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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. If you are sending too frequently, you may see a drop in your open rates.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. If you are sending too frequently, you may see a drop in your open rates.

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The Best Email Deliverability Guide Ever

Act-On

Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. And you shouldn’t try.

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Data Demystified: Email Accuracy & Verification

Zoominfo

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Ultimately, it doesn’t matter how compelling an offer may be if an email fails to reach its target or they choose not to open it.

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9 Things That Can Hurt Your Email Deliverability

Delivra

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. In email deliverability terms, low open rates are a clear signal to ISPs that your recipients are not engaged with you, your brand, or your content.

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The Definitive Guide to Email Deliverability

SendX

The most commonly accepted definition of SPAM is Unsolicited Bulk Email or messages sent to a large number of people without any prior permission. If the recipient believes that email is unwanted and was sent without permissions then they can mark it as SPAM. This makes malware and phishing attack super easy to execute.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

You will find very similar patterns in phishing emails as well. Using phishing phrases This will typically happen only if you are sending emails in an unauthenticated manner or using brand names in the emails which are most regular victims of Phishing attacks. They won't have the resources to come after you after being scammed.

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