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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. Focus on Online Tools. Effectiveness of Online Tools.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. Focus on Online Tools. Effectiveness of Online Tools.

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Roundup: Social Media Policies from Technology Companies

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In the spirit of openness that is encouraged by social media, many high-tech companies have posted their policies for employee blogging and social media use as public web pages. Dell's Online Communication Policy. IBM Social Computing Guidelines. Some examples: Cisco's Internet Postings Policy.

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E-books: More Than a New Marcom Fashion

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Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-books are mostly read online, allowing you to enhance the text with embedded video and audio clips, Flash-animated demos or diagrams, screen shots, and links to related content. Facebook, Twitter).

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B2B Tech Buyers Like Social Media

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Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.          February 18, 2009 in Social Media | Permalink. . 

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Technical Writer or Technical Copywriter? What's the Difference?

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Social Media. User manuals, online help files, release notes; sometimes very technical articles and white papers. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. White Papers.