The Point

MAY 16, 2015

New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

The Point

AUGUST 11, 2015

For example, per SiriusDecisions, that 67 percent of that buyer’s journey now takes place online. But that does that mean that every buyer, for every product, conducts 67 percent of his/her research online? No it doesn’t, and nor would SiriusDecisions claim it does. weather patterns?),

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

The Point

NOVEMBER 9, 2011

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. how to integrate social media into your lead nurturing strategy …. how to integrate social media into your lead nurturing strategy …. Register online at the DMA site.

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Here they are, in a nutshell: 1.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

OCTOBER 29, 2014

Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

SEPTEMBER 11, 2012

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action.

Email Campaigns 100

Email Campaigns Campaigns Demand Generation Broadcasting 100

The Point

AUGUST 17, 2010

Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Direct Mail is: a) more expensive than email. b) quaintly old-fashioned. c) regaining popularity in B2B circles. Answer: (e) all of the above.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

SEPTEMBER 11, 2017

For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. The post Why this LinkedIn Ad Works: 2 Key Tips for Success appeared first on The Point.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

SEPTEMBER 30, 2022

Examples in a demand generation context include social media advertising, display advertising, or sponsored content. Examples include review sites, media coverage, or social media mentions. Finally, Owned Media is any online property or content owned and controlled by a brand. . Webinars become a series of video clips.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Assess social media strategy. Is your organic social media working hard enough? 10 Things to Do When Marketing Spend is On Hold Click To Tweet.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

AUGUST 25, 2017

In this digital/social media age, however, I’d argue that formal references are old-fashioned, of debatable value, and have outlived their usefulness. Most agencies (ours included) provide their client list online for all to see. What’s their social media strategy? So what are the alternatives? Here are two suggestions: 1.

Demand Generation Agencies 198

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 198

The Point

MARCH 17, 2015

For example, using a programmatic platform like Choozle, a marketing manager could very quickly set up and deploy dozens of campaigns across multiple channels (social, display, video, etc.) and each one of those channels could utilize a variety of targeting elements – for example: • retargeting via Web data. • contextual targeting.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

The Point

FEBRUARY 23, 2016

At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

AUGUST 25, 2022

Companies have long since generated more leads, and value, and ROI from Webinar recordings than they do from the initial, live event.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

SEPTEMBER 20, 2016

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. Reposted with permission. (TA)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

MAY 30, 2012

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Click-through rates from the online ads were all at or above industry averages.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

The Point

FEBRUARY 18, 2014

Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising. Social media can play a key role in that it helps spread the word about a particular solution or problem. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

NOVEMBER 23, 2021

They’re missing a huge opportunity to produce a type of content (peer comparison) that prospects love, content that can be sliced and diced a million ways (think blog posts, ebooks, infographics, Webinars), and can also be leveraged across demand generation, social media, PR and more. But I digress … The Metadata.io here: [link].

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

DECEMBER 23, 2014

Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.

PPC 100

PPC Advertisements Advertising Cost Per Thousand 100

The Point

JUNE 13, 2014

Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified prospect, on any given day and at any given time, finds and engages with your company when he or she is searching for your kind of solution, or even researching a relevant topic. . •

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100