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Writing on the Web

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How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

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How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.

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Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? I started getting found online and boosted my business revenues exponentially. But ten years later, there are a lot of ways to spread your word and publish quality content online.

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Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online.

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Social Proof: Why It’s So Important

Writing on the Web

Why is social proof so important when writing on the web? It’s called social proof. He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions. We are heavily influenced by social persuasion, we can’t help it. What sealed the deal?

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Start everything you write online with a focus on customers and the problems that you can solve for them. Online Reputation? What do you think?

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Online Reputation? 4 Tips

Writing on the Web

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. We’ve come to a point where “social” networks are almost a misnomer.

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