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20 Online Business Ideas That Actually Work

Ahrefs

I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned is that there are a lot of ways to start … Read more ›

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Let’s Take This Online: Why Virtual Events Work for B2B Marketing

The ABM Agency

You may already be contemplating hosting a conference or industry event online, but you haven’t quite gotten your stakeholders on board. By understanding the viewing and engagement numbers, you can gauge the efficiency of your content and determine what’s working and what’s ineffective without relying on something like a post-event survey.

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How to Make Online Digital Co-op Advertising Programs Work

Computer Market Research

3 Main Barriers to Digital Co-op Advertising and How to Make Digital Work. The lack of guidelines for a digital co-op advertising campaign has resulted in an inconsistency in the brand’s online messaging. Mobile, paid per click (PPC), and social media are currently the best online tools for capturing the local consumers.

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How to Make Social Proof Work Online

Writing on the Web

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing?

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. How Two Headless CMS platforms can Work Together. But don't worry––it’s not nearly as spooky as it sounds. The Hybrid “Frankenstein” Approach to Headless CMS. Webinar Data & Time: Tuesday, Oct 25th @ 9am PST, 12pm EST

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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?

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How To Connect With B2B Audiences Online In The Wake Of COVID-19: A World That’s Working From Home And Engaged Online

Versium

Tactics to combat marketing difficulties during a global pandemic The COVID-19 pandemic has driven a huge segment of our workforce into their homes. Many companies are feeling the weight of these recent worksite changes; leads are down, meetings are falling through and getting clients or prospects on the phone is difficult.