online social 
Tony Zambito
OCTOBER 12, 2020
Furthermore, nearly 70% of B2B buyers are conducting transactions and purchases strictly online. With online research as the most important element of B2B purchase decisions, many B2B organizations are putting emphasis on developing content-driven customer experiences. With the pandemic, this percentage is now even higher.
Tony Zambito
MAY 21, 2021
We adapted by finding new ways to work, wearing protective masks, and developing new routine social behaviors. I viewed and listened to a recent Selling Power online event. We, in the United States at least, began to assimilate a new reality of living with the presence of a widespread pandemic.
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Tony Zambito
DECEMBER 12, 2020
Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever. To work remotely.
Tony Zambito
OCTOBER 27, 2018
Furthermore, nearly 70% of B2B buyers are conducting transactions and purchases strictly online. With online research as the most important element of B2B purchase decisions, many B2B organizations are putting emphasis on developing content-driven customer experiences. Digital Commerce Experience Matters As Much As Customer Experience.
Tony Zambito
AUGUST 8, 2011
While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized. .
Tony Zambito
SEPTEMBER 19, 2016
Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online. Or of late – content marketing campaign effectiveness.
Tony Zambito
NOVEMBER 28, 2010
This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels. Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.
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