Search + Social = Online Reputation Management

Biznology

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online!

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers.

Trending Sources

The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. A lot of people out there are saying blogging is dead.

Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. Four online marketing metrics So what does matter? Social shares. Like every new blogger, my dream of success meant getting a business superstar to share my content online.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Today’s WPO model emphasizes the importance of fusing a solid content strategy with a comprehensive online distribution strategy in order to maximize brand visibility and credibility. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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Paid online influencer marketing is fully mainstream

Biznology

In the Renaissance Weekend panel I was on, Social Savvy—Mastering Social-Media Platforms, we discussed some things that worked and some things that didn’t. The post Paid online influencer marketing is fully mainstream appeared first on Biznology.

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Showcase reviews: Siasat, Buffer Social. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog.

Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. It’s here!

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game.

Online Communities are Not Virtual

Biznology

If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online.

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Social media will remain important. Guest post by Alice Jenkins of How2become.

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The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 3) Radian6 (aka Social Studio).

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. What online publications do they read?

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Showcase reviews: BuzzBlogger, Social Media Today.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Google relies on global online content to come up with its search results. The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation. Search + Social = Online Reputation Management.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Indeed, to best engage global consumers, brands need more than online linguistic fluency. On Social Media.

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How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. If you are looking to gain social visibility around an industry topic, sorting by Twitter followers might make the most sense.

18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well.

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5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. If so, trying a new marketing platform can be just the thing to modernize your b2b company’s online presence.

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6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. With the advent of the social web, you never really had any privacy. With the advent of the social web, you never really had any privacy.

5 Lessons from 5 Years of Online Business and Blogging

grow - Practical Marketing Solutions

In the points below, I reveal the five major lessons that helped me build my online biz and network, failures included. I cringe every time some fellow online entrepreneur/blogger blabbers about 3 year to 5 year plans.

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. Some of that “pre-purchase research” will be reading online reviews.

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3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

It is a highly transferable asset if you should need to look for a job someday and the reputation and network you build online can help open new doors in both a current or future position. But generally a blog, video, or podcast will provide the fuel for your social media rocket.

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Five social media courses make one social media strategy meal

Biznology

Online Brand Management is a Formal Italian Meal. Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Is your online presence too safe for your own good?

grow - Practical Marketing Solutions

Social media users go on a virtual witch hunt, trying to ban/censor/take-down the offender. Every word you mutter on a podcast, every sentence you write in a self-published book or blog can, and will be, used against your online presence. By Mars Dorian, {grow} Contributing Columnist.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Online Language Translation. ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). ” — Social Media Examiner (Tools).

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

There are definitely more haters in general, and more active ones than ever before, especially online. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. Most online customer feedback is positive.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

2015 Social Media Marketing Industry Report. There are a number of social media channels that can connect you with your audience. Similar to having insight into industry benchmarks, it’s important to get a sense of how others in your industry are using social and to what extent.

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4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation

Reachforce

In the grand scheme of marketing, social media is an infant. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before. In B2B, however, social media has […].

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

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Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

I don’t want my employees to build a brand on social media. I believe it is an imperative for everybody to work on their online presence and networking, even if you are happily employed. But you can take your online friends with you.

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. The number-one thing visitors to your online properties, including your website, hate the most is a ghost town. As long as the (social media) roots are not severed, all is well.

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How to Be Seen Online

Webbiquity

While wonderful classic British humor, it’s the opposite of a productive online strategy. Web Presence Optimization Content Marketing digital marketing how not to be seen video how to be seen online MarketingSherpa maximize online visibility Monty Python social media WPO

How to Build the Ultimate Online Newsroom

Webbiquity

As the web took off and corporate sites proliferated,press kits (or at least elements of them) were moved online. The best online newsrooms go well beyond that and really take advantage of the web medium. See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here.

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I don’t know my online audience and neither do you

grow - Practical Marketing Solutions

” This man is clearly an important member of my online audience. But he’s not active on social media so I’ve never heard of him before. What percent of all word of mouth content transmission occurs online? Marketing to the online audience elite.

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Get Found Online: 5 Question Quiz

Writing on the Web

How easy is it for you to get found online? Social sites, web, blog, articles, videos, etc.). Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz.