

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How Terminus Boosted Sales Response Rates by 3x with Video

Vidyard

We closely monitor and track our work and within just a few months of incorporating video, we found that we were seeing in our outreach emails (using video as a first touchpoint vs. a traditional approach): 40% higher open rate. 37% higher click rate. 216% higher response rate (more than TRIPLE the reply rate!!).

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20 Questions: Email Marketing

SendX

Your ‘From’ line needs to be familiar to your audience since they’re much less likely to open an email from someone they don’t know. A best practice here is to have the email come from your company name or an individual associated with the company. What are some best practices for writing better email subject lines?

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

One simple example would be that, in comparison to email mailing lists, which have a 20% open rate, SMS marketing dominates with a 90% open rate in the first 3 minutes of sending the message. SMS response rate is 45 percent. 90 seconds is an average time needed by a person to respond to a text message.

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Cold Email Copywriting Best Practices

PureB2B

We are going to show you the cold email copy best practices that will provide value to your prospects and increase your response rate. Subject lines that feel unique (tailored to the recipient), or have a sense of urgency (agitate a pain point) have a 22% higher open rate than emails that don’t.

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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. Too many unengaged and outdated emails, the higher your bounce rates will be. If that sounds complicated, don’t worry, we’ve broken it all down below: What’s a good open rate?

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3 Email Subject Line Best Practices to Implement Today

Delivra

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. Here are three email subject line best practices to improve your open rates, your chances of engagement, and the efficiency of your overall email strategy.