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3 Keys to Targeting Online Communities

Heinz Marketing

Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. Still, there are some key things to consider when choosing communities to target as well as how you target them. Here are 3 key things to consider: Is it relevant? .

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What is Your Target Audience and How to Find Them Online

BenchmarkONE

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. You have to take a calculated approach to establish your target audience if you want to be as accurate as possible. . What is a Target Audience? But don’t worry.

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. If you target companies, you should be measuring companies too.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Specific targeting. Ad units and rich media.

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Micro Targeting your Online Media

Buzz Marketing for Technology

You want to target micro-segments where people think about buying auto insurance. A risk mitigation scenario is taking place that you can target with your media plan. To read about more clever ways to strategically plan online media, check out this FREE eBook on the 5 new tricks for media planning.

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Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark Consulting

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs). For this post, I’ll review the opportunity to target actual businesses and company names.

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Maximize Online Conversions With User Targeted Display Ads

Bannersnack

You have all the data in your hands, you have to learn what to do and how to do it, in order to maximize your online conversions. It’s time to put into practice what we’ve already learned. First thing’s first, contour your buyer persona. Let’s see how a buyer persona should look like and how […].

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